d.MBA

Trent and Alen discuss the importance of design research and desktop research from the perspective of business designers. In this episode, we are covering: conducting looking-ins (internal interviews) and looking-outs (customers and outside stakeholders), doing desktop research (analyzing industry and competitors), using data, and much more!

Show Notes

Trent and Alen discuss the importance of design research and desktop research from the perspective of business designers.

In this episode, we are covering:

  • conducting looking-ins (internal interviews) and looking-outs (customers and outside stakeholders),

  • doing desktop research (analyzing industry and competitors),

  • using data,

  • and much more!

What is d.MBA?

Business confidence for designers.