In the latest episode of SBC Leaders, Andrew McCarron, Managing Director at SBC, is joined by Sam Brown, CEO at Rootz, to discuss Sam's new role as CEO, taking over from the firm's Founder, Lasse Rantala and how the company approached two different market entries in Ontario and Germany.
The duo also discussed how Rootz is recruiting to match its growth, the addition of David Hasselhoff, aka "The Hoff", as a Brand Ambassador and a look into how Sam unwinds and relax away from his day-to-day responsibility.
What is SBC Leaders - The people behind betting and gaming's biggest brands?
SBC Leaders Podcast is a series of interviews with CEOs and decision makers at some of the betting and gaming industry's biggest, best and most innovative companies. SBC's Kelly Kehn is the host who asks the questions.