WEBVTT NOTE This file was generated by Descript 00:00:00.041 --> 00:00:04.391 Robby: You're listening to the brand ed bullet from the brand ed podcast. 00:00:04.816 --> 00:00:08.741 Four freaky fast Friday wins to get you going for your weekend. 00:00:09.161 --> 00:00:09.731 Let's go! 00:00:14.645 --> 00:00:16.965 Win number one, something to try. 00:00:17.325 --> 00:00:21.495 You know, the pandemic and zoom go together like peanut butter and jelly. 00:00:21.765 --> 00:00:25.485 But if you're not thrilled with your on-screen appearance on 00:00:25.485 --> 00:00:27.495 your zoom calls, chances are. 00:00:27.855 --> 00:00:29.385 You need to up your lighting. 00:00:29.835 --> 00:00:31.725 Here are two things you can try. 00:00:31.725 --> 00:00:36.795 Number one, change your setup so that you're actually facing a window. 00:00:37.065 --> 00:00:40.725 Let the natural sunlight eliminate that beautiful mug of yours. 00:00:41.235 --> 00:00:45.705 Do not put the window behind you because your camera tries to expose 00:00:45.705 --> 00:00:49.515 for the bright light of the window, which leaves your face in the dark. 00:00:50.175 --> 00:00:52.815 Another thing you can do is grab a ring light. 00:00:53.205 --> 00:00:54.495 From Amazon. 00:00:55.215 --> 00:00:58.305 There are hundreds of ring lights out there, but I'll put a link to 00:00:58.305 --> 00:01:00.705 the one I use in the show notes. 00:01:01.065 --> 00:01:05.085 I love this one because it includes a clip to hold your phone, 00:01:05.085 --> 00:01:07.245 which is perfect for selfies. 00:01:07.425 --> 00:01:11.445 It also has a handy light setting, so you can control the brightness 00:01:11.715 --> 00:01:14.925 and how warm or cool the light is. 00:01:15.105 --> 00:01:17.775 It also includes a Bluetooth remote. 00:01:18.105 --> 00:01:22.425 So with one click of a button, you can take a picture or start 00:01:22.605 --> 00:01:24.735 video recording from your phone. 00:01:25.245 --> 00:01:26.025 On the ring light. 00:01:26.475 --> 00:01:28.395 I'll include a link to my headshot. 00:01:29.055 --> 00:01:32.535 I used this ring light and that Bluetooth remote. 00:01:32.835 --> 00:01:33.405 To take it. 00:01:33.860 --> 00:01:37.305 Win number two, something a client recently asked. 00:01:37.605 --> 00:01:41.565 A coaching client recently asked, how can I create more 00:01:41.595 --> 00:01:43.695 than one offer in my proposal? 00:01:44.295 --> 00:01:47.385 He was working on a proposal for some consulting work. 00:01:47.835 --> 00:01:50.535 I walked him through an exercise around three things. 00:01:50.745 --> 00:01:51.915 Number one, speed. 00:01:52.275 --> 00:01:54.105 Number two automation. 00:01:54.255 --> 00:01:56.085 Number three, quality. 00:01:56.535 --> 00:02:01.785 What could he add that would make things faster, easier, or better for his clients? 00:02:01.965 --> 00:02:06.495 And in just a few minutes, we had a host of ideas to create 00:02:06.645 --> 00:02:09.585 three more fantastic offers. 00:02:10.060 --> 00:02:12.135 Win number three, something to think about. 00:02:12.585 --> 00:02:15.225 " Hey dad, bigger fish go in the middle of the lake." 00:02:15.675 --> 00:02:20.925 This is what an eight year old boy told his dad over a holiday weekend 00:02:20.925 --> 00:02:23.415 when I was out running at the lake. 00:02:24.015 --> 00:02:27.435 I overheard the exchange between a father and son while they were 00:02:27.435 --> 00:02:29.595 headed out to the lake to go fishing. 00:02:30.135 --> 00:02:32.895 And it makes total sense from the boy's perspective. 00:02:33.255 --> 00:02:35.805 Big fish go in the middle where it's deep. 00:02:36.195 --> 00:02:40.965 Of course that's not always true, which leads us to win number four. 00:02:41.435 --> 00:02:43.725 Win number four, something personal. 00:02:44.175 --> 00:02:47.475 Things can seem so obvious to us from inside our business. 00:02:47.955 --> 00:02:51.555 I've got my big fish going in the middle of the lake blind 00:02:51.555 --> 00:02:53.985 spots, just like everyone else. 00:02:54.405 --> 00:02:56.355 How do you discover those blind spots? 00:02:56.685 --> 00:02:59.655 Well, for the past several years, I've been doing it in 00:02:59.655 --> 00:03:00.795 a business coaching group. 00:03:00.825 --> 00:03:02.235 That's called a mastermind. 00:03:02.295 --> 00:03:03.165 I'm in one. 00:03:03.585 --> 00:03:04.785 And I lead one. 00:03:05.235 --> 00:03:09.885 I can't recommend enough if you're a personal brand to find a business 00:03:09.885 --> 00:03:14.445 coaching group, like a mastermind and to join it so that others can 00:03:14.445 --> 00:03:18.525 help you see where you think the big fish go in the middle of the lake. 00:03:18.795 --> 00:03:19.785 Blind spots. 00:03:20.235 --> 00:03:23.055 If you have any questions about that, reach out to me, I would 00:03:23.055 --> 00:03:26.685 love to help you get into one of those business coaching groups. 00:03:28.385 --> 00:03:31.295 Thanks for joining me on this episode of the brand ed bullet. 00:03:31.775 --> 00:03:32.465 Good news. 00:03:32.465 --> 00:03:36.635 You don't have to scroll through the show notes to find links to any of the apps 00:03:36.845 --> 00:03:42.095 or other wins mentioned in the episode, just hop on my email list and you can get 00:03:42.095 --> 00:03:44.765 these four wins are right in your inbox. 00:03:44.765 --> 00:03:48.475 Go to Robbyf.com/friday. 00:03:48.965 --> 00:03:51.995 I'd also love your help getting this in the hands of more people. 00:03:51.995 --> 00:03:56.195 So go and leave a review on iTunes and then share this episode 00:03:56.195 --> 00:03:57.125 with somebody that you love. 00:03:57.905 --> 00:04:02.330 DM on Instagram and share, which win was your favorite from this episode? 00:04:03.020 --> 00:04:06.140 Have a great weekend and go and build a life giving brand.