The Community-Led Show

Alex Angel and Kirsti Buick unpack the concept of Community-Led, and the profound impact it has on an organization.

Show Notes

Alex Angel and Kirsti Buick unpack the concept of Community-Led, and the profound impact it has on an organization in the pilot episode of The Community-Led Show. Expect a whole lot of community insights, with a touch of awkward banter.

For more Community-Led resources, head over to communityled.com, where you'll find the Community-Led Growth Model, The 2022 Community-Led Report, and the Community-Led Assessment

Alex Angel is the Chief Community Officer at Commsor and The Community Club, with more than 12 years of community experience under her belt.

Kirsti Buick is a journalist turned Community Content Creator, and heads up the Content team at Commsor and The Community Club.

What is The Community-Led Show?

Join Alex Angel and Kirsti Buick as they talk to a variety of leaders about how community and Community-Led impacts their organizations.

[alex]: hello hello welcome to the rebirth of the community-led podcast I am Alex Angel I'm the chief community officer at Commsor and The Community Club.

[kirsti]: And I'm Kirsti Buick, the content lead, Commsor and Club, and we are absolutely

[kirsti]: buzzing to finally be kick starting this podcast again.

[alex]: it's been seriously a long long time coming

[kirsti]: I mean, in our defense we have been doing like a lot of stuff at the moment. but

[kirsti]: yes, hi, high time.

[alex]: so for those of you who are new here the whole point of this podcast as you've

[alex]: probably deduced from our very clever name is to talk all things community led

[alex]: we're going to be talking to community industry leaders of course but we're also

[alex]: going to be speaking with founders and executives outside of the field primarily to

[alex]: unpack you why they've invested in community their organization how community ties

[alex]: back to other teams and areas of the org and of course how they are implementing

[alex]: community led practices

[kirsti]: Yes, So in our pilot episode I'm calling with our pilot even though it's not

[kirsti]: technically pilot because we have done podcasts before, but it feels it feels that

[kirsti]: momentous. But yes, in this episode we thought we would lay the foundations. So

[kirsti]: discuss the community leadd model,

[alexn]: yeah

[kirsti]: a community led G, growth, and our recent community led report. If you say that

[kirsti]: really fast community led its like a tongue,

[kirsti]: Um,

[kirsti]: I forgotten. but try to say that five times fast is really hard. Okay, Yes, So we

[kirsti]: going to discuss our report and what this means for the industry as a whole, and

[kirsti]: before we get into that though, should we do like a little intro to who we are? How

[kirsti]: we came to be here recording uponcast on on this fine day.

[alex]: absolutely so i'm alex i've been in the community industry for over a decade now i

[alex]: have also dabbled in the product world i have two adorable yet obnoxious cats a dog

[alex]: who does not get much air time and in my free time i spin my own yarn and i knit it

[alex]: into things

[kirsti]: Uh, yeah, I am a disillusioned journalist turned community evangelists. I think I'm

[kirsti]: going to put that in my Twitter bio. I just moved from

[alex]: down with

[kirsti]: London to Cape Town, South Africa, so adjusting to that change,

[kirsti]: Yeah, and in

[kirsti]: my free time I like to lift heavy

[kirsti]: things and put them back down again and also do yoga ready badly.

[kirsti]: But anyway, um, I feel like that's enough. As much as I love talking about myself. I

[kirsti]: know Alex doesn't like it, but I do. uh, yeah, let's get into it. That's the thing

[kirsti]: that pod costs you. People say, let's get into it. Uh, Alex, as you are

[kirsti]: the authority here, I have some questions for you about community led. Are you

[kirsti]: ready?

[alex]: yes let's do the thing

[kirsti]: Do the thing? okay, so let's start at the very beginning. A very good place to start

[kirsti]: for someone one who has never heard the phrase before and doesn't know what the heck

[kirsti]: we're talking about. What do we mean when we say community led.

[alex]: about the risk of sounding like an ad reed

[alex]: being community led is more than just having a community it's about treating

[alex]: community as a core part of your business strategy and investing resources into the

[alex]: community and the team building and supporting it it's about you know ensuring that

[alex]: community is a core threat that's running through the entire organization not just

[alex]: something that's siloed or transactional

[kirsti]: And and why does it matter why should organizations or businesses and companies care

[kirsti]: about this movement?

[alex]: there are a whole host of reasons why organizations should care about this and take

[alex]: the time to understand why community is important and how it can positively impact

[Unknown]: their entire organization and we'll get into that in honestly this entire podcast

[Unknown]: not

[kirsti]: Oh yeah,

[Unknown]: just this episode but that's the whole point of this podcast but big ones are you

[Unknown]: know investing in community opens the doors for increased trust and access to

[Unknown]: customers and products communities can help organizations easily connect with

[Unknown]: members and it builds lasting relationships that positively impact truly every team

[Unknown]: within the organization

[kirsti]: so yeah, actually, on that note, a really helpful way to understand

[kirsti]: community and community growth is to look at how the community team or department

[kirsti]: can work crosss functionally with other departments in ways that will benefit both

[kirsti]: the community

[kirsti]: the other department, and then the business as a whole.

[kirsti]: Can

[Unknown]: you

[kirsti]: you explain a little more about how community folks can work with other parts of the

[kirsti]: business and vice versa?

[Unknown]: for sure and i want to preface this by saying that this is not a comprehensive deep

[Unknown]: dive into the ways that these teams can collaborate these are just some high level

[Unknown]: ideas to consider and each organization will have different needs and of course

[Unknown]: that means that you'll have different cross functional styles or ideals so without

[Unknown]: further ado

[Unknown]: a hearty sorry in advance for the amount of information that i am about to throw at

[Unknown]: you

[kirsti]: Can I just can I, Just before we before we dig in, Alex. I do

[Unknown]: yeah

[kirsti]: just want to say that we have. Um. A lot of this info is presented in a really

[kirsti]: helpful way on our website. it's community lead dot com. So, if you kind of want to

[kirsti]: go and take a peak there and just get like the general lay of the land,

[kirsti]: that could also beper helpful

[kirsti]: community, La, dot Com will put it in the show notes.

[Unknown]: yes absolutely highly recommend you check it out got some good resources some uh

[Unknown]: good blogs and we'll get into

[kirsti]: Yeah,

[Unknown]: some of the other stuff that's on there later in this episode

[Unknown]: so without further ado community and sales

[Unknown]: with their powers combined you can find better qualified leads from within your

[Unknown]: community and these people are more likely to close or convert because you already

[Unknown]: have that established trust from them being part of your community they're not

[Unknown]: entering into the relationship cold it's not cold outreach that's happening through

[Unknown]: your sales team it's people who you've warmed up by establishing trust and building

[Unknown]: those relationships within your community

[Unknown]: and you can also get a better target for potential customers with more detailed

[Unknown]: customer personas because you have direct access to the most vocal advocates and

[Unknown]: evangelists within your community like it's huge it's huge and

[kirsti]: this is. I

[Unknown]: y

[kirsti]: mean, sorrylex, I'm interrupting you, but I

[Unknown]: by all means

[kirsti]: do just want to kind of flag

[kirsti]: that I know this is like. I mean you jumped in with like the most contentious kind

[kirsti]: of pairing of community Right, because I know community folks are like.

[kirsti]: I mean you know

[Unknown]: yeah

[kirsti]: if community Fs have been kind of burned by having sales people from their their

[kirsti]: companies in the community in the past,

[kirsti]: it's obviously

[Unknown]: it

[kirsti]: not something that a lot of community folks feel comfortable with and that is

[kirsti]: something that we' going to dig into in further episoes. I would imagine.

[kirsti]: Yeah, do you want to? Can you talk about that for a little bit? Just putting you on

[kirsti]: thew yet.

[Unknown]: yeah of course um

[Unknown]: you know there there are certainly situations that you know i've experienced and i

[Unknown]: know plenty of other people have experienced where you know you work really hard to

[Unknown]: establish this trust the safe space within your community and then

[Unknown]: someone from your team whether it's sales team specifically or otherwise you

[Unknown]: reaches out to someone and tries to sell them something and

[Unknown]: it's really important to have established

[Unknown]: understanding of how people can participate within your community because it's

[Unknown]: going to make everyone's lives so much easier and if you are working together you

[Unknown]: really avoid those situations where you're burning bridges

[Unknown]: without doing it intentionally and

[Unknown]: it's

[Unknown]: it just makes it a much more

[Unknown]: friendly inviting process i guess for lack of a a better way of describing that and

[Unknown]: i think that

[Unknown]: you can really get a better understanding of like what sales goals are and who they

[Unknown]: want to talk to and how they want to bring things up and you can because you are

[Unknown]: the expert in your community and the people in there you can really help them craft

[Unknown]: that outreach whether it's directly within your community or externally because the

[Unknown]: people who are in your community are likely

[Unknown]: you know the type of folks that they're going to be want to be reaching out to on

[Unknown]: whatever other channels they're reaching out to for sales conversations

[kirsti]: Yeah, exactly. sorry. I, just, I just kind of jumped in with with something that we

[kirsti]: hadn't plann there.

[kirsti]: Talk about this right this very second.

[Unknown]: no

[kirsti]: Okay, so

[Unknown]: worries at all i hope that that was helpful

[kirsti]: was great. I. I actually wrote a blog on that so I'm fascinated by this whole kind

[kirsti]: of like pushion pole

[Unknown]: i

[kirsti]: between community and sales, which is also on our community Le webite, But anyway,

[kirsti]: fact

[Unknown]: it's a really good blog post you should read it

[kirsti]: you are unfacking Thank you. Thank you. I worked really hard in it and I also talked

[kirsti]: to some some really cool people who are much smarter than me and told me important

[kirsti]: things like Alex is doing right now. Uh, speaking of important things, community and

[kirsti]: product, Alex, tell us about that.

[Unknown]: i have a lot of feelings about this having done both community and product work

[Unknown]: before but some of the easiest wins for collaborating and working together are

[Unknown]: you know you can look forward to faster and better research for product direction

[Unknown]: and features it's really hard at times to get that type of really critical input

[Unknown]: that you need as a product manager in trying to figure out like hey does any of

[Unknown]: this actually make sense is is this priority we think it's priority but we need to

[Unknown]: do research and figure it out and you may end up sending out you know dozens or

[Unknown]: even hundreds depending on the size or type of organization you're working at of

[Unknown]: attempts to reach out to people and get that information whether's through surveys

[Unknown]: or using platforms like user testing and you are really

[Unknown]: going to be hard pressed to find enough people to give you the quality feedback

[Unknown]: that you are looking for whereas in your community people are already there and

[Unknown]: invested and they're going to give you some really good feedback and of course you

[Unknown]: have to take it with a grain of salt as always and understand you know is what they

[Unknown]: are saying they need actually what they need or want

[Unknown]: but it it is a much more reliable source for those types of things

[Unknown]: and

[Unknown]: in addition you know if members see or feel like they're being heard especially

[Unknown]: when it comes to product if it's a community that's focused heavily on product if

[Unknown]: it feels like they're being heard they're more likely to stick with you and your

[Unknown]: product and have higher attention rates which is what everyone's really working

[Unknown]: towards let's be honest

[kirsti]: Yeah, let's do that. Yeah, I mean like in a product community

[Unknown]: ras are like des

[kirsti]: it's like having that access to that information on tap. right, particularly in that

[kirsti]: kind of space

[kirsti]: and with making users feel

[Unknown]: s

[kirsti]: like you're actually listening to what they are asking for and giving giving them

[kirsti]: the platform to ask for things that feels huge to me.

[Unknown]: yeah yeah it definitely is and honestly as a person who has been in product

[Unknown]: communities for products that i like and care about

[Unknown]: i personally have been super invested and it has always felt good you know being

[Unknown]: recognized whether it's directly or indirectly for that type of input

[Unknown]: it's big

[kirsti]: And these are the kind of people that you don't have to like. beg for Insids. Right,

[kirsti]: be as you said,

[Unknown]: yeah exactly

[kirsti]: they already invested. Yeah,

[Unknown]: exactly

[kirsti]: working and marketing. I've been there. You don't want you know. Be doing cold

[kirsti]: outreach emails and begging people to answer surveys. That's no fun.

[kirsti]: Yes. Okay, so we were going to talk

[Unknown]: cond smok

[kirsti]: about community and support.

[Unknown]: yes and this is a classic pairing and honestly many of the early communities that

[Unknown]: existed were support communities and you know that's still true to this day

[Unknown]: and here there's a lot of

[Unknown]: that can be done to

[Unknown]: educate members and provide them with the resources so that they can help each

[Unknown]: other troubleshoot together which reduced case load and requests from the support

[Unknown]: team and

[Unknown]: i think the education piece is so important not just for this

[Unknown]: but to also

[Unknown]: you know provide

[Unknown]: members and potentially prospects depending on you know if your community has

[Unknown]: people who aren't necessarily using it for whatever reason um

[Unknown]: with the

[Unknown]: kind of hands on feeling

[Unknown]: where they know that they can get the support that they need without just being put

[Unknown]: into like a queue you know

[Unknown]: and some of it's coming from i know god

[kirsti]: Oh, there's nothing worse.

[Unknown]: it's nice that there is now kind of the

[Unknown]: you know emails that get automatically sent to you saying yes we've received this

[Unknown]: and you will receive a response in

[Unknown]: seventy two to a hundred and whatever hours and you're like okay great whereas if

[Unknown]: you're in a community

[Unknown]: you have people who are helping you whether it support people directly or a

[Unknown]: community manager who has you know gone through working with the support team and

[Unknown]: understanding what their processes are ways that they can best support um it's it's

[Unknown]: nice when it works out like that

[kirsti]: It's nice. It's a good place to be.

[kirsti]: just generally, Um, Okay, So another one that I am fascinated by working in

[kirsti]: marketing as well is community marketing and how they can work together And I know I

[kirsti]: know we're going to kind of talk about this, Um a later, but Comedian marketing is

[kirsti]: kind of. I don't know. It feels like another classic pairing to me.

[Unknown]: absolutely and these teams should be close collaborators because so much of the

[Unknown]: work that each of those teams does ties directly to interacting with members and

[Unknown]: prospects

[Unknown]: you know you can craft more targeted messaging because you understand who your

[Unknown]: ideal community members are and get a better idea for what target audience you

[Unknown]: should be going after to get more people like that

[Unknown]: you can create content that you know members and your target audience will find

[Unknown]: valuable either just from you know having conversations or reading what people are

[Unknown]: talking about

[Unknown]: doing surveys within your community promoting content from community members that

[Unknown]: ties directly to marketing initiatives kirsty i know that there's probably a bunch

[Unknown]: that you can speak to since you run our creator guild which is directly related to

[Unknown]: that and is one of my favorite initiatives

[kirsti]: It's it's yeah, it's it's like my favorite thing. I feel like we could do a whole

[kirsti]: blog post on the Creative guild, but basically what we've done is we've just given.

[kirsti]: Um. I mean, our. So the community club, if you haven't heard of it, is a community

[kirsti]: of community prose. Uh, yeah, in a nutshell and um, we have some amazing community

[kirsti]: leaders in there and we really wanted to amplify their voices And also we had a

[kirsti]: really small content team and uh, we needed a way to generate some more content. Um,

[kirsti]: yeah, so we we pa with them

[Unknown]: it was

[kirsti]: and we kind of had like a little application process and Um than our guilty. These,

[kirsti]: as we like to call them, were were' chosen from that initial group and they. we work

[kirsti]: with them really collaboratively. They help us write

[Unknown]: just

[kirsti]: content. We can kind of like commission content out for Um out to them, and before

[kirsti]: you ask, they get paid uh, for the work that they do, which is, which is, I know a

[kirsti]: new thing

[kirsti]: in the

[Unknown]: two

[kirsti]: in the world of Um. of content creation. But yes, so they get

[kirsti]: paid for everything they they right for us And they have some

[Unknown]: d as two

[Unknown]: t

[kirsti]: incredible insights on community, which is really really valuable for the people,

[kirsti]: the other people within our community. So it amplifies our members. It helps the

[kirsti]: other members learn, and uh, yeah, it helps uh, put amazing content on our blog,

[kirsti]: which, which is my, my life's goal. Really,

[kirsti]: um, yeah, but I mean having worked in, you knowe, in the marketing space and contact

[kirsti]: creation, and never having work with community as closely, um, as we do at Consul

[kirsti]: and in the community clubs, so I mean just having access a to to you know, Being

[kirsti]: Deck, being able to talk directly to the people I'm writing for is is insane, Um,

[kirsti]: and then also having you know E, even apart from the guild, kind of other experts

[kirsti]: that I can

[Unknown]: like

[kirsti]: tap into for blogs that I'm writing stuff about, so I mean for the community and.

[kirsti]: Sales piece, for example, Like I was able to go in and say you know, Um, this

[kirsti]: particular community member. I know that he works really closely with his sales

[kirsti]: team, so he's a person that I can reach out to for insights on this. And yet I mean

[kirsti]: that collaboration is is just huge, and I I would not be able to do my job without

[kirsti]: the community. So yeah, there's That's why I'm calling myself a community

[kirsti]: evangelist.

[Unknown]: and i think all of that ties back to building trust right where

[kirsti]: Yeah,

[Unknown]: you have this community space you're building these relationships and you have the

[Unknown]: ability to have people on your content or marketing or whatever team reach out to

[Unknown]: members and they're not suspicious or whatever they may be in other circumstances

[Unknown]: um because they know that what you're doing is

[Unknown]: the right reasons and they want

[kirsti]: yeah,

[Unknown]: to be a part of it they want to help

[kirsti]: and and they know the angle right there. No, that

[Unknown]: yeah

[kirsti]: the content we're creating it's not ▁ultimately. It's for them, kind of for the

[kirsti]: community at large. so to kind of contribute towards that. like growing body of

[kirsti]: information. I mean I. I. I'm sure this is true of other communities as as well, but

[kirsti]: like community people already the best people I have come to learn

[Unknown]: who they are

[kirsti]: they are and they just yeah, they just get it and all the stuff we're doing So yeah,

[kirsti]: okay, I'm going to stop waxing ▁lyrical now, otherwise I'm going to get emotional.

[kirsti]: It's going to get weird for everyone.

[kirsti]: Yes, um, okay,

[Unknown]: i minutes we one

[kirsti]: so that's we've unpacked a little bit about community ledge. Um, as

[Unknown]: s

[kirsti]: I mentioned earlier, you can go and check out the full kind of model on our on our

[kirsti]: website Community, La, dot com. And it's got some really helpful graphics there as

[kirsti]: well, which um, you know to see these things visually can be um. really helpful. Uh,

[kirsti]: yeah, but I wanted to kind of ▁zoom out, like just for a seck, and talk about a

[kirsti]: recent project. We, uh, we, we put together which ties to a community led, uh, the

[kirsti]: twenty twenty two community led reports. Uh, if you haven't read that, youll find

[kirsti]: that over on our website. I'm soing it sound like a broken record. please stop. Uh,

[kirsti]: but yes, all of the links will be in our show notes. Um,

[kirsti]: Alex. let's talk about that. Why did we feel the need to put together those reports?

[kirsti]: Um, and gather all the data. Why is it absolutely essential for the community

[kirsti]: industry as a whole to have access to numbers like these?

[Unknown]: week

[Unknown]: as the concept of community has become more prevalent over the past few years which

[Unknown]: i feel like if you haven't been seeing community everywhere even if you aren't a

[Unknown]: twitter person like i'm not a twitter person but i still see it everywhere like i

[Unknown]: don't know what you've been doing

[Unknown]: and we felt it was important to get a baseline understanding rather than just

[Unknown]: having this anecdotal evidence of how organizations are thinking about and

[Unknown]: investing in community

[Unknown]: and you know any recommendations that we as coms in the community club or others

[Unknown]: you know just any community professional could make would be primarily based on

[Unknown]: anecdotal evidence or extremely limited quantitative data

[Unknown]: does not hold quite as much weight as these cold hard numbers so this is why we

[Unknown]: really wanted to you know get this baseline so that we could have some stuff that's

[Unknown]: concrete that we could refer back to that other people can use in any of

[Unknown]: discussions that they having whether it's internal or external and then you know of

[Unknown]: course do follow up reports to see how things are changing how things are evolving

[Unknown]: and as i mentioned in the report were at this critical moment for the community

[Unknown]: industry where the choices that we as community professionals but also

[Unknown]: organizations

[Unknown]: and you know what we decide to do will dramatically impact what the function looks

[Unknown]: like ten years from now and how it's treated and understood and you know tied back

[Unknown]: to everything within an organization

[kirsti]: Yeah, I mean, Kind of what you've

[Unknown]: i

[kirsti]: just mentioned about being at a critical moment in the industry know, I feel like

[kirsti]: there is definitely the sense that it kind of feels like we're You know, when you

[kirsti]: get to the top of a roller coaster and's

[kirsti]: clicking and then you're about to like Go over the edge and you know it's going to

[kirsti]: be crazy,

[kirsti]: I feel like that's where we are as an industry kind of as a whole. And we know

[kirsti]: anecdotally like this is the case. things are blowing up. But now have we have data

[kirsti]: that really does show that, and as a journalist that makes me really happy, because

[kirsti]: I like to back things up with with data and not just make sweeping statements and

[kirsti]: metaphs, roller coasters.

[kirsti]: Yes, but

[kirsti]: as I mentioned so a lot of the stuff we knew. but now we

[kirsti]: like to off. the industry is growing. I'm going to stop like rambling. Please

[kirsti]: take the microphone.

[Unknown]: like

[kirsti]: talk about that for a bit.

[Unknown]: for sure so you know not gonna dive into every single data point here but

[Unknown]: specifically

[Unknown]: with respect to how the industry is growing like absolutely we've seen it just in

[Unknown]: the number of new roles that are being created and job descriptions that are being

[Unknown]: shared within our own community

[Unknown]: and it was great seeing it confirmed in the data collected for the survey

[Unknown]: and on the whole so you know we

[Unknown]: broke it down in the report by

[Unknown]: stage that the company was at whether they had ipo if their precede seed privately

[Unknown]: held whatever

[Unknown]: but across the board there has been a twenty two percent increase in organizations

[Unknown]: with communities over the past two years and

[Unknown]: fifty five percent of the organizations that were surveyed indicated that they were

[Unknown]: planning on hiring additional community roles in twenty twenty two like just

[Unknown]: thinking back to i don't know five years ago even finding community jobs was so

[Unknown]: difficult and if you were lucky enough to find one it was probably gonna be like a

[Unknown]: weird mishmash of a bunch of stuff and not compensate fairly and so just seeing

[Unknown]: this rapid growth over the past few years

[Unknown]: that's been fueled by a lot of things pandemic part of it but a number of things

[Unknown]: have gone into that has just been really exciting to see

[kirsti]: That's something.

[kirsti]: What a wonderful

[Unknown]: i want about it

[kirsti]: problem to have. But every every week when we put together our our news out of the

[kirsti]: community club weekly we had, We started out with a job section where we were kind

[kirsti]: of the new ten jobs that are available this week, and it reached a point where we

[kirsti]: had like thirty jobs on the list, like weekly

[Unknown]: is it

[kirsti]: brand new jobs coming out every single week and Alex was like No,

[kirsti]: I think, I think it's times which has put together a selection

[Unknown]: together

[kirsti]: that I was really invested in finding all these all these jobs

[Unknown]: please

[kirsti]: every month and just kind of looking.

[Unknown]: i

[kirsti]: Back and seeing how much that had changed like, even I think what it was in the

[kirsti]: space of like a year.

[Unknown]: truly yeah i mean

[kirsti]: Yeah,

[Unknown]: even from when i first started and when i first joined cons you know we'd have like

[Unknown]: three to five jobs and so it's been it's been bonkers truly

[kirsti]: yeah, but I mean as I say, what a wonderful. What a wonderful problem to have. Um,

[Unknown]: absolutely

[kirsti]: Yeah, okay, so we've touched on. Uh, we touched on the stuff that didn't surprise

[kirsti]: us, But was there anything in there? Alex, as someone who's been in the industry for

[kirsti]: more than a decade, Like what surprised you? What numbers would you like or my

[kirsti]: goodness. This is weird.

[Unknown]: you know i wouldn't say that it's the most surprising per se but one of the more

[Unknown]: interesting pieces for me was that fifty seven percent of respondents said that

[Unknown]: their executive leadership understood the impact of community on the organization

[Unknown]: like

[Unknown]: it's only fifty seven percent

[Unknown]: and there's been such significant growth with more and more communities being spun

[Unknown]: up and teams being hired right

[Unknown]: but still only fifty seven percentage of executive leadership teams understand why

[Unknown]: they're doing it like i

[kirsti]: That's because it's like they know. Okay, we need a community. Everyone's doing it

[kirsti]: is. Is that what the logic is there? I'd love to know what's going on behind the

[kirsti]: scenes of these companies.

[Unknown]: yeah and this is honestly one of the reasons why we wanted to do this podcast is to

[Unknown]: speak with those leaders who do get it and to see how they can break things down on

[Unknown]: why it's important for them how they're working towards building community led

[Unknown]: organizations and see if you know what they're doing

[Unknown]: resonates with other organizations who you know maybe they've spun up communities

[Unknown]: in the past two years but don't necessarily get it we want them to get it and we

[Unknown]: want our guests to help them get there

[kirsti]: Yeah, wish to make them all listen to the spotca. The what? sixt sixty three percent

[kirsti]: is that no, fifty three

[Unknown]: n

[kirsti]: percent. I can't do maths. That's really embarrassing.

[Unknown]: forty three it's all good hey it's math it's early

[kirsti]: Got wrong twice. That's okay, We, we may need to. we pay

[Unknown]: we can edit this out

[kirsti]: to this pod Como, we can. we just leave it in and people can know that I do words

[kirsti]: and not numbers, speaking of more

[Unknown]: speaking

[kirsti]: numbers, Alex. Uh, what areas

[Unknown]: what is

[kirsti]: of growth did we identify within the report Because I know there few few things that

[kirsti]: we picked up.

[Unknown]: i'll spare you the numbers here and make people read it

[kirsti]: Thank you.

[Unknown]: if they if they want the the specific deeds but unsurprisingly to those of us in

[Unknown]: the biz the areas for growth

[Unknown]: truly tied back to cross functional understanding of community like across all

[Unknown]: teams and then participation in the community

[Unknown]: of those teams because obviously like how they're gonna participate if they don't

[Unknown]: really get it

[Unknown]: and then lastly fair compensation uh which has been a hot topic for a while now and

[Unknown]: it was just good to get some additional data to back up some of the reports that

[Unknown]: we've done the past and we'll continue to do in the future

[kirsti]: so we've got. We've got one of those coming up. right? Am I allowed to talk about

[kirsti]: that, letting the cat out of the bag.

[Unknown]: you can talk about it a little bit yeah

[kirsti]: So so

[Unknown]: yeah

[kirsti]: we're going to do another one? And uh,

[Unknown]: yeah

[kirsti]: we like We like knowing about people's salaries and

[Unknown]: yeah tell us we we also just

[kirsti]: and uh what their jobs look like?

[Unknown]: yeah we just launched a uh course actually

[Unknown]: that digs into some of the specifics about compensation and negotiation and

[Unknown]: highlights some of the data from our last survey that we did on this

[Unknown]: which you should take if youre interested in those kinds of things

[kirsti]: Yeah, I, I read that course when we were doing the testing like it. It's just so

[kirsti]: fascinating. Someone who's terrible at like advocating for themselves. Um, thank

[Unknown]: it

[kirsti]: goodness, I work in a wonderful team where people appreciate appreciate me and I

[kirsti]: don't have to do that. Um, y. but that corpdience. it was

[Unknown]: stop

[kirsti]: written by a community strategist, Brian Obliner, and you will find it on Um. the C

[kirsti]: school website, but we will. we will stick that as always in the show notes. Um,

[Unknown]: so no

[kirsti]: yeah, we, we should figure out how to do that, Um, cause we've been talking about it

[kirsti]: a lot, Alex. That is

[Unknown]: blood

[kirsti]: all that I want to chat to you about to day. Do you feel like there is anything that

[kirsti]: we missed in the kind of bigger picture of community leadd the industry at large

[kirsti]: or wiged.

[Unknown]: oh gosh i mean

[kirsti]: Sorry, putting on the spot.

[Unknown]: there's so much that we could talk about and

[Unknown]: while

[Unknown]: maybe we could have spoken more on some things i think we're good for this first

[Unknown]: episode i think we can dig

[kirsti]: Yeah,

[Unknown]: into that as as we go

[kirsti]: Yeah, with all the cool guests that we're going to have, Um, Alex. thank you for

[kirsti]: being my guinea pig and letting me practe my rusty interview skills on you.

[Unknown]: this was so much fun and truly an absolute pleasure i am also rusty when it comes

[Unknown]: to any kind of public speaking

[Unknown]: so

[kirsti]: I think you're great. I think you're really good at this.

[kirsti]: I think you're great. I think you're really good at this.

[Unknown]: oh thanks a st i think you're great too um and i hope that

[kirsti]: We going to get better though,

[Unknown]: absolutely look this is a drive run we're gonna learn so much

[kirsti]: Mhm,

[Unknown]: we're gonna interview some people they're gonna help us get better i'm excited for

[Unknown]: it and

[kirsti]: I'm excited.

[Unknown]: i hope that everyone who tuned in today uh found what we talked about helpful and

[Unknown]: you know as we talked about earlier the format of this podcast is not just going to

[Unknown]: be kirsty firing questions at me and me trying to fumble my way through it so

[Unknown]: we strongly

[kirsti]: I. I would actually like that. I think we should do one of those when we get better

[kirsti]: pacasting. We can just

[Unknown]: oh boy

[kirsti]: do like the Alex and Chrsy chat show, but I don't know if the world iss ready for

[kirsti]: that just yet.

[Unknown]: hm i don't know either i will just have to try it and see

[kirsti]: Okay. let's let's put that on ice for now.

[Unknown]: okay perfect well we've got some really incredible guests lined up for our next few

[Unknown]: episodes and while we we'll definitely be drawing on industry experts in some shows

[Unknown]: we really wanted to expand our network and talk to investors founders company

[Unknown]: leaders dig into how they're thinking about community and building community led

[Unknown]: organizations and community led growth

[kirsti]: Yeah, and also the plan is for us to release episodes fortnightly. Um, but I can. I.

[kirsti]: I don't know. I can see us doing more, Alex, because we tend to get over excited

[kirsti]: about stuff

[Unknown]: over excited is not the right word passionate passionate about stuff

[kirsti]: enthusiastic yet we're very

[Unknown]: yeah

[kirsti]: passionate about lots of things.

[Unknown]: and again broken record for both of us but if you're looking for resources on all

[Unknown]: of the things that we talked about today you can find those over on community led

[Unknown]: com link in the show notes that we will figure out how to include with this episode

[kirsti]: Yeah, we know how to do

[Unknown]: no

[kirsti]: teect things, so we be fine. Um, also

[Unknown]: nine

[kirsti]: the one thing we didn't mention, which is which is really helpful is the community

[kirsti]: led assessment. I keep wanting to call it a ▁quiz. because I think ▁quizs sound fun

[kirsti]: cause I'm annoed. Um

[Unknown]: it's fun but educational

[kirsti]: that educational. Not like. What kind of potato do you look like that you'll find on

[kirsti]: other parts of the internet? Uh, no,

[Unknown]: you're gonna have to share that link with me

[kirsti]: Yeah, I, I genuinely didta. What kind of potato are you ▁quiz on? Oh busbeed. Are we

[kirsti]: allowed to say other webite names? Um, A couple of weeks ago it was elude minating,

[kirsti]: but no, the community lad assessment is much better because it will help you. Ha,

[kirsti]: understand how community led your organisation actually is, And then we provide kind

[kirsti]: of resources that you know can help

[Unknown]: yeah

[kirsti]: you at whatever stage of the journey your organisation is actually at.

[kirsti]: Yeah, I'm out of breath now

[Unknown]: yup

[Unknown]: hey we did it we did an episode and i guess with that i will say thank you for

[Unknown]: listening until next time

[kirsti]: by.