S01E08 - Inside Marketing Design at WEconnect (with Marina Snyder)

Hear about the many different hats Marina Snyder wears at digital health management company WEconnect and how she handles marketing to two separate main audiences.

Show Notes

Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences.

If you’re struggling with substance use disorder or mental health, visit weconnectrecovery.com. And to find our more about Marina head to marinasnyder.com

Watch the video and find more episodes at insidemarketingdesign.co

TIMESTAMPS

0:00 - Introduction

2:10 - The WEconnect team structure

7:20 - Marketing design focusses

9:00 - Dealing with two different target audiences

11:45 - Metrics of success

14:30 - How a project starts

16:20 - Design process & tools

20:00 - Challenges

21:30 - Usability testing for marketing materials

27:00 - Career growth

30:10 - Why in-house marketing design?

32:25 - wrap up

What is Inside Marketing Design?

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.