Episode #67 - Does Building A "Personal Brand" Give You The Boke?

In this episode I help you change your perspective on the term "building a personal brand" to uncover an approach that helps you attract more of the people that align with you, you values and your mission. It's a term that used to give me the ick, until I understood it and I wanted to pass this introspection and reflections over to you so that you can overcome the misjudgement of what you believe a personal brand to be and explore ways to have the impact you truly want to have. Built For Business goes live May 19th. Once the initial 15 slots are taken on founders rates the price increases by 25%, we have 6 spots remaining. To apply, click this link and fill out your information - https://markstrathernpt.typeform.com/to/WHkA1XFA I'll be in touch!

What is The Built For Coaches Podcast?

The Built For Life podcast helps coaches and personal trainers inside of the health and fitness industry build their dream businesses by focusing on ethical scaling strategies that are specific to them. The health and fitness industry is saturated with people who are just in it for the money, coaches who can market but have zero coaching skill while many of the great coaches, who live by their morals are being left in the ditch.

There's a line between ethical and unethical but also, there's things that just make you feel uncomfortable that you need to build more skill with. This podcast helps you understand that.

My first role, was always as a coach. So, knowing that people are having traumatic experiences with other mentors, with little to no support or remorse, doesn't sit well with my approach to helping people achieve their goals and never has.

I want to use my platform and influence to show coaches that they can do things in a different way in a forever changing landscape, especially in the digital world.