In this episode, we’re debunking MQL and SQL goals and why marketing teams focus on revenue.
My guest Amber Kemmis is the COO at Instrumental Group, a digital marketing and sales innovation agency. Amber is an inbound growth marketing leader with a passion for people, processes, psychology, and driving revenue growth.
She’s here to share her marketing expertise, including:
- Why clients shouldn’t focus on SQL
- How consumer behavior is changing
- Why you need to start benchmarking better
- How to identify high-quality leads
- The difference between a goal and a KPI
- Sales & marketing alignment
- And more