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Hey Bo here.

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I wanna talk about the downsides of
passive income and automated sales.

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You hear people talk about the upsides,
but they don't talk about the downsides.

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And even me, I've talked about this a
lot, like the benefits of automating your

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business and having these systems set
up that sell your product for you 24 7.

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And I think that's something
you can work towards.

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However, I think a lot of people don't
understand the downsides of this,

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and they don't see that it actually.

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Creates more work for
them than they realize.

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They think that this automated
business is gonna be less work

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because it's automated, but it can
actually create more work for you.

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And let me tell you why.

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So first of all, let's say you have an
online course that you're selling and you

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want to automate the sales, so you put
it inside of an automated sales funnel.

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Well.

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There's a couple things
they don't tell you.

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First of all, if you put your course
in an automated sales funnel, it's

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never going to sell as well as it
would sell during like a live launch.

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There's always gonna be a decrease in
conversion rate when you're automating

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something, so if your course isn't already
selling amazingly well in a live launch.

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Then automating it is
probably not the best idea.

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You wanna make sure that that
course is completely dialed in.

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That that the sales page is amazing,
that the marketing around it is

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amazing, that the product itself
is amazing, that it's getting

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amazing results for your customers.

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Like that thing needs to be dialed
in before you automate it, because if

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you try to automate something that's
not working, you're just gonna create.

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More work for yourself and it's
not going to be worth the effort.

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So people don't tell you that.

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People also don't tell you, like
when you have an automated sales

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funnel, like you still have to
drive traffic into that funnel.

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And that's a full-time job.

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Like you have to be constantly driving
traffic into that sales funnel if you want

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to keep making sales from it, you know?

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And so I think.

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People like people hate
on the live launch model.

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You know, people talk about
how they hate launches, how

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they're so stressful or whatever.

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First of all, there's a way to make
launches much less stressful, but

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I wanna talk about why you might
want to lean more towards a live

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launch sort of business model.

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Where you have like a signature course
or a coaching program and you just launch

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it a few times a year, like two to four
times a year, and why that might actually

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be a much better model for you than the
automated sort of business because I.

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Like, like one thing, first of all, you
have to get used to though, if you're

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gonna do a live launch model, is you
have to be okay with the fact that your

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income is not going to be as stable
and as predictable as it would be with

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a more automated type of business.

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You, you will probably make more
money though with a live launch model.

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You'll make more money overall,
but it won't be as consistent.

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And it might be, it looks, it might look
like a lot of peaks in valleys, you know?

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So if you're doing a live launch
model, let's say you launch

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your product four times a year.

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Let's say you launch in March.

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Well, your income might look
like January and February.

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You make $5,000.

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And then March, you make $50,000.

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You know, so January and February
you might look at it and be

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like, oh, this is kind of scary,
like I'm not making much money.

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And you might think your
business isn't working, but then

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you make up for it in March.

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You know?

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So even though you only made 5,000
in January and February, overall,

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if you average it out, you made
an average of $20,000 a month.

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So you'll make more money most
likely doing this, but you just

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have to be okay with the fact
that it won't be as consistent.

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If you put that same course inside of
an automated sales funnel and you did

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that, you might only make half of that.

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You, you might only make
say, $10,000 a month.

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It's $10,000 a month every month.

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So it's more stable, it's
more predictable, but you only

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make half the amount overall.

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So you have to kind of weigh the pros
and cons and, and ask yourself like, do

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you want to make more money or would you
rather have just more like stability?

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Also, you have to ask yourself
like, how do you like to work?

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Because I used to think that I
wanted that automated passive income

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and like granted, it's great, but.

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I realize now that it actually, it
actually doesn't really fit with

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the way that I prefer to work.

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So I'm the type of person who kind
of works in like short bursts.

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So like I like to go very hard for
a couple weeks or a couple months

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on a project, dive really deep
into something, and then I like

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to completely step back and like.

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Totally detach.

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I, I like to go on vacation and
like, not even think about work

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for a while, and then I come back
and then I go deep again, you know?

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So I'm like on and off, on and off.

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That's sort of how I work.

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But some people, they prefer like the
more consistent schedule, you know,

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like they're just okay with like
that steady rhythm, you know, every

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day, every week they're doing the
same things and they just like that

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predictability and consistency in their
work schedule and also in their income.

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So you have to ask yourself like
what type of person you, you are

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like, are you the type of person
who just craves that stability and

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predictability, or are you the person
that likes to go deep and then detach?

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So I'm starting to realize that I,
like, I used to think that I don't,

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I didn't like the live launch model.

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However, I'm starting to see that maybe
it does fit more with my personality.

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Because for example, like if, if you do
the live launch model, it actually can

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give you more freedom and it can help you.

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Like really recharge and, you know,
recharge your batteries so that you

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can come back better every time.

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You know, like if you're just always
working like consistently every week

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and you can never really like take a
month off, then you can, you can burn

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out doing that if you're not careful.

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And so I'm starting to realize, like I
would actually prefer a, a business where

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it's like I can work hard for two months
and then I can take a month off and then

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come back, work, work hard for two months.

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And then take a month off.

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You know, I would really prefer that.

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I think, and I'm starting to question
whether or not the automated type

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of business is even best for me.

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Now granted, I think you should have both.

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I mean, you should have at least one
product that you sell that's in an

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automated funnel, but, but that should be
like a low ticket product, most likely.

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So it's hands off, so you don't
have to do a lot of maintenance.

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It's not like your signature program,
it's just more of a low ticket

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product that people can buy anytime.

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So that's hands off, that's
automated, that's passive.

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So you can bring in some revenue
in between your launches, but then

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your main program, the main thing,
you sell your signature course or

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your signature coaching program
that you sell through live launches.

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And I think that is a better
model for a lot of people.

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I think the, the whole like
predictable, steady, regular

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sales thing is kind of overrated.

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Actually.

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It's overrated because what people
don't talk about is like if you have

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that sort of model where your product
is always available for sale or.

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You, it's in an automated
sales funnel even.

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You still have to constantly be driving
traffic into the funnel or you have to

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be constantly trying to sell the product
and trying to sell your coaching, getting

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on sales calls or talking to people or
sending emails and trying to close people.

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It's like you're always having to work.

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But if you do the live launch model,
you can just focus that effort into

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a shorter period of time and just
focus that work into like a, say

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a 30 day period four times a year.

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So you're only really.

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Selling like four months out of the
year and then eight months out of

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the year you're just creating content
or taking some time off and just

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kind of going, taking it more easy.

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You know, you don't have to think
about selling and I think I prefer

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that, you know, I'm starting to
think that I really prefer that.

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Like because, 'cause I don't
like to be always having to think

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about sales and always thinking
about promotions and these.

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Products and how I'm gonna
sell 'em and, and how I'm gonna

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launch 'em and all this stuff.

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Like, I would rather just have a more
focused effort a few times a year and

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I can go into that knowing like, okay,
this is the month I gotta focus on

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selling this thing, and then I can.

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You know, after that I can just step back
and then I can be more of my creative

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self and just focus on creating content
and, you know, brainstorming the, the

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next thing I'm gonna do, you know,
so I, I kind of prefer that, I think.

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So ask yourself what type
of person are you and which

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model would be better for you?

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Um, so I think we have
to be careful about.

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You know, just looking at the
upsides of things, it's easy to

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just see the, the shiny object
and see how great this thing is.

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Like, uh, another example
is, uh, membership sites.

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Like people talk about, oh,
create a membership site or a

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subscription or something, because
then you got that stable monthly

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income coming in every month.

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But then they don't tell you like,
if you have a membership site, then

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you gotta constantly be in that
membership site, keeping people happy.

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You gotta be constantly creating content.

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You gotta be constantly marketing
the site to get new people in and.

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It creates a lot of work for yourself.

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And people don't talk about the downsides.

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They only talk about, oh, the
recurring income, the passive

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income, blah, blah, blah.

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It's like you have to be careful
'cause there's pros and cons

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to every everything, you know?

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So you just have to ask yourself,
which one would you prefer?

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Really?

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Like, which, what are you willing
to deal with and what are you not?

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Um, so yeah, just, uh, something
that was on my mind today.

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Hope this, uh, helps you in
some way and let me know if you

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have any questions about it.

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I'll talk to you soon.

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Peace.