Most podcasters spend months perfecting their audio, their intro music, and their cover art — and still can't explain what their show is actually about in a single sentence.
That's not a content problem. That's a positioning problem.
In this episode, I'm breaking down a three-part formula that helps you define exactly who your podcast is for, what problem it solves, and where it's taking your listener — all in one sentence you can actually use.
When your positioning is clear, planning episodes gets faster, your show feels more intentional to listeners, and you stop second-guessing every recording decision. It works whether your show is brand new or already has a back catalog.
By the end of this episode, you'll have a working draft of your own positioning sentence — and three tests to know if it's ready to use.
What is The Working Creator?
Practical podcast and video guidance for professionals who create content alongside running a business. Audio, lighting, on-camera presence, and content strategy — no fluff, just what works.