Are your Instagram Reels getting only 100, 200, or 500 views? Before you call your content a flop, think again!
One of the biggest mistakes real estate agents and business owners make with social media is focusing too much on views and not enough on the RIGHT audience.
In this video, I'm sharing why low Reel views don't necessarily mean your content isn't working, how social media builds trust over time, and why the people quietly watching your content may be more valuable than you realize.
Here's the thing – you don't need everyone watching your content. You need the right people watching!
WE WILL TALK ABOUT:
- Why Instagram Reel views aren't the only measure of success
- How small interactions build relationships and trust over time
- Why people who never like, comment, or follow may still become clients
- The importance of getting specific about your niche and ideal audience
- Why 100 views can be more meaningful than you think
- How consistency and familiarity help generate real estate business
Remember, social media isn't always about immediate leads. It's about creating digital breadcrumbs, staying top of mind, and building that know, like, and trust factor.
Have you ever had someone approach you in person and say, "I see your content everywhere!" even though they've never liked or commented? I'd love to hear your experience in the comments!
TIMESTAMPS:
00:00 Views Aren’t Everything
00:14 How Reels Build Familiarity
00:31 Digital Breadcrumbs Over Time
00:55 Attract the Right People
01:01 Niche Down and Be Specific
01:13 Why 100 Views Matters
01:39 Lurkers and Real Life Proof
01:52 Branding and Indirect Business
02:03 Wrap Up and Call to Action
Want to learn how to create content that connects with the right people, builds trust, and helps you grow your real estate business?
Inside the #GetSocialSmart Academy, we dive into Instagram Reels, video marketing, content strategy, and so much more – with practical training and a supportive community.
Join us: https://katielance.com/academy
RESOURCES:
🔗 Website: https://katielance.com
🔗 Free resources: https://www.katielance.com/freebies
🔗 Join our #GetSocialSmart Academy (for real estate agents): https://katielance.com/academy
🔗 Looking for a speaker? https://www.katielance.com/speaking
🔗 Grab my 18-month planner on Amazon: https://www.amazon.com/GetSocialSmart-18-Month-Social-Planner-Estate/dp/B0D7SBKJ8T/
LET'S CONNECT:
🔗 Instagram: https://www.instagram.com/katielance/
🔗 Facebook: https://www.facebook.com/katielanceconsulting/
🔗 LinkedIn: https://www.linkedin.com/in/katielance/
🔗 TikTok: https://www.tiktok.com/@katie_lance
🔗 YouTube: https://www.youtube.com/@KatieLance
VIDEOS TO WATCH NEXT:
🔗 3 Easy Social Media Content Ideas for Real Estate Agents (Steal These!) https://www.youtube.com/watch?v=Q4dDTwGbsjo
🔗 Stop Chasing Leads - Start Attracting Business: https://www.youtube.com/watch?v=YsUtRzRXFe0&t=6s
🔗 Post Faster on Instagram Using iPhone Albums (Carousels & Reels Workflow) https://www.youtube.com/watch?v=SWx56bHIUAc
#instagramreels #realestatemarketing #socialmediatips #realtormarketing #getsocialsmart