Creators Gonna Create

What are best practices for B2B creators who are looking to up their game in 2024? And where should creators be thinking about for the future?

Enter Ross Simmonds, Founder & CEO of Foundation Marketing. He’s been creating content since millennials were cool and has an audience of over 38k to boast for it. And did I mention that’s only on LinkedIn? (Let alone the opportunities that come from his skills and audience—I’ll let him tell you about that.)

Press play for a masterclass on how to create the best content, how to decide which brands are worthy of collaborating with, and Ross’s take on where the B2B creator economy is headed long after this year.

Jump into the conversation:
(01:25) How Ross Became a Creator
(09:30) Viewing Business as a Game
(12:12) Learning the Ropes of the Creator Economy
(22:52) Where is the creator economy headed?

Connect with Ross: https://www.linkedin.com/in/rosssimmonds/
Connect with Nick: https://www.linkedin.com/in/nickbennett1/
Watch the show here: https://tacknetwork.com/creators-gonna-create

A Tack Network Original Show https://www.tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/

What is Creators Gonna Create?

The creator economy is worth about 100 billion dollars. And there are over 50 million creators in the world today.

Writers, musicians, artists, entrepreneurs, influencers, content creators—the list goes on. And it’s only going to go up from here. Why? Because when content is created with people at the forefront, we build connection and impact. The creator economy is the way of the future in B2B. There’s so much to learn from B2C, so it’s time for B2B to catch up.

88% of B2B companies want to test influencer marketing. The issue is they don’t know how to get started.

Our host, Nick Bennett, has over a decade’s experience in B2B marketing, and 5 years of experience as a creator, an influencer, and in the field marketing space. Join him as he shares insights from his experiences and interviews experts and creators who are shaping this burgeoning industry. Creators Gonna Create is the go-to podcast for marketers, founders, and content creators looking to understand and harness the power of the creator economy for themselves, their businesses, and for brands. We hope you’ll join us.

A Tack Network Original Show https://tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/