Paris Talks Marketing

In today's episode, I interviewed John Golden, Chief Strategy & Marketing Officer at Pipeliner CRM. Pipeliner CRM is a sales enablement platform that focuses on pipeline management, sales process, and analytics for sales management and salespeople.

During our talk, John shares how Pipeliner CRM has gained significant growth over the past couple of months due to their laser focus on developing their product so that their customers can succeed and scale with it.

Want to learn more about building a SaaS product with your customers in mind?

Here are the highlights from the episode:

•How Pipeliner CRM strategically focused on developing its product and moved upmarket.
•John shares tips on how salespeople can improve their demo process with prospects.
•What is spin selling? How can you use this questioning framework to bring value to your interactions with prospects?
•How to create a content strategy focusing on high-quality and educational content for your audience.

Tune in and enjoy!

Show Notes

In today's episode, I interviewed John Golden, Chief Strategy & Marketing Officer at Pipeliner CRM. Pipeliner CRM is a sales enablement platform that focuses on pipeline management, sales process, and analytics for sales management and salespeople. During our talk, John shares how Pipeliner CRM has gained significant growth over the past couple of months due to their laser focus on developing their product so that their customers can succeed and scale with it. Want to learn more about building a SaaS product with your customers in mind? Here are the highlights from the episode: •How Pipeliner CRM strategically focused on developing its product and moved upmarket. •John shares tips on how salespeople can improve their demo process with prospects. •What is spin selling? How can you use this questioning framework to bring value to your interactions with prospects? •How to create a content strategy focusing on high-quality and educational content for your audience. Tune in and enjoy!

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.