How can I truly connect with my target audience?

A small, dedicated crowd of true fans versus the constant chase for new listeners: where should artists actually be spending their energy? Today, we dive into what it really takes to turn casual streams into genuine fans, tackling listener questions on niching down without losing your audience, what "providing value" actually means for a musician (without feeling like an influencer), and how to balance nurturing your Cult listeners with growing your reach. We also talk about why losing followers can be a sign of progress, which is something you won't want to miss.

Get in touch:
 @composed_podcast
 @soulart_janet
 @jaysonjohnevans

What is Composed: Scientific Wellness, Purpose & Direction for Those in the New Music Industry?

Hosted by Janet L. van den Bergh, former product manager at Universal Music and wellness practitioner specializing in nervous-system-aligned branding and career development, and Jayson John Evans, bestselling author and music industry researcher whose work spans psychology, neuroscience, and behavioural science, Composed explores the intersection of industry experience, scientific research, and internal wellbeing—providing music artists with a grounded, evidence-informed perspective on the challenges of the new music industry. Composed is here to bring rational clarity and a sense of calm to navigating one of the most complex and fast-moving industries in the world.