In This Episode:
š The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot!
š ļø Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products.
šØ Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura.
š Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions.
š Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'.
Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. š“āā ļø
Links:
Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40
Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4
Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595
Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/
Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics
Country club - https://liquiddeath.com/pages/sell-your-soul
Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M
Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever
In This Episode: š The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot! š ļø Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products. šØ Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura. š Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions. š Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'. Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. š“āā ļø Links: Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40 Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4 Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595 Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/ Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics Country club - https://liquiddeath.com/pages/sell-your-soul Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever
Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!