AI Lab Unfiltered

AI adoption doesn’t fail because the tools aren’t powerful—it fails because organizations don’t treat AI like a system.

Drew Veach (BizStream) and Pete Terryn (NuWave) sit down with Taryn Kutches, co-founder of Joyn Collective, to unpack what “systems thinking” actually looks like in the real world: aligning people, process, and data, mapping your current state vs. future state, and building a now/near/next roadmap that teams can follow.

They also dig into the most overlooked part of AI transformation: behavior change. From balancing “business architecture” with “behavioral architecture” to reframing AI from “efficiency” to “new value,” this conversation is a practical guide for leaders who know they need to do something with AI—but aren’t sure where to start.

Chapters
(00:00) Systems Thinking in AI: People, Process & Data
(01:36) Meet Taryn Kutches + The Joyn Collective Origin Story
(02:42) Mechanical Engineering → Why Systems Thinking Matters
(06:23) What “Systems Thinking” Actually Looks Like in Organizations
(08:39) Mapping Current State → Future State → Now/Near/Next Roadmap
(11:20) AI Is Just the Tool — Don’t Start With Implementation
(12:43) Business Architecture vs. Behavioral Architecture
(16:23) Fear, Leadership Vulnerability & AI Adoption
(21:08) “The Future Is Collective” — Why Transformation Takes Partners
(24:07) Why Behavior Change Is Harder Than Technology
(30:06) From Efficiency to New Value — Reframing AI’s Purpose
(36:00) The Future of AI: More Human Work, Not Less

Creators and Guests

Host
Drew Veach
Drew Veach is the Senior Account Manager at BizStream, co-lead of West Michigan AI Lab, and co-host of AI Lab Unfiltered. He helps organizations build better brand experiences and apply AI to drive innovation and productivity.
Host
Pete Terryn
Pete Terryn is the Director of Operations at NuWave Technology Partners, co-founder of West Michigan AI Lab, and co-host of AI Lab Unfiltered. He helps organizations understand and apply AI to drive growth, innovation, and productivity.

What is AI Lab Unfiltered?

The AI Lab Podcast is your gateway to the dynamic world of artificial intelligence, where innovation meets application. Each episode dives deep into the latest AI technologies, tools, and real-world use cases, providing practical insights for professionals, enthusiasts, and beginners alike. From groundbreaking advancements to ethical considerations, we explore how AI is reshaping industries, improving workflows, and solving global challenges. Hosted by experts passionate about making AI accessible, the podcast fosters a vibrant community of listeners eager to stay ahead in the rapidly evolving tech landscape.