The Healthcare Leaders Podcast

In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers. Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on: The regulatory landscape and the roles of the MHRA, PAGB, ABPI, and ASA in overseeing advertising practices The grey areas in current guidance and how they may be confusing for some online companies The potential risks to patient safety when consultations become more like e-commerce transactions The impact of these practices on consumer healthcare companies and the future of prescription-to-OTC switches James also discusses the importance of striking a balance between improving access to healthcare and maintaining compliant and safe practices, and offers advice for pharmacies and pharmacists navigating this complex landscape. Whether you're a healthcare professional, marketer, or simply interested in the future of online healthcare, this episode is a must-listen. 🩺💻🧐   https://www.medicodigital.co.uk/

Show Notes

In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers.

Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on:

  • The regulatory landscape and the roles of the MHRA, PAGB, ABPI, and ASA in overseeing advertising practices
  • The grey areas in current guidance and how they may be confusing for some online companies
  • The potential risks to patient safety when consultations become more like e-commerce transactions
  • The impact of these practices on consumer healthcare companies and the future of prescription-to-OTC switches
  • James also discusses the importance of striking a balance between improving access to healthcare and maintaining compliant and safe practices, and offers advice for pharmacies and pharmacists navigating this complex landscape.

Whether you're a healthcare professional, marketer, or simply interested in the future of online healthcare, this episode is a must-listen. 🩺💻🧐

 

https://www.medicodigital.co.uk/

What is The Healthcare Leaders Podcast?

The Healthcare Leaders Podcast by Medico Digital is a fun, straight-talking look at the world of healthcare and pharma marketing - the good, the bad and the ugly!

With interviews from industry experts on everything from creativity to compliance, The Healthcare Leaders Podcast is every health marketer's guide to staying ahead and getting results.

You can expect:

- Interviews with top healthcare marketing experts and influencers.
- Unfiltered insights and advice on the latest healthcare marketing trends.
- Actionable tips and strategies to help you elevate your healthcare brand.
- A behind-the-scenes look at some of the industry's hottest topics.

Whether you're a healthcare marketing newbie or a seasoned veteran, this podcast is for you. We'll give you the insights and inspiration you need to elevate your healthcare brand online in an easy-to-digest, jargon-free podcast!

Find more at https://www.medicodigital.co.uk/