Paris Talks Marketing

In today's episode, I interviewed John Golden, Chief Strategy & Marketing Officer at Pipeliner CRM. Pipeliner CRM is a sales enablement platform that focuses on pipeline management, sales process, and analytics for sales management and salespeople.

During our talk, John shares how Pipeliner CRM has gained significant growth over the past couple of months due to their laser focus on developing their product so that their customers can succeed and scale with it.

Want to learn more about building a SaaS product with your customers in mind?

Here are the highlights from the episode:

•How Pipeliner CRM strategically focused on developing its product and moved upmarket.
•John shares tips on how salespeople can improve their demo process with prospects.
•What is spin selling? How can you use this questioning framework to bring value to your interactions with prospects?
•How to create a content strategy focusing on high-quality and educational content for your audience.

Tune in and enjoy!

Show Notes

In today's episode, I interviewed John Golden, Chief Strategy & Marketing Officer at Pipeliner CRM. Pipeliner CRM is a sales enablement platform that focuses on pipeline management, sales process, and analytics for sales management and salespeople. During our talk, John shares how Pipeliner CRM has gained significant growth over the past couple of months due to their laser focus on developing their product so that their customers can succeed and scale with it. Want to learn more about building a SaaS product with your customers in mind? Here are the highlights from the episode: •How Pipeliner CRM strategically focused on developing its product and moved upmarket. •John shares tips on how salespeople can improve their demo process with prospects. •What is spin selling? How can you use this questioning framework to bring value to your interactions with prospects? •How to create a content strategy focusing on high-quality and educational content for your audience. Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!