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Carol Cox:
What is it like to be a woman running for

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public office and how to authenticity and

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storytelling fit into that?

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That's what we're talking about with my

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guests, Jennifer Adams and Sarah Henry, on

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this episode of the Speaking Your Brand

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podcast. More and more women are making an

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impact by starting businesses, running for

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office, and speaking up for what matters.

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With my background as a TV political

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analyst, entrepreneur, and speaker, I

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interview and coach purpose driven women to

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shape their brands, grow their companies,

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and become recognized as influencers in

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their field. This is speaking your brand,

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your place to learn how to persuasively

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communicate your message to your audience.

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Before we get into today's episode, I want to

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let you know about our brand new in-person

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speaking workshop we're holding in Orlando,

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Florida on October 10th, 2020 for early

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bird. Pricing is on right now.

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If you want to ten x your speaking skills,

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both your storytelling and your delivery,

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this event is exactly the one you've been

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waiting for. If you want to learn how to

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lessen those butterflies, those nerves that

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sometimes get the best of you before a

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speaking engagement.

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If you want to learn how to speak

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comfortably without notes and without a

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script, if you want to develop your

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storytelling skills so that you can tell

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stories in a compelling way to your

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audiences, as well as know how to activate

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your storytelling with body movement,

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strategic pausing, and vocal variation in

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your delivery. And if you want to boost your

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confidence and your stage presence, this is

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what you're going to do. At our full day

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in-person workshop, you'll get personalized

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hands on coaching instruction and feedback.

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You'll get to practice on our stage.

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We're going to help you develop your key

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stories and your talk segments and then, of

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course give you feedback as you're

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practicing them in a supportive environment

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with other women entrepreneurs and leaders.

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You also get professional photography of you

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speaking that you can use on your website

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and on your social media.

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Get all of the details and register today as

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speaking your brand.com/workshop.

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Again, that's speaking your

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brand.com/workshop. Now let's get on with

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the show. Hi there and welcome to the

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Speaking Your Brand podcast.

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I'm your host Carol Cox.

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Today I am thrilled to bring to you two

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women who are running for office in the

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Central Florida Orlando area.

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We're going to dive into what it's like to

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run for office, what it's like to run for

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office as a woman, the newfound energy and

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enthusiasm around Kamala Harris being the

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presumptive Democratic nominee.

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This episode is airing just as the

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Democratic National Convention is kicking

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off. So really, the entire country is going

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to be Reintroduced to Kamala Harris this

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week. And I know so many of us are excited

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about that. So let me tell you about the two

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women I have joining us today.

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Jennifer Adams is running for the US

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Congress in Florida's District seven.

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She's a Florida native who grew up in

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Central Florida. She's a mom and a small

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business owner, and she has a very specific

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story about what happened to her and her

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family that really drove her decision to run

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for Congress. And she'll share some of that

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here today. Sarah Henry is running for the

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state House in Florida's District 38, also

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in the Central Florida Orlando area.

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Sarah has worked in nonprofits throughout

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her career and development, project

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management, communications, compliance and

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marketing, and her passion for political

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advocacy was born at a young age.

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I love this part. With an elementary school

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assignment about the laws she would change

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as the president of the United States.

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I was also that girl who thought, sure, I

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could grow up to be president one day.

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Why not?

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Welcome to the podcast, Jennifer and Sarah.

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Thank you so much.

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All right, so, Sarah, let's kick it off with

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you. Why did you decide to run for office?

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Sounds like the seed was planted at a very

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young age. But what prompted you to run more

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recently? First of all.

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Sarah Henry:
Thank you so much for having us.

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I know both Jennifer and I are really

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excited about kind of the work we're doing

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here in Central Florida, and in my case, in

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Seminole County, to organize our

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communities. I think for me, I grew up in a

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very political and engaged family.

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I was going to the ballot box with my

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parents as soon as I could walk.

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And I think that's a really critical piece

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as far as being engaged early on in the

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process of that kind of decision making

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inside your family unit, but also, you know,

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for your community and by extension, for

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your country. And then when I moved to

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Florida, I'm a transplant to the Sunshine

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State, as are, of course, so many voters

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across Central Florida.

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I really was excited to continue that

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engagement. I volunteered on campaigns

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during undergrad, and then when I came to

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Seminole County, joined the Young Democrats

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of Seminole County, and eventually served as

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the president of that group, which was just

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a wonderful way to continue that advocacy

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with folks that I shared a lot of

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similarities with as far as being in the

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same communities and really further develop

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that advocacy and engagement.

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But one of the most critical pieces of

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making the decision to run for office was

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actually just being asked.

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I think that's something we talk a lot about

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as women candidates, is that often women

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have to be asked more times to to run, and I

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think it is often that kind of abstract.

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Oh, that's something I could do someday.

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And in my case, that someday really quickly

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turned into, oh, let's think about next

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month, because it was an opportunity to

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really develop a seat that needed investment

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and a community that deserved representation

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in Tallahassee that did care very deeply

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about their neighbors and about their the

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needs of folks, which is, unfortunately,

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something that we don't really see in the

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Florida legislature right now.

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Carol Cox:
Sarah. I'd love to hear that someone asked

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you and encouraged you to run and that you

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said yes, because I always encourage women

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to run. And what do they say?

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Oh, no, it's not a good time.

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I'm like, it's never a good time.

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Sarah Henry:
That's right. It certainly there's always

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something else going on.

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I can tell you. I was brand, a brand new

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newlywed and came home and told my husband

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somebody called the state.

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Someone at the state level had called, and

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they're interested in me and think this seat

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is a really good opportunity.

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And I'm sure this is exactly what you plan

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to be doing for the first two years of our

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marriage. But you.

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Carol Cox:
Survived this. You're good.

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Right? Yes.

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Sarah Henry:
Yes. Yeah.

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Carol Cox:
All right, Jennifer, now, I know that you've

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also been involved in advocacy work, and

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your story and your experience very much led

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you into the decision to run for Congress.

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So can you tell us about that?

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Jennifer Adams:
Absolutely. Thanks very much for having me.

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I really appreciate it.

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And it's always nice to be amongst other

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women talking about things like this that

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not a lot of women typically do.

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So I appreciate it very much.

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So I stepped up to run in Florida's seventh

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Congressional District, which is actually

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one of the most flippable congressional

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seats in Florida.

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And I come at this from a little bit of a

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different space.

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I never thought I'd be in politics.

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That was not something that was on my radar.

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I was a sports broadcaster, and then I went

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into being a small business owner, owned my

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own store with my sister and had kids.

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And then the policies and the legal system,

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though, impacted my life in a way that I

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wasn't able to get equal protections like I

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had learned about. I was doing laundry one

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day. I went in and was looking, and my

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husband at the times gym bag came across

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pills that were in a envelope and went and

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googled them on the computer to find out

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what they were.

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And when I saw that they were synthetic

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heroin, OxyContin, that was the last straw,

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had been going through abuse and domestic

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violence and kept getting the gamut of

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questions or statements from others will

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either surely it can't be that bad?

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Or why don't you just leave?

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Or can you try to work it out and all of

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these things? And that was my breaking

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point. Knowing that I had young children and

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wasn't going to subject them to be around

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that or think that was a healthy

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relationship.

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And that's something that's not uncommon.

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I later came to find out that nearly 1 in 3

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women will experience domestic violence in

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their lifetime, and so I knew that if it was

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happening to me, it was happening to others.

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And so I'm an action oriented person, I was.

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I grew up being a competitive athlete, and

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that was something that I always wanted to

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turn pain or inactivity into something

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purpose driven and having a greater goal.

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And I ended up joining the League of Women

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Voters and started doing advocacy work in

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that space, went back to school and got

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master's degrees in policy and another in

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legal studies, became a Florida Supreme

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Court certified circuit court mediator and

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helped write and get passed a bill last year

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in Florida with bipartisan support called

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Grayson's Law, that stemmed out of the

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unfortunate suicide and then death of a four

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year old little boy whose mother tried to

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get a protective order.

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And by the time she did, it was too late.

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And knowing that if we can get legislation

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passed here in Florida, we can do it

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anywhere, and looked at different things

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that have been asked to run for a couple of

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different seats. And then when I looked into

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this congressional seat that used to be held

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by Congresswoman Stephanie Murphy, I looked

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at the data, looked at the person who was in

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this seat and was like, this is a winnable

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seat. And you have to have the right

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candidate. You have to a lot of things have

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to align. And when I took a look at that and

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then the incumbent, who's this extremist who

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is not representative of this community, as

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somebody who's a native Floridian, somebody

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who's grown up here, somebody that doesn't

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live in our state, somebody who is very

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extreme, not representing all of the people

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in this district, somebody who sells arms to

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foreign countries that he will not disclose.

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I was like, this is my congressperson.

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This is not okay. We deserve and can do so

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much better. I stepped up and here we are

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and I, we've done a lot of work.

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We've been able to make a lot of progress.

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Recent polling shows we're already within

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the margin of error to to win and beat this

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guy and take back this seat.

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And with abortion and reproductive

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healthcare and freedoms being on the ballot

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in Florida, it's energized a lot of women

268
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and a lot of men who support women and

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believe in bodily autonomy and believe in

270
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equality for everybody.

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Just really, really thankful for the

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opportunity to have the platform, to be able

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to talk about things that are impacting all

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of us, to then really put forward some

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common sense, right.

276
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Be collaborative and to champion issues and

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solutions for the problems that that all of

278
00:11:12,290 --> 00:11:13,790
us face every day.

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Carol Cox:
Jennifer. Well done.

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That was like your mini stump speech, which

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I have heard before because we did a

282
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workshop for you all and a debate prep

283
00:11:22,760 --> 00:11:25,100
session here in person in Orlando, which was

284
00:11:25,100 --> 00:11:27,530
a lot of fun. So let me dig into that a

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little bit about creating your stump

286
00:11:29,270 --> 00:11:32,030
speeches, because for the women who listen

287
00:11:32,030 --> 00:11:33,860
to this podcast, they're not necessarily

288
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running for office, although you should if

289
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you're listening, this is your ass.

290
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We have three. You have three women who are

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now tapping you on the shoulder to do so.

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But even if you're not running for office or

293
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running for office yet, you still have to

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work on your messaging, your storytelling,

295
00:11:47,530 --> 00:11:49,810
putting together a cohesive idea, and

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persuading your audience.

297
00:11:51,460 --> 00:11:52,780
Now, obviously, Sarah and Jennifer have to

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persuade them to vote for them and to donate

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00:11:55,150 --> 00:11:57,760
to them. So let me go back to you, Sarah.

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When you think about creating your stump

301
00:11:59,800 --> 00:12:01,900
speech, your message, you obviously have to

302
00:12:01,900 --> 00:12:04,600
tailor it to different audiences and even in

303
00:12:04,600 --> 00:12:06,220
a way that those of us who are, say, doing

304
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business presentations, we don't have to

305
00:12:07,630 --> 00:12:09,820
tailor them quite the way that you do.

306
00:12:09,820 --> 00:12:11,080
So how do you approach that?

307
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And tell me about the different audiences

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00:12:12,670 --> 00:12:14,380
that you have spoken to?

309
00:12:15,220 --> 00:12:18,340
Sarah Henry:
Yeah, I think we had a fantastic opportunity

310
00:12:18,340 --> 00:12:20,350
to work together and hone some of these

311
00:12:20,350 --> 00:12:21,790
elements a little bit.

312
00:12:21,790 --> 00:12:25,030
I think when it comes to political speaking,

313
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there are so many unique audiences, even

314
00:12:29,350 --> 00:12:31,390
just within the same kind of groups.

315
00:12:31,390 --> 00:12:34,600
We could be speaking to donors more broadly,

316
00:12:34,600 --> 00:12:36,880
but that looks very different when it's a

317
00:12:36,880 --> 00:12:39,550
one on one conversation with a donor, as

318
00:12:39,550 --> 00:12:41,380
opposed to when it's speaking to an entire

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room of folks who could give versus with

320
00:12:44,200 --> 00:12:46,540
voters. When we're speaking at a debate, as

321
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opposed to showing up on someone's door.

322
00:12:48,850 --> 00:12:51,430
I think really when we speak 1 to 1 with

323
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folks, for me, it's important to tailor my

324
00:12:54,190 --> 00:12:57,490
message to what they care most deeply about.

325
00:12:57,520 --> 00:13:00,490
We know that there are so many issues facing

326
00:13:00,520 --> 00:13:02,920
Floridians and folks here in Seminole County

327
00:13:02,950 --> 00:13:05,200
every day, that it's sometimes hard to

328
00:13:05,230 --> 00:13:07,180
narrow down what is going to be that number

329
00:13:07,180 --> 00:13:09,370
one issue that someone is most concerned

330
00:13:09,370 --> 00:13:11,710
about that day. And for me, I typically

331
00:13:11,710 --> 00:13:14,170
start the conversation by asking, I feel

332
00:13:14,170 --> 00:13:16,210
like there's no way to really know until

333
00:13:16,210 --> 00:13:18,040
you've asked them. And certainly when you're

334
00:13:18,040 --> 00:13:19,750
at someone's store or having that kind of

335
00:13:19,780 --> 00:13:23,200
one on one phone call, being able to know

336
00:13:23,200 --> 00:13:26,590
what keeps them up at night lets us hone our

337
00:13:26,590 --> 00:13:30,370
message. And the reason giving or voting is

338
00:13:30,370 --> 00:13:33,460
so critical now and this November,

339
00:13:33,490 --> 00:13:36,010
respectively. It really allows us to build

340
00:13:36,010 --> 00:13:39,310
that conversation, and that does require

341
00:13:39,340 --> 00:13:42,430
keeping a lot of statistics in your head for

342
00:13:42,430 --> 00:13:44,500
every issue that they might come up with.

343
00:13:44,500 --> 00:13:46,690
And for me, often it's phone numbers, either

344
00:13:46,690 --> 00:13:48,760
to our current representative or to the

345
00:13:48,760 --> 00:13:51,430
school board, or folks who can take action

346
00:13:51,430 --> 00:13:54,400
today to help resolve the issues that folks

347
00:13:54,400 --> 00:13:56,080
are concerned about or start to address

348
00:13:56,080 --> 00:13:58,990
them, as well as encouraging and showing

349
00:13:59,020 --> 00:14:00,910
what we can do when we do bring new

350
00:14:00,910 --> 00:14:03,370
leadership to Tallahassee in order to

351
00:14:03,370 --> 00:14:04,570
address some of those issues.

352
00:14:04,570 --> 00:14:07,510
So I think that really taking the time to

353
00:14:07,540 --> 00:14:10,810
understand the specific driver that an

354
00:14:10,810 --> 00:14:14,590
individual donor or voter has to either pull

355
00:14:14,590 --> 00:14:17,440
out that checkbook or get to the polls, um,

356
00:14:17,440 --> 00:14:20,800
really allows us to build a little bit of a

357
00:14:21,310 --> 00:14:25,060
puzzle to get to what they're most most

358
00:14:25,060 --> 00:14:26,290
going to be motivated by.

359
00:14:26,290 --> 00:14:28,960
And that's something our standard we try to

360
00:14:28,990 --> 00:14:31,720
keep. I try to keep a good understanding of

361
00:14:31,720 --> 00:14:34,810
15 or 20 issues that my community is

362
00:14:34,810 --> 00:14:37,120
concerned about, and what the next steps

363
00:14:37,120 --> 00:14:39,610
could be if we had stronger leadership and

364
00:14:39,610 --> 00:14:42,220
then build from there, especially in kind of

365
00:14:42,250 --> 00:14:43,480
those larger group rooms.

366
00:14:43,480 --> 00:14:45,580
We pulled the five issues that we think

367
00:14:45,610 --> 00:14:47,290
folks in that space are going to be the most

368
00:14:47,290 --> 00:14:49,330
concerned about and build our speech around

369
00:14:49,330 --> 00:14:51,970
those, but it's definitely a lot of a lot of

370
00:14:51,970 --> 00:14:54,700
understanding and working hard to understand

371
00:14:54,700 --> 00:14:56,350
what folks are worried about.

372
00:14:56,650 --> 00:14:58,360
Carol Cox:
And, Sarah, I remember that one of the

373
00:14:58,360 --> 00:15:00,430
workshops you had either a printout or a

374
00:15:00,460 --> 00:15:02,020
note cards where you had like different

375
00:15:02,020 --> 00:15:04,120
parts of your speech and you would pick and

376
00:15:04,120 --> 00:15:06,820
choose based on who the audience was, right?

377
00:15:06,850 --> 00:15:07,450
Yes.

378
00:15:07,450 --> 00:15:10,480
Sarah Henry:
Yeah. So the intro and the clothes are remain

379
00:15:10,480 --> 00:15:11,740
very similar. Of course.

380
00:15:11,740 --> 00:15:13,480
I've been running for office is the second

381
00:15:13,480 --> 00:15:15,310
time I've run for this seat, and there are

382
00:15:15,310 --> 00:15:17,170
some rooms that are about sick and tired of

383
00:15:17,170 --> 00:15:20,770
my intro stories and sharing new stories

384
00:15:20,770 --> 00:15:23,440
from doors or experiences we've had on the

385
00:15:23,440 --> 00:15:26,350
campaign trail is is much appreciated, I

386
00:15:26,350 --> 00:15:28,900
think, by some of my more frequent

387
00:15:28,900 --> 00:15:31,420
attendees. But yeah, as far as some of the

388
00:15:31,420 --> 00:15:34,620
policy issues. We do try to build from a

389
00:15:34,620 --> 00:15:37,380
robust understanding down to a couple of

390
00:15:37,380 --> 00:15:39,600
issues that are most critical that day.

391
00:15:39,600 --> 00:15:41,700
And often that comes, you know, with what

392
00:15:41,700 --> 00:15:43,650
the headlines are too great.

393
00:15:43,680 --> 00:15:45,660
Carol Cox:
All right. And Jennifer, I remember that the

394
00:15:45,660 --> 00:15:47,700
storytelling workshop that we did, we had

395
00:15:47,700 --> 00:15:50,250
each of you deliver a mini version of your

396
00:15:50,250 --> 00:15:52,740
stump speech. And you did that similar to

397
00:15:52,770 --> 00:15:54,570
what you did for us here.

398
00:15:54,570 --> 00:15:57,510
But then we had you say, okay, like, I want

399
00:15:57,540 --> 00:16:01,020
to hear that one moment, that one day where

400
00:16:01,020 --> 00:16:03,600
you realized that the situation with your

401
00:16:03,600 --> 00:16:05,400
husband, where you had that breaking point

402
00:16:05,400 --> 00:16:07,110
where you said, like, no more, and then that

403
00:16:07,110 --> 00:16:08,880
eventually led you to run for office.

404
00:16:08,880 --> 00:16:11,490
And I remember when you told us that story

405
00:16:11,520 --> 00:16:15,120
of finding that envelope in his gym bag, and

406
00:16:15,120 --> 00:16:16,620
you said it just very similar to how you

407
00:16:16,620 --> 00:16:17,700
said it here today.

408
00:16:17,700 --> 00:16:21,480
You could hear a pin drop in the room of us

409
00:16:21,480 --> 00:16:23,190
as you shared that story.

410
00:16:23,190 --> 00:16:25,530
And we're like, yes, that is it.

411
00:16:25,530 --> 00:16:27,630
That's what you need to lead with, because

412
00:16:27,630 --> 00:16:30,540
that pulls us in and makes us understand you

413
00:16:30,540 --> 00:16:32,730
and relate to you and understand why this

414
00:16:32,730 --> 00:16:34,590
matters so much, not just to you and to your

415
00:16:34,620 --> 00:16:36,960
children, but to so many other women and

416
00:16:36,960 --> 00:16:39,510
families out there. So how did it feel to

417
00:16:39,540 --> 00:16:42,480
tell that story, and how does it feel now to

418
00:16:42,510 --> 00:16:45,450
to make it front and center of when you do

419
00:16:45,450 --> 00:16:47,250
go and deliver and talk to different

420
00:16:47,250 --> 00:16:48,240
audiences?

421
00:16:48,960 --> 00:16:53,640
Jennifer Adams:
Yeah. So it's liberating in the sense that

422
00:16:53,670 --> 00:16:55,920
things that at a certain time and point

423
00:16:55,920 --> 00:16:58,980
where especially if you experience abuse,

424
00:16:58,980 --> 00:17:03,360
you feel ashamed, you feel like it was your

425
00:17:03,360 --> 00:17:05,040
fault. These are things that you know, that

426
00:17:05,040 --> 00:17:07,140
people that experienced it are told over and

427
00:17:07,140 --> 00:17:08,670
over and over again, right?

428
00:17:08,670 --> 00:17:10,680
Especially if you have a legal system that

429
00:17:10,680 --> 00:17:14,790
really is enabling abuse, right, instead of

430
00:17:14,790 --> 00:17:16,200
protecting individuals.

431
00:17:16,200 --> 00:17:19,080
So it's liberating in that sense.

432
00:17:19,230 --> 00:17:22,500
It's as a for somebody who's so used to

433
00:17:22,530 --> 00:17:24,780
advocating for others or advocating for my

434
00:17:24,780 --> 00:17:29,610
children, not advocating for myself, it that

435
00:17:29,610 --> 00:17:32,100
has taken some time to get used to talking

436
00:17:32,100 --> 00:17:37,470
about myself, but trying to connect it to

437
00:17:37,500 --> 00:17:41,250
the bigger picture is something that is very

438
00:17:41,250 --> 00:17:42,420
powerful when it happens.

439
00:17:42,420 --> 00:17:44,430
But getting to that point for me at least,

440
00:17:44,430 --> 00:17:46,020
wasn't very easy, right?

441
00:17:46,050 --> 00:17:50,070
Because I am a self-professed policy nerd.

442
00:17:50,100 --> 00:17:53,160
I love talking about like, the numbers, the

443
00:17:53,160 --> 00:17:55,350
statistics, the research, all of that.

444
00:17:55,350 --> 00:17:57,930
But it takes that human connection, right?

445
00:17:57,930 --> 00:17:59,070
That part of it.

446
00:17:59,070 --> 00:18:03,810
And that's something that is really

447
00:18:03,810 --> 00:18:05,970
important. I would say, within connecting

448
00:18:05,970 --> 00:18:07,920
with people, within developing that brand,

449
00:18:07,920 --> 00:18:10,230
within getting people to want to listen to

450
00:18:10,260 --> 00:18:13,950
you. And at the same time, it's for me

451
00:18:13,980 --> 00:18:15,750
probably has been one of the most difficult

452
00:18:15,750 --> 00:18:16,500
things.

453
00:18:16,890 --> 00:18:18,930
Carol Cox:
Mhm. I am so grateful that you're doing it.

454
00:18:18,930 --> 00:18:20,700
I really do think you're helping so many

455
00:18:20,700 --> 00:18:22,590
people out there when they hear your story

456
00:18:22,590 --> 00:18:24,330
and they, like you said, they know that

457
00:18:24,360 --> 00:18:26,700
they're not alone and not to feel shame

458
00:18:26,720 --> 00:18:28,430
about something like this.

459
00:18:28,460 --> 00:18:31,790
Now, I want us to talk about the importance

460
00:18:31,790 --> 00:18:34,160
of authenticity as a woman running for

461
00:18:34,160 --> 00:18:37,220
office, which has not always been easy for

462
00:18:37,220 --> 00:18:39,260
women. Like we think if you say the word

463
00:18:39,260 --> 00:18:42,350
politician, what comes to mind in your head,

464
00:18:42,380 --> 00:18:45,530
right? A guy, a white guy in a suit, running

465
00:18:45,530 --> 00:18:47,630
for office, delivering his stump speech and

466
00:18:47,630 --> 00:18:49,400
his booming low voice.

467
00:18:49,430 --> 00:18:51,200
Right. That is the image that we have.

468
00:18:51,200 --> 00:18:53,060
And obviously we're seeing more and more

469
00:18:53,060 --> 00:18:54,830
women run for office, which I think is

470
00:18:54,830 --> 00:18:57,170
changing that default image that we have.

471
00:18:57,170 --> 00:18:58,280
And of course, as I mentioned in the

472
00:18:58,280 --> 00:19:00,290
introduction, we have Vice President Kamala

473
00:19:00,290 --> 00:19:03,320
Harris, who is the presumptive about to be,

474
00:19:03,320 --> 00:19:05,660
I would assume, this week that this airs the

475
00:19:05,660 --> 00:19:07,730
Democratic nominee for president.

476
00:19:07,730 --> 00:19:09,770
And I number one, I feel like we've come a

477
00:19:09,770 --> 00:19:12,740
long way, even since 2016, when Hillary

478
00:19:12,740 --> 00:19:15,410
Clinton ran for office as the first woman to

479
00:19:15,440 --> 00:19:18,710
run on a major party ticket as a nominee.

480
00:19:18,710 --> 00:19:21,830
But really, what I have seen in since Kamala

481
00:19:21,830 --> 00:19:24,170
Harris became the presumptive nominee is the

482
00:19:24,170 --> 00:19:27,950
surge of energy enthusiasm over $200 million

483
00:19:27,950 --> 00:19:31,220
donated from people, many of them first time

484
00:19:31,220 --> 00:19:33,650
donors, in the first week that this

485
00:19:33,650 --> 00:19:36,620
happened. Tens of thousands of people coming

486
00:19:36,620 --> 00:19:39,230
out to volunteer to organize for her.

487
00:19:39,230 --> 00:19:41,570
And then, of course, there's the memes,

488
00:19:41,600 --> 00:19:44,120
right? The coconut tree story, the brat

489
00:19:44,120 --> 00:19:45,710
song, all of those things.

490
00:19:45,710 --> 00:19:48,080
Thinking about you, Sarah and Jennifer as a

491
00:19:48,080 --> 00:19:50,030
woman running for office, having a very

492
00:19:50,030 --> 00:19:53,000
public presence, having a very public voice.

493
00:19:53,360 --> 00:19:55,820
What have you what have been maybe some of

494
00:19:55,820 --> 00:19:58,130
the the advantages that you have had, and

495
00:19:58,130 --> 00:20:00,500
have there been any challenges that you have

496
00:20:00,500 --> 00:20:02,570
also faced? And, Sarah, I'll start with you.

497
00:20:04,160 --> 00:20:06,470
Sarah Henry:
Yeah. I think for one, it's harder to raise

498
00:20:06,470 --> 00:20:09,560
money as a woman. That's just like the way

499
00:20:09,560 --> 00:20:11,540
the name of the game, unfortunately in

500
00:20:11,540 --> 00:20:13,760
politics, is that running for office costs a

501
00:20:13,790 --> 00:20:15,950
lot of money, and statistically it's harder

502
00:20:15,950 --> 00:20:17,780
to raise that kind of money as a female

503
00:20:17,780 --> 00:20:20,390
candidate. That doesn't mean we don't work

504
00:20:20,390 --> 00:20:23,540
exceptionally hard to combat that statistic.

505
00:20:23,540 --> 00:20:24,950
And certainly we do.

506
00:20:24,950 --> 00:20:26,870
And I know Jennifer and I could regale you

507
00:20:26,870 --> 00:20:29,420
with tales of miserable and never ending

508
00:20:29,420 --> 00:20:31,850
call time hours to raise those dollars, but

509
00:20:31,850 --> 00:20:34,640
we'll spare you the pain by association.

510
00:20:34,670 --> 00:20:37,460
I think that when it comes to being

511
00:20:37,460 --> 00:20:39,950
authentic, like I said, I have run for the

512
00:20:39,950 --> 00:20:41,810
seat twice in 2022.

513
00:20:41,840 --> 00:20:44,360
I ran and lost by just 3000 votes.

514
00:20:44,360 --> 00:20:46,340
So very close in a year.

515
00:20:46,370 --> 00:20:48,410
That was pretty rough for challengers in

516
00:20:48,410 --> 00:20:52,010
Florida. And in that time, I feel like I

517
00:20:52,010 --> 00:20:53,870
spent a lot of time on my last campaign

518
00:20:53,870 --> 00:20:56,090
trying to build an image that I thought the

519
00:20:56,090 --> 00:20:57,890
average Seminole County voter would resonate

520
00:20:57,890 --> 00:21:00,260
with in terms of trying to appear a little

521
00:21:00,290 --> 00:21:02,390
bit older. I'm very young to be a candidate

522
00:21:02,390 --> 00:21:06,470
for public office in terms of trying to just

523
00:21:06,470 --> 00:21:08,990
present in a way that that I thought more

524
00:21:08,990 --> 00:21:10,250
people would resonate with.

525
00:21:10,250 --> 00:21:12,410
And this time around, we've really stepped

526
00:21:12,410 --> 00:21:14,450
that back and leaned into a lot more about

527
00:21:14,450 --> 00:21:15,770
who I am. Right?

528
00:21:15,800 --> 00:21:16,910
I am a young person.

529
00:21:16,910 --> 00:21:18,020
I am a newlywed.

530
00:21:18,020 --> 00:21:21,260
I am someone who has a fair number of

531
00:21:21,300 --> 00:21:23,190
tattoos and a pierced nose.

532
00:21:23,220 --> 00:21:25,500
We did move to Florida because I was 18 and

533
00:21:25,500 --> 00:21:27,120
thought I was smarter than anybody else who

534
00:21:27,150 --> 00:21:29,190
had ever walked the planet, and so I think

535
00:21:29,190 --> 00:21:32,460
that has been really helpful in terms of not

536
00:21:32,460 --> 00:21:34,140
just building those relationships with

537
00:21:34,140 --> 00:21:36,330
voters, because voters are smart.

538
00:21:36,330 --> 00:21:38,100
Folks understand they can see right through

539
00:21:38,130 --> 00:21:40,050
you when you stand at their door and they

540
00:21:40,050 --> 00:21:41,970
know if they're talking to the real you or a

541
00:21:41,970 --> 00:21:45,060
sham. And so I think that has been one kind

542
00:21:45,060 --> 00:21:47,190
of key piece of why our voter outreach

543
00:21:47,190 --> 00:21:49,860
strategy this cycle has been so successful.

544
00:21:49,860 --> 00:21:51,690
And that and hard work.

545
00:21:51,690 --> 00:21:53,820
We've actually knocked on the doors of over

546
00:21:53,820 --> 00:21:55,860
7500 voters already.

547
00:21:55,980 --> 00:21:59,220
Um, so that is one key piece of that

548
00:21:59,220 --> 00:22:00,960
conversation. But I also think even with

549
00:22:00,960 --> 00:22:02,250
donors, it resonates.

550
00:22:02,250 --> 00:22:04,290
People want to feel like they can trust you

551
00:22:04,320 --> 00:22:07,080
with their money and trust that it's going

552
00:22:07,110 --> 00:22:09,030
to be invested in a way that's meaningful

553
00:22:09,030 --> 00:22:10,920
for the community, in a way that builds

554
00:22:10,920 --> 00:22:14,100
power in Tallahassee and in Washington, DC.

555
00:22:14,100 --> 00:22:16,260
And being able to be very authentic with

556
00:22:16,260 --> 00:22:17,910
donors, I think, does help those

557
00:22:17,910 --> 00:22:19,110
conversations.

558
00:22:19,140 --> 00:22:20,590
And I think we're seeing it on the national

559
00:22:20,590 --> 00:22:22,270
level too. Folks, even just like the

560
00:22:22,270 --> 00:22:24,640
relationship between Vice President Harris

561
00:22:24,640 --> 00:22:27,040
and Doug, the relationship she has with her

562
00:22:27,040 --> 00:22:30,220
stepkids, I think like seeing that kind of

563
00:22:30,250 --> 00:22:33,850
helps us build a full picture of who she is,

564
00:22:33,850 --> 00:22:36,430
not just as a candidate, but as a woman and

565
00:22:36,430 --> 00:22:38,170
a loved one, and someone who is that

566
00:22:38,170 --> 00:22:39,940
fearless. And I think that we're seeing that

567
00:22:39,940 --> 00:22:42,220
in it when it comes to voter and volunteer

568
00:22:42,250 --> 00:22:43,840
mobilization. Of course, the money is

569
00:22:43,840 --> 00:22:45,400
incredible, but I actually think the more

570
00:22:45,400 --> 00:22:47,410
interesting statistics are the numbers of

571
00:22:47,410 --> 00:22:48,610
new volunteers.

572
00:22:48,640 --> 00:22:51,970
We saw 11,000 folks express interest in

573
00:22:51,970 --> 00:22:54,010
volunteering here in the state of Florida

574
00:22:54,040 --> 00:22:57,100
alone since since President Biden withdrew

575
00:22:57,100 --> 00:22:58,480
from the nomination.

576
00:22:58,480 --> 00:23:01,270
So I think that that is really exciting.

577
00:23:01,270 --> 00:23:03,340
I know even just in our own races, we've had

578
00:23:03,340 --> 00:23:05,110
a couple of new volunteers show up in the

579
00:23:05,110 --> 00:23:07,300
last couple of weeks, and the Seminole

580
00:23:07,300 --> 00:23:09,040
County Democratic Party is seeing the same

581
00:23:09,040 --> 00:23:11,050
thing. Our office is like bursting at the

582
00:23:11,050 --> 00:23:13,510
seams when it comes to folks looking to

583
00:23:13,540 --> 00:23:15,520
phone, bank and get involved with the

584
00:23:15,520 --> 00:23:17,920
campaign in some way, and I think that we're

585
00:23:17,920 --> 00:23:20,890
just seeing that continued build of local

586
00:23:20,890 --> 00:23:22,960
power, supported by that kind of national

587
00:23:22,960 --> 00:23:24,280
shift in energy.

588
00:23:24,640 --> 00:23:27,100
Carol Cox:
And what a valuable lesson, Sarah, because

589
00:23:27,100 --> 00:23:29,080
you have the contrast between when you ran

590
00:23:29,080 --> 00:23:31,660
in 2022 versus when you're running now, and

591
00:23:31,660 --> 00:23:33,550
how you felt like you had to be a certain

592
00:23:33,550 --> 00:23:36,730
type of person running for office versus who

593
00:23:36,760 --> 00:23:38,230
you are now? And the difference that has

594
00:23:38,230 --> 00:23:38,920
made?

595
00:23:39,130 --> 00:23:41,170
Sarah Henry:
I think, yeah, it is a real difference.

596
00:23:41,170 --> 00:23:43,300
And I think part of that is that I didn't

597
00:23:43,300 --> 00:23:46,000
see folks who had that experience running

598
00:23:46,000 --> 00:23:48,580
for office. So it was a lot of a lot of

599
00:23:48,580 --> 00:23:51,040
older, retired, wealthy folks, especially in

600
00:23:51,040 --> 00:23:53,530
Florida. Being in the legislature is a full

601
00:23:53,560 --> 00:23:55,960
time job with a part time salary.

602
00:23:55,960 --> 00:23:58,480
And so you end up with folks who have the

603
00:23:58,480 --> 00:24:02,260
financial resources to do that, which is not

604
00:24:02,260 --> 00:24:05,200
usually someone who's 26 years old.

605
00:24:05,230 --> 00:24:07,210
And so I think that is part of it.

606
00:24:07,210 --> 00:24:10,300
But definitely it was a mental shift to say,

607
00:24:10,330 --> 00:24:11,980
okay, yeah, maybe there aren't people who

608
00:24:11,980 --> 00:24:13,420
look like me in the legislature, but that

609
00:24:13,420 --> 00:24:14,800
doesn't mean that there shouldn't be.

610
00:24:14,800 --> 00:24:16,570
That doesn't mean that I need to change it.

611
00:24:16,600 --> 00:24:17,980
It means that the landscape of the

612
00:24:17,980 --> 00:24:19,600
legislature needs to change.

613
00:24:20,380 --> 00:24:21,730
Carol Cox:
Yeah, I love that.

614
00:24:21,730 --> 00:24:25,090
And I also I'll just do a plug now and I'm

615
00:24:25,090 --> 00:24:26,200
going to do a plug again.

616
00:24:26,230 --> 00:24:29,560
Is that how important it is to donate to

617
00:24:29,590 --> 00:24:31,420
women who are running for office?

618
00:24:31,420 --> 00:24:32,860
So for those of you listening.

619
00:24:32,890 --> 00:24:34,150
Donate to Sarah and Jennifer.

620
00:24:34,180 --> 00:24:35,680
You don't have to live in their district to

621
00:24:35,710 --> 00:24:37,330
donate to them. Their links are in the show

622
00:24:37,360 --> 00:24:39,580
notes, so go to their websites and donate to

623
00:24:39,610 --> 00:24:41,440
them. But really find the women who are

624
00:24:41,440 --> 00:24:43,330
running for office in your area, whether

625
00:24:43,330 --> 00:24:45,910
it's Congress, state House and State Senate,

626
00:24:45,910 --> 00:24:48,280
County Commission, school board, city

627
00:24:48,280 --> 00:24:50,710
commission. I can imagine I've helped women

628
00:24:50,710 --> 00:24:54,190
run for office before to just getting a $50

629
00:24:54,190 --> 00:24:57,220
donation or a $100 donation, much less

630
00:24:57,220 --> 00:24:59,560
maxing out. I can only imagine how

631
00:24:59,560 --> 00:25:02,860
validating that feels as someone running for

632
00:25:02,860 --> 00:25:04,900
office, that someone believes in you enough,

633
00:25:04,900 --> 00:25:06,910
especially even a stranger who you've never

634
00:25:06,910 --> 00:25:09,370
even heard of before comes to your website

635
00:25:09,370 --> 00:25:11,620
and donates. So, Jennifer, let me ask you

636
00:25:11,620 --> 00:25:14,640
first about raising money, And then let's go

637
00:25:14,640 --> 00:25:16,740
to this question of authenticity as a woman

638
00:25:16,740 --> 00:25:17,910
running for office.

639
00:25:18,990 --> 00:25:21,840
Jennifer Adams:
Yes. So the money part is interesting.

640
00:25:21,840 --> 00:25:25,110
And it's like you call a bunch of people,

641
00:25:25,110 --> 00:25:28,710
you send out text emails, and I never know

642
00:25:28,710 --> 00:25:30,090
who's going to give and who's not.

643
00:25:30,120 --> 00:25:32,550
That's one thing I have pretty much as a

644
00:25:32,550 --> 00:25:34,980
certainty is I don't know who is going to

645
00:25:34,980 --> 00:25:36,480
give and who is not.

646
00:25:36,480 --> 00:25:40,470
And people surprise me all the time, both

647
00:25:40,500 --> 00:25:42,450
good and bad, honestly.

648
00:25:42,450 --> 00:25:44,820
And people, it's usually the people who I

649
00:25:44,820 --> 00:25:47,190
think that will give that don't and vice

650
00:25:47,190 --> 00:25:50,100
versa. A lot of the times, and it's

651
00:25:50,100 --> 00:25:54,750
interesting to see how women can be very

652
00:25:54,750 --> 00:25:56,040
hard on other women.

653
00:25:56,040 --> 00:25:59,310
They can really scrutinize and be some of

654
00:25:59,310 --> 00:26:01,830
the more back on that, a little bit more

655
00:26:01,860 --> 00:26:05,040
than than I would have thought initially.

656
00:26:05,070 --> 00:26:07,920
It costs money to run.

657
00:26:07,920 --> 00:26:10,170
It costs money to engage with people and to

658
00:26:10,200 --> 00:26:12,270
do it in a way that you will win.

659
00:26:12,270 --> 00:26:15,300
So that's what's so important because nobody

660
00:26:15,300 --> 00:26:17,730
can do this alone and be successful.

661
00:26:17,730 --> 00:26:19,110
It takes a team.

662
00:26:19,110 --> 00:26:22,590
And whether people volunteer their time or

663
00:26:22,590 --> 00:26:26,280
volunteer with a skill set that they have in

664
00:26:26,280 --> 00:26:30,000
kind, their whatever their craft is,

665
00:26:30,000 --> 00:26:33,450
whatever their area of expertise is, money

666
00:26:33,450 --> 00:26:37,140
is another way. But also the social media is

667
00:26:37,140 --> 00:26:41,190
another way that people are are gauging

668
00:26:41,190 --> 00:26:44,310
candidates. So it's an interesting thing

669
00:26:44,400 --> 00:26:47,610
because. So in Congress there's less than 7%

670
00:26:48,090 --> 00:26:50,940
moms with school age children serving.

671
00:26:51,060 --> 00:26:54,600
There's less than 25% women serving in

672
00:26:54,600 --> 00:26:56,130
Congress. Right. And this is the farthest

673
00:26:56,130 --> 00:26:57,330
we've come. Right. If we're going to get

674
00:26:57,330 --> 00:26:59,700
equality, it's I'm going to be long gone.

675
00:26:59,730 --> 00:27:01,380
We're all going to be long gone before that.

676
00:27:01,380 --> 00:27:02,880
That ever happens if we continue at this

677
00:27:02,880 --> 00:27:06,480
rate. Right. But the money part is really

678
00:27:06,480 --> 00:27:10,050
important, and our system as a whole is

679
00:27:10,050 --> 00:27:12,750
really not a very fair system in terms of

680
00:27:12,750 --> 00:27:14,040
running for office, right?

681
00:27:14,070 --> 00:27:15,360
Other countries do it differently.

682
00:27:15,360 --> 00:27:17,340
Everybody gets seed money, they get a

683
00:27:17,340 --> 00:27:19,050
certain amount. There's lots of different

684
00:27:19,050 --> 00:27:20,670
ways that that some of the other countries

685
00:27:20,670 --> 00:27:24,270
do it. Our system is set up like it still is

686
00:27:24,270 --> 00:27:27,480
the same way. It's for typically white men

687
00:27:27,510 --> 00:27:31,140
who whose jobs will help support them to run

688
00:27:31,140 --> 00:27:33,690
and who have the connections to to do that.

689
00:27:33,690 --> 00:27:36,330
I think social media and the internet and

690
00:27:36,330 --> 00:27:38,340
things like that have changed that to a

691
00:27:38,340 --> 00:27:40,440
certain degree. People can get their message

692
00:27:40,440 --> 00:27:43,950
out, but donating to good women candidates

693
00:27:43,950 --> 00:27:46,620
who empower other women is super, super

694
00:27:46,620 --> 00:27:49,470
important, particularly now more than ever

695
00:27:49,470 --> 00:27:52,140
in terms of the rights of women going

696
00:27:52,140 --> 00:27:54,870
backwards. So I think it's super important.

697
00:27:54,870 --> 00:27:56,850
And then on the branding piece, the

698
00:27:56,850 --> 00:28:00,450
authenticity piece of being able to put that

699
00:28:00,450 --> 00:28:02,790
out there, it's everything.

700
00:28:03,000 --> 00:28:06,150
It it is everything, whether it's running

701
00:28:06,150 --> 00:28:09,770
for office or developing a relationship or a

702
00:28:09,770 --> 00:28:12,470
friendship or a client.

703
00:28:12,770 --> 00:28:17,690
If people don't feel a connection, then

704
00:28:17,690 --> 00:28:19,220
they're not going to want to really be

705
00:28:19,220 --> 00:28:20,630
around that person, right?

706
00:28:20,630 --> 00:28:23,630
And so the authenticity, meaning having a

707
00:28:23,630 --> 00:28:26,540
deeper purpose, being okay, talking about

708
00:28:26,540 --> 00:28:28,850
your failures, because that's what makes us

709
00:28:28,850 --> 00:28:31,910
human, right. Having that empathy for others

710
00:28:31,940 --> 00:28:35,480
and being willing to say sorry or I learned

711
00:28:35,480 --> 00:28:37,850
this or that's not okay.

712
00:28:37,880 --> 00:28:40,340
And then also being firm in the beliefs that

713
00:28:40,340 --> 00:28:41,510
people have, right?

714
00:28:41,510 --> 00:28:45,380
Instead of waffling or trying to say yes and

715
00:28:45,380 --> 00:28:47,240
no at the same time or whatever kind of

716
00:28:47,270 --> 00:28:51,290
thing. And so I think people really being

717
00:28:51,290 --> 00:28:55,790
introspective again, I know as a mom and as

718
00:28:55,790 --> 00:28:58,310
somebody who's always has always been

719
00:28:58,310 --> 00:29:00,470
looking out for their my children's best

720
00:29:00,470 --> 00:29:03,380
needs, mine, the majority of the time got

721
00:29:03,380 --> 00:29:04,670
put to the wayside.

722
00:29:04,670 --> 00:29:07,580
And so being able to like take the time to

723
00:29:07,610 --> 00:29:09,050
be like, okay, what?

724
00:29:09,200 --> 00:29:12,260
What is this about? What who am I and have

725
00:29:12,260 --> 00:29:13,880
to reinvent myself?

726
00:29:13,910 --> 00:29:15,470
It's so important.

727
00:29:15,470 --> 00:29:17,480
And women don't do it enough.

728
00:29:17,570 --> 00:29:19,490
And and it's okay.

729
00:29:19,520 --> 00:29:24,020
And within that authenticity to talk about

730
00:29:24,200 --> 00:29:26,630
what it's like to be a woman doing these

731
00:29:26,630 --> 00:29:28,580
things, that's one thing that really bothers

732
00:29:28,580 --> 00:29:30,980
me is when people are like, no, don't talk

733
00:29:30,980 --> 00:29:33,500
about that being a woman, or you need to

734
00:29:33,530 --> 00:29:34,640
include everybody.

735
00:29:34,640 --> 00:29:36,260
And I'm like, I'm not everybody.

736
00:29:36,320 --> 00:29:39,770
So. So I think that authentic piece and

737
00:29:39,770 --> 00:29:42,770
pushing back in a way that makes people

738
00:29:42,800 --> 00:29:45,290
maybe go like shift in a little bit in that

739
00:29:45,290 --> 00:29:48,170
mentality. But at the same time, it's about

740
00:29:48,170 --> 00:29:49,730
finding that common ground.

741
00:29:49,910 --> 00:29:52,310
Um, and showing things from other people's

742
00:29:52,310 --> 00:29:54,440
perspectives, I think is very important.

743
00:29:54,440 --> 00:29:57,560
And being able to connect and find that

744
00:29:57,560 --> 00:30:00,980
common ground is super important within a

745
00:30:00,980 --> 00:30:03,050
campaign. It's super important for women to

746
00:30:03,050 --> 00:30:06,470
do. And I think it's probably one of the

747
00:30:06,470 --> 00:30:09,410
most critical components to a successful

748
00:30:09,410 --> 00:30:10,370
candidacy.

749
00:30:10,760 --> 00:30:12,620
Carol Cox:
Yeah. So Jennifer, thank you for all that.

750
00:30:12,620 --> 00:30:14,750
Several nuggets that I'm taking away from

751
00:30:14,750 --> 00:30:16,760
what you just explained is first, I did an

752
00:30:16,760 --> 00:30:18,950
episode a couple of months ago on impromptu

753
00:30:18,980 --> 00:30:21,890
speaking, and I know that so many of us are

754
00:30:21,890 --> 00:30:23,930
scared to death of thinking about not having

755
00:30:23,930 --> 00:30:25,820
everything prepared or written out, so I'll

756
00:30:25,820 --> 00:30:27,410
include a link to that in the show notes.

757
00:30:27,410 --> 00:30:28,520
But one of the things that I explained in

758
00:30:28,520 --> 00:30:30,650
that episode was that when you're really

759
00:30:30,650 --> 00:30:33,950
clear on your vision and your values, when

760
00:30:33,950 --> 00:30:36,200
you know what those are and you know who you

761
00:30:36,200 --> 00:30:38,180
are and what matters to you, and by

762
00:30:38,180 --> 00:30:41,270
extension, what may matter to your audience,

763
00:30:41,270 --> 00:30:43,100
you can do impromptu speaking.

764
00:30:43,100 --> 00:30:45,710
Now, is it going to be as eloquent as

765
00:30:45,710 --> 00:30:48,470
writing it down with those flowery phrases

766
00:30:48,470 --> 00:30:50,540
that you want? No, your audience doesn't

767
00:30:50,540 --> 00:30:52,730
care about that. They just want to hear

768
00:30:52,730 --> 00:30:55,490
something real and authentic and relatable

769
00:30:55,490 --> 00:30:56,990
from you. So I love that you said about

770
00:30:56,990 --> 00:30:58,580
knowing your why, like knowing that.

771
00:30:58,580 --> 00:31:00,650
So understanding your vision and your values

772
00:31:00,650 --> 00:31:01,880
and your mission and then sharing that with

773
00:31:01,880 --> 00:31:03,080
your audience, I think is key.

774
00:31:03,080 --> 00:31:05,570
And you, clearly you and Sarah and Jennifer

775
00:31:05,600 --> 00:31:07,880
have that. The second thing that you

776
00:31:07,880 --> 00:31:10,490
mentioned about authenticity is about

777
00:31:10,490 --> 00:31:11,720
building trust with others.

778
00:31:11,720 --> 00:31:13,820
And I feel like we can as humans, we're very

779
00:31:13,820 --> 00:31:16,280
good at having that kind of like we can

780
00:31:16,280 --> 00:31:19,040
sense incongruence with someone pretty much

781
00:31:19,070 --> 00:31:21,260
off the bat when we're having a conversation

782
00:31:21,260 --> 00:31:23,660
with them. So I think that's really key as

783
00:31:23,660 --> 00:31:26,330
well. And then the other thing is going back

784
00:31:26,330 --> 00:31:29,270
to women donating to women candidates.

785
00:31:29,270 --> 00:31:32,810
My belief is that as women, we don't have the

786
00:31:32,810 --> 00:31:36,560
generational memory of our mothers, and the

787
00:31:36,560 --> 00:31:39,560
women are in our lives growing up donating

788
00:31:39,590 --> 00:31:42,590
to candidates, period, much less donating to

789
00:31:42,620 --> 00:31:45,410
women. Whereas I feel like so many men in

790
00:31:45,410 --> 00:31:47,840
their business circles, like they were used

791
00:31:47,840 --> 00:31:49,970
to supporting each other, helping each other

792
00:31:50,000 --> 00:31:52,250
out, donating to each other, running for

793
00:31:52,250 --> 00:31:54,050
office. And of course, not as many women ran

794
00:31:54,080 --> 00:31:55,850
when my parents were growing up, much less

795
00:31:55,850 --> 00:31:57,770
my grandparents. So I am.

796
00:31:57,770 --> 00:32:00,890
So I'm optimistic that as more women like

797
00:32:00,890 --> 00:32:02,930
you run for office, and we see more women

798
00:32:02,930 --> 00:32:05,030
donating to office and donating publicly and

799
00:32:05,030 --> 00:32:06,890
supporting women publicly that we're like,

800
00:32:06,920 --> 00:32:09,410
we're helping future generations build that

801
00:32:09,410 --> 00:32:11,270
muscle memory and it will get better.

802
00:32:11,300 --> 00:32:13,670
That's my hope. Yeah.

803
00:32:14,360 --> 00:32:16,610
All right. So that's my plug again for all

804
00:32:16,640 --> 00:32:18,110
of you listening to donate.

805
00:32:18,140 --> 00:32:20,030
Go find some women candidates to donate to.

806
00:32:20,060 --> 00:32:23,180
Emily's list is a national organization that

807
00:32:23,180 --> 00:32:26,000
supports pro-choice women who are running

808
00:32:26,000 --> 00:32:27,650
for office. I know they don't support

809
00:32:27,650 --> 00:32:29,960
federal candidates like Jennifer, but they

810
00:32:29,960 --> 00:32:32,930
do support state and local candidates like

811
00:32:32,930 --> 00:32:34,820
Sarah. So go to Emily's list.

812
00:32:34,820 --> 00:32:35,900
I'll include a link to that in the show

813
00:32:35,930 --> 00:32:37,190
notes as well, because that can help you

814
00:32:37,190 --> 00:32:38,960
define some candidates besides Sarah and

815
00:32:38,960 --> 00:32:40,430
Jennifer, of course, to donate to.

816
00:32:40,460 --> 00:32:43,640
All right. So Sarah, you are on the ballot

817
00:32:43,640 --> 00:32:47,000
this November with your with the person who

818
00:32:47,000 --> 00:32:49,310
currently is the incumbent who is in the

819
00:32:49,310 --> 00:32:51,920
seat. What parting words do you have for

820
00:32:51,920 --> 00:32:53,660
those who are listening here?

821
00:32:53,660 --> 00:32:56,150
How can we most help you besides donating?

822
00:32:56,780 --> 00:32:59,630
Sarah Henry:
Yeah, of course, that's financial support is

823
00:32:59,660 --> 00:33:01,880
huge. You would never believe how much it

824
00:33:01,880 --> 00:33:05,120
costs to keep every volunteer in water and

825
00:33:05,120 --> 00:33:07,730
campaign T-shirts until you have to do it.

826
00:33:07,730 --> 00:33:09,290
So. So that's key.

827
00:33:09,290 --> 00:33:11,840
But I also think it's really about building

828
00:33:11,840 --> 00:33:13,790
a culture that empowers women to run for

829
00:33:13,790 --> 00:33:16,490
office. Women have to be asked seven times

830
00:33:16,490 --> 00:33:20,450
to run, and we know that men not often even

831
00:33:20,450 --> 00:33:22,610
need to be asked. They just believe that

832
00:33:22,610 --> 00:33:23,960
folks need their opinions.

833
00:33:23,960 --> 00:33:26,030
And really, what our communities need is

834
00:33:26,030 --> 00:33:28,700
members and legislators at every level, from

835
00:33:28,700 --> 00:33:30,980
county commission to even your city

836
00:33:31,010 --> 00:33:34,910
comptroller or clerk of the courts, all the

837
00:33:34,910 --> 00:33:37,520
way up to federal level in Congress and the

838
00:33:37,520 --> 00:33:39,650
Senate, who understand what their

839
00:33:39,650 --> 00:33:40,910
community's needs are.

840
00:33:40,910 --> 00:33:43,160
And I think in many cases, the best people

841
00:33:43,160 --> 00:33:45,560
who do are the women leaders among us.

842
00:33:45,560 --> 00:33:48,170
So running for office is great.

843
00:33:48,170 --> 00:33:51,110
But also, you know, volunteering in any

844
00:33:51,110 --> 00:33:52,760
capacity you can, I think is really

845
00:33:52,760 --> 00:33:54,890
critical. Jennifer made a great point about

846
00:33:54,890 --> 00:33:57,710
giving kind of what you have and where, you

847
00:33:57,710 --> 00:33:59,980
know, giving from where you are and taking

848
00:33:59,980 --> 00:34:02,140
advantage of those skills.

849
00:34:02,170 --> 00:34:04,270
First of all, we always need more folks to

850
00:34:04,300 --> 00:34:06,940
knock on doors. Everybody always needs more

851
00:34:06,940 --> 00:34:08,200
folks to knock on doors.

852
00:34:08,230 --> 00:34:10,810
It is the most compelling way to bring a

853
00:34:10,810 --> 00:34:12,100
voter to the polls.

854
00:34:12,100 --> 00:34:14,140
And so finding a candidate that you believe

855
00:34:14,140 --> 00:34:16,750
in and asking how you can join their mission

856
00:34:16,750 --> 00:34:19,840
and really tap into that, why I think is

857
00:34:19,840 --> 00:34:22,090
such a great way to engage, not just with my

858
00:34:22,090 --> 00:34:23,410
campaign, but with so many others.

859
00:34:23,410 --> 00:34:25,270
We have folks who have volunteered their

860
00:34:25,270 --> 00:34:27,700
time to knock on doors, but also folks who

861
00:34:27,730 --> 00:34:29,710
have volunteered their skills as graphic

862
00:34:29,710 --> 00:34:33,100
designers or as event hosts who have a

863
00:34:33,100 --> 00:34:35,590
connection to an events, down to folks who

864
00:34:35,620 --> 00:34:37,540
are saying, I can't do much for the

865
00:34:37,540 --> 00:34:39,100
campaign, but I know you're really busy.

866
00:34:39,130 --> 00:34:41,140
Can I meal prep some lasagna for you to keep

867
00:34:41,140 --> 00:34:44,500
in your freezer? There's so many needs on a

868
00:34:44,500 --> 00:34:47,170
campaign that no matter what your skills

869
00:34:47,170 --> 00:34:50,470
are, you will be able to engage with a

870
00:34:50,470 --> 00:34:53,320
female candidate in your area who is really

871
00:34:53,320 --> 00:34:54,910
working to bring that change.

872
00:34:54,940 --> 00:34:56,550
Other than that, the most important thing

873
00:34:56,580 --> 00:34:57,870
folks can do is vote.

874
00:34:57,900 --> 00:35:01,230
Not just in November, but in all of their

875
00:35:01,230 --> 00:35:03,240
elections. I know Jennifer is going to speak

876
00:35:03,240 --> 00:35:05,640
to the importance of primary elections, but

877
00:35:05,640 --> 00:35:08,490
a lot of times city races are decided in

878
00:35:08,520 --> 00:35:09,870
that kind of primary time.

879
00:35:09,870 --> 00:35:12,240
It is the general election for your school

880
00:35:12,240 --> 00:35:14,850
board or your city council, and sometimes

881
00:35:14,850 --> 00:35:16,170
it's not even in the fall.

882
00:35:16,200 --> 00:35:18,210
A lot of folks have elections in March or

883
00:35:18,210 --> 00:35:19,560
April or January.

884
00:35:19,560 --> 00:35:22,290
And so plugging in to when every election is

885
00:35:22,290 --> 00:35:24,090
happening in your community and making sure

886
00:35:24,090 --> 00:35:26,460
that you vote up and down the entire ballot.

887
00:35:26,490 --> 00:35:28,980
A lot of times those local races are decided

888
00:35:28,980 --> 00:35:30,660
by just a couple of votes.

889
00:35:30,690 --> 00:35:32,430
You and your friends and your neighborhood,

890
00:35:32,430 --> 00:35:34,410
or your moms group, or your walking club or

891
00:35:34,410 --> 00:35:36,390
your book club could really decide an

892
00:35:36,390 --> 00:35:39,060
election. And so just being plugged in and

893
00:35:39,060 --> 00:35:40,800
making sure that you're engaged on every

894
00:35:40,800 --> 00:35:43,200
election is really how we continue to build

895
00:35:43,200 --> 00:35:45,810
power for women in all of these spaces.

896
00:35:45,900 --> 00:35:47,640
Carol Cox:
So well said Sarah.

897
00:35:47,640 --> 00:35:51,210
And for and check also your local elections

898
00:35:51,210 --> 00:35:53,910
office to see what is available for either

899
00:35:53,940 --> 00:35:56,340
vote by mail, as well as early voting here

900
00:35:56,340 --> 00:35:58,830
in Florida. We are very fortunate you can

901
00:35:58,830 --> 00:36:00,270
request a vote by mail ballot.

902
00:36:00,270 --> 00:36:02,220
There is no you don't have to supply a

903
00:36:02,220 --> 00:36:03,900
reason like you used to have in the past.

904
00:36:03,900 --> 00:36:05,100
I always do that.

905
00:36:05,100 --> 00:36:06,960
I actually have my ballots over here on the

906
00:36:06,960 --> 00:36:09,420
desk for the August primary, because it just

907
00:36:09,420 --> 00:36:11,160
makes it easy. I can take my time.

908
00:36:11,160 --> 00:36:13,620
I can do research on the amendments or on

909
00:36:13,620 --> 00:36:15,120
the candidates and the judges, and I can

910
00:36:15,120 --> 00:36:17,340
fill it all out. And then once in a while,

911
00:36:17,370 --> 00:36:19,350
I'll even take it and go to the polls and

912
00:36:19,350 --> 00:36:21,330
actually turn in the ballot, the absentee

913
00:36:21,360 --> 00:36:23,130
ballot, and then actually vote in the booth

914
00:36:23,160 --> 00:36:25,110
when I feel like it. But so do that.

915
00:36:25,110 --> 00:36:28,290
Also early voting, a lot of states now also

916
00:36:28,290 --> 00:36:30,780
have opportunities for you to vote in the

917
00:36:30,780 --> 00:36:32,580
days leading up to Election Day.

918
00:36:32,580 --> 00:36:34,680
So I know sometimes Election day you're

919
00:36:34,680 --> 00:36:36,660
working, you have childcare, you have, well,

920
00:36:36,690 --> 00:36:39,060
intentions to go and vote and then something

921
00:36:39,060 --> 00:36:40,500
happens. So if you have an early voting

922
00:36:40,500 --> 00:36:42,780
opportunity in your area, definitely go and

923
00:36:42,780 --> 00:36:45,120
check that out. All right Jennifer, you are

924
00:36:45,120 --> 00:36:48,030
on the primary ballot, which in Florida is

925
00:36:48,030 --> 00:36:50,040
on August 20th.

926
00:36:50,040 --> 00:36:52,750
And so tell us a little bit about what it's

927
00:36:52,750 --> 00:36:54,430
like to run in a primary, because I know you

928
00:36:54,460 --> 00:36:57,190
have to focus both on the primary, but also

929
00:36:57,190 --> 00:36:59,710
on the general election at the same time.

930
00:37:00,760 --> 00:37:04,180
Jennifer Adams:
Yeah. As somebody who has done a lot of work

931
00:37:04,180 --> 00:37:06,970
in somebody who's like the only person who

932
00:37:06,970 --> 00:37:08,920
is from here and who lives in the district

933
00:37:08,950 --> 00:37:12,760
who's running, it's been that's been a plus

934
00:37:12,760 --> 00:37:14,440
in terms of people.

935
00:37:14,440 --> 00:37:16,540
If they don't know me, they can look and see

936
00:37:16,540 --> 00:37:20,320
the other advisory boards or other spaces

937
00:37:20,320 --> 00:37:23,770
that I have already given back in, and I'm

938
00:37:23,770 --> 00:37:26,890
able to be somebody who's been in a lot of

939
00:37:26,890 --> 00:37:30,220
spaces and has built relationships with

940
00:37:30,220 --> 00:37:32,860
different organizations, with different

941
00:37:32,860 --> 00:37:35,500
elected officials and, and have worked

942
00:37:35,500 --> 00:37:36,520
through the process. Right.

943
00:37:36,550 --> 00:37:38,380
I've led statewide advocacy and things like

944
00:37:38,380 --> 00:37:41,140
that, and you have to engage with all of the

945
00:37:41,140 --> 00:37:43,840
voters. But if you've already shown to be

946
00:37:43,840 --> 00:37:45,730
competent and to already have been able to

947
00:37:45,730 --> 00:37:47,110
accomplish a lot of the things that you

948
00:37:47,110 --> 00:37:49,270
would as an elected official without having

949
00:37:49,270 --> 00:37:51,540
been an elected official, That's obviously a

950
00:37:51,540 --> 00:37:52,620
bonus and a plus as well.

951
00:37:52,620 --> 00:37:54,720
And and I think being able to find

952
00:37:54,750 --> 00:37:56,610
candidates who are especially in this

953
00:37:56,610 --> 00:37:58,890
district because it's like a third in terms

954
00:37:58,890 --> 00:38:01,410
of voter registration, to be able to find

955
00:38:01,440 --> 00:38:04,320
somebody who is able to connect with and

956
00:38:04,320 --> 00:38:06,780
speak with a lot of those different groups

957
00:38:06,780 --> 00:38:09,120
is really important to be able to win.

958
00:38:09,120 --> 00:38:12,300
And we've been messaging a lot of this as a

959
00:38:12,300 --> 00:38:14,250
campaign for the general.

960
00:38:14,280 --> 00:38:16,530
Right, in the sense that talking to all of

961
00:38:16,530 --> 00:38:19,350
the voters, because that's what this

962
00:38:19,350 --> 00:38:21,540
district has been lacking with the current

963
00:38:21,540 --> 00:38:22,740
representative. Right.

964
00:38:22,740 --> 00:38:26,100
And so people are tired of extremism on both

965
00:38:26,100 --> 00:38:27,210
sides in this district.

966
00:38:27,210 --> 00:38:29,850
And I think in the country, and I think it's

967
00:38:29,850 --> 00:38:33,150
a breath of fresh air to find somebody who

968
00:38:33,180 --> 00:38:36,300
has been able to help put together a

969
00:38:36,300 --> 00:38:39,780
legislation that does get support and does

970
00:38:39,780 --> 00:38:43,830
pass, and is able to navigate those

971
00:38:43,830 --> 00:38:47,550
different lanes and provide common sense

972
00:38:47,550 --> 00:38:49,910
solutions and be able to communicate those

973
00:38:49,910 --> 00:38:52,550
because childcare and caregiving is a big

974
00:38:52,550 --> 00:38:55,610
thing for me, and it's something that in our

975
00:38:55,610 --> 00:38:57,830
country, we're like the only developed

976
00:38:57,830 --> 00:39:01,370
nation that doesn't have a federal

977
00:39:01,370 --> 00:39:04,220
infrastructure to support small businesses,

978
00:39:04,220 --> 00:39:06,620
to support working families, to support the

979
00:39:06,620 --> 00:39:09,740
elderly population, which is going to double

980
00:39:09,770 --> 00:39:12,410
here right in the next 20 to 30 years.

981
00:39:12,440 --> 00:39:16,370
And so being able to be thinking large down

982
00:39:16,370 --> 00:39:19,160
the road, as well as short term to something

983
00:39:19,160 --> 00:39:21,680
that we should have, there is no excuse for

984
00:39:21,680 --> 00:39:24,650
us to not. But having looked at who the

985
00:39:24,650 --> 00:39:26,390
people are that are in office, I'm like, you

986
00:39:26,390 --> 00:39:28,010
know what? It's going to be easier for me to

987
00:39:28,040 --> 00:39:29,660
run for Congress than it is to get a bill

988
00:39:29,690 --> 00:39:32,150
passed. So that's like where I'm at in this.

989
00:39:32,150 --> 00:39:34,070
And yeah, we have a primary election.

990
00:39:34,070 --> 00:39:36,470
And a lot of times the way that that, that a

991
00:39:36,470 --> 00:39:39,740
lot of these parties work, it's archaic in

992
00:39:39,740 --> 00:39:42,140
the sense that, okay, there's a primary, we

993
00:39:42,140 --> 00:39:44,570
stay out of it and wait Florida we have such

994
00:39:44,600 --> 00:39:46,520
a late primary, we only have a couple of

995
00:39:46,520 --> 00:39:48,500
months between the primary and the general.

996
00:39:48,500 --> 00:39:51,470
So it's very difficult to get to gain and

997
00:39:51,470 --> 00:39:53,570
keep up momentum in such a short period of

998
00:39:53,570 --> 00:39:56,540
time. And so that's why there have been

999
00:39:56,570 --> 00:39:58,400
things like ghost candidates in the past in

1000
00:39:58,400 --> 00:40:00,620
Florida and these other races.

1001
00:40:00,620 --> 00:40:02,750
Does it matter if it's a federal or state or

1002
00:40:02,750 --> 00:40:04,850
local? More so on the state and federal

1003
00:40:04,850 --> 00:40:06,890
sides, because they are usually more of the

1004
00:40:06,890 --> 00:40:08,120
party races.

1005
00:40:08,120 --> 00:40:10,730
But but I think it's really important for

1006
00:40:10,730 --> 00:40:15,140
people to engage as early as they can to get

1007
00:40:15,140 --> 00:40:17,660
the word out as early as they can, and to be

1008
00:40:17,690 --> 00:40:20,150
able to gain and continue to, to pick up

1009
00:40:20,180 --> 00:40:21,710
the, the momentum.

1010
00:40:21,710 --> 00:40:25,340
And, and it's nice that more women are doing

1011
00:40:25,340 --> 00:40:27,620
that and coming together and supporting one

1012
00:40:27,620 --> 00:40:31,280
another. And we have some amazing female

1013
00:40:31,280 --> 00:40:34,190
candidates right now who are like, so sick

1014
00:40:34,190 --> 00:40:38,270
and tired of just the draconian laws that

1015
00:40:38,270 --> 00:40:40,550
have been passed and are not helping our

1016
00:40:40,550 --> 00:40:44,090
communities. And like, I'm a mom on a

1017
00:40:44,090 --> 00:40:47,390
mission, like I'm like, I am so fed up with

1018
00:40:47,390 --> 00:40:49,520
these things that are really the majority of

1019
00:40:49,520 --> 00:40:52,310
our poverty. The biggest sector are single

1020
00:40:52,310 --> 00:40:53,390
moms and kids.

1021
00:40:53,390 --> 00:40:55,970
We have like almost 50% of the children in

1022
00:40:55,970 --> 00:40:57,740
America live in poverty.

1023
00:40:57,740 --> 00:40:59,240
That is so unacceptable.

1024
00:40:59,240 --> 00:41:00,800
That's our future generation.

1025
00:41:00,800 --> 00:41:03,830
And it just really ticks me off because

1026
00:41:03,830 --> 00:41:05,360
that's what we should all be about, right?

1027
00:41:05,390 --> 00:41:06,860
That's what makes us stronger.

1028
00:41:06,860 --> 00:41:09,410
That's what makes us have a brighter future.

1029
00:41:09,410 --> 00:41:11,390
And so we have to get like these

1030
00:41:11,390 --> 00:41:14,210
self-serving, performative politicians out.

1031
00:41:14,210 --> 00:41:17,000
And so I'll get off my soapbox now, but I am

1032
00:41:17,000 --> 00:41:20,180
like, so fired up about this aspect of it

1033
00:41:20,180 --> 00:41:22,340
that this is why I stepped up to run,

1034
00:41:22,340 --> 00:41:24,710
because it's because of my kids that I

1035
00:41:24,710 --> 00:41:26,570
stepped up to run. It's not because of my

1036
00:41:26,570 --> 00:41:28,040
kids that I don't run.

1037
00:41:28,820 --> 00:41:30,140
Carol Cox:
All right, Jennifer, preach it.

1038
00:41:30,170 --> 00:41:32,210
Get on your soapbox. I tell clients all the

1039
00:41:32,210 --> 00:41:33,770
time when I'm asking them questions, I'm

1040
00:41:33,770 --> 00:41:35,510
like, what gets you fired up?

1041
00:41:35,510 --> 00:41:37,790
What do you want to shout from your soapbox?

1042
00:41:37,790 --> 00:41:40,070
And so clearly, you know what that is

1043
00:41:40,070 --> 00:41:41,300
Jennifer and I love it.

1044
00:41:41,300 --> 00:41:42,770
And I couldn't agree with you more.

1045
00:41:42,770 --> 00:41:44,140
So for those of you listening, go to

1046
00:41:44,170 --> 00:41:46,720
Jennifer Adams for congress.com.

1047
00:41:46,750 --> 00:41:50,170
Also go to Sarah for FL as in Florida, Sarah

1048
00:41:50,170 --> 00:41:53,350
for FL. Com to find out more about Jennifer

1049
00:41:53,350 --> 00:41:56,020
and Sarah and to donate to their campaigns.

1050
00:41:56,020 --> 00:41:57,730
If you would like to work with us here at

1051
00:41:57,730 --> 00:41:59,320
Speaking Your Brand, we have our online

1052
00:41:59,320 --> 00:42:01,330
program called the Thought Leader Academy.

1053
00:42:01,360 --> 00:42:03,040
You can get all the details about that at

1054
00:42:03,040 --> 00:42:05,350
speaking your brand.com/academy.

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00:42:05,380 --> 00:42:08,800
We also have a one day in-person workshop

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00:42:08,800 --> 00:42:11,140
that we're holding here in Orlando, Florida,

1057
00:42:11,170 --> 00:42:13,780
coming up on October 10th, where we're going

1058
00:42:13,810 --> 00:42:16,300
to help you with your storytelling for your

1059
00:42:16,300 --> 00:42:19,570
presentations and your delivery on our

1060
00:42:19,570 --> 00:42:20,980
practice stage. It's going to be a lot of

1061
00:42:20,980 --> 00:42:23,080
fun. You can get all of those details as

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00:42:23,080 --> 00:42:26,320
speaking your brand.com/workshop.

1063
00:42:26,320 --> 00:42:28,330
Thank you Sarah and Jennifer, so much for

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00:42:28,330 --> 00:42:29,470
coming on the podcast.

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00:42:29,470 --> 00:42:31,300
It was such a pleasure to talk to you.

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00:42:31,660 --> 00:42:33,580
Jennifer Adams:
Thanks so much. Appreciate it.

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00:42:34,120 --> 00:42:35,260
Carol Cox:
Until next time.

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Thanks for listening.