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The future of media in the Middle East is being shaped right now and the leaders who win are the ones who can master nuance, tech and commercial pressure all at once.
In this episode, Ryan Restell, Chief Commercial Officer at Yango Group and a seasoned media and tech executive, breaks down the transformation happening inside the region’s streaming ecosystem. From his pivot out of finance to leading commercial strategy across high-growth media platforms, Ryan shares what most don’t see, the pricing sensitivities, AI-driven user experience plays, and partnership models that actually work in the Middle East.
This is a no-fluff conversation for operators, revenue leaders and media innovators navigating complexity in high-velocity markets.
In this episode:
● The commercial pivot from finance to front-line growth leadership
● How to build go-to-market strategies that reflect regional payment behavior and price psychology
● Why streaming success in the Middle East depends on cultural context
● What AI is really doing behind the scenes to drive user retention
● The leadership mindset that separates calm executors from reactive chaos
● Strategic partnerships and what makes them work long-term
● Why digital transformation isn’t about speed, it’s about sequencing and buy-in
● What streaming and subscription brands must get right to stay competitive
● The power of perspective and learning in fast-changing industries
● How to build go-to-market strategies that reflect regional payment behavior and price psychology
● Why streaming success in the Middle East depends on cultural context
● What AI is really doing behind the scenes to drive user retention
● The leadership mindset that separates calm executors from reactive chaos
● Strategic partnerships and what makes them work long-term
● Why digital transformation isn’t about speed, it’s about sequencing and buy-in
● What streaming and subscription brands must get right to stay competitive
● The power of perspective and learning in fast-changing industries
If you’re in media, tech or commercial leadership in the region or building something where customer experience and innovation intersect, this episode with Ryan Restell is pure signal.
Follow Ryan Restell.
Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode!
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Hosts:
Haydar - LinkedIn
Ivy - LinkedIn
Creators and Guests
Host
Haydar Al-Saad
Haydar Al-Saad is the founder and CEO of RevSetter, the Customer Success & Revenue platform that turns CS into the new revenue engine. With almost two decades of experience in building and leading customer-centric teams & organizations, I have a passion for helping companies and teams unlock the potential of every customer in order to improve retention, accelerate expansion, and fuel revenue growth.
What is The Success Revenue Podcast?
The Success Revenue Podcast is the only podcast in the Middle East that brings you leaders in Customer Success, Account Management, Sales and GTM to share ideas, perspectives, and valuable learnings on how to successfully drive revenue, delight customers and take it to the next level.