Women in Product Marketing

Questions covered in this episode:

01:14 Opening Question: Can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?
06:57 What is your role like as a Head of Product Marketing at Coda?
13:21 How do you achieve work/life balance?
26:41 How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)?
27:44 What are the top three KPIs for Product Marketing and how do you track/measure them?
30:16 Are you using OKRs to align your team’s efforts to the company goals?
32:48 What do you know now that you wish you knew then?

Want more insights from Beth? Check out her Sharebird Profile.
Looking to connect? You can find Beth here on LinkedIn.

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.