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In this episode, we dive into product-led growth (PLG) and the effectiveness of content marketing strategies in the SaaS industry with our guest Emilia Korczynska, the head of marketing at UserPilot.
Emilia is the Head of Marketing at Userpilot, a Product-Growth Platform for SaaS companies. She’s especially interested in product-led growth, product marketing, and content marketing in SaaS companies.
Emilia highlights the adverse effects of companies pivoting away from PLG due to economic downturns and stresses the importance of maintaining a product-led mindset in growth strategies. We discuss how product-led strategies can enhance acquisition, activation, retention, and expansion, even in an enterprise context.
With a staggering output of over 130 blog posts a month, Emilia also unveils the secrets behind UserPilot's content marketing success. She explains their dual approach, combining original, human-led content with programmatic SEO to dominate search engine rankings and drive organic traffic.
Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders.
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Links:
https://www.linkedin.com/in/emiliakorczynska/
https://userpilot.com/
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:07 The State of Product-Led Growth
05:39 Understanding the User Journey in Product-Led Growth
10:11 UserPilot's Marketing Efforts
15:40 The Power of Content Marketing
23:04 How GA4 Changed the Digital Marketing Space
30:56 The Future of SEO and Content Marketing
Emilia is the Head of Marketing at Userpilot, a Product-Growth Platform for SaaS companies. She’s especially interested in product-led growth, product marketing, and content marketing in SaaS companies.
Emilia highlights the adverse effects of companies pivoting away from PLG due to economic downturns and stresses the importance of maintaining a product-led mindset in growth strategies. We discuss how product-led strategies can enhance acquisition, activation, retention, and expansion, even in an enterprise context.
With a staggering output of over 130 blog posts a month, Emilia also unveils the secrets behind UserPilot's content marketing success. She explains their dual approach, combining original, human-led content with programmatic SEO to dominate search engine rankings and drive organic traffic.
Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders.
--
Links:
https://www.linkedin.com/in/emiliakorczynska/
https://userpilot.com/
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
--
Timestamps:
00:00 Introduction
02:07 The State of Product-Led Growth
05:39 Understanding the User Journey in Product-Led Growth
10:11 UserPilot's Marketing Efforts
15:40 The Power of Content Marketing
23:04 How GA4 Changed the Digital Marketing Space
30:56 The Future of SEO and Content Marketing
Creators & Guests
What is Paris Talks Marketing?
Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀
Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.
Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.
Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!