For first-time founders, it’s easy to fall in love with your idea and build a company that places you as the hero of the story. Jim Collins, renowned business author and famous for his books, Good To Great and Built To Last, believes that in order to build an enduring company, you have to be willing to do the hard work of building a company that doesn’t solely rely on you. Additionally, you can’t just fall in love with your idea, you need to fall in love with the process of coming up with multiple ones. Collins refers to this concept as “Clock Building,” which I discuss on today’s show.