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Does low competition equal instant success? Matt just wrapped up his experiment to launch a podcast in a low-competition category. The goal: trying to naturally rank and gain listeners where there's no competition. Spoiler: it didn't work. So when does focusing on low competition categories work in business? Why are Andrew's low-competition niche sites taking off but something like Matt's podcast doesn't? Matt and Andrew debate when low competition pays off and when it's not worth the pursuit. Enjoy!
P.S. You can read all about Matt's podcast experiment here: Moneylab.co/money-making-podcast
P.P.S. You can check out the Rental Properties course Matt and Andrew made at Listenmoneymatters.com/rei
Show Notes
Does low competition equal instant success? Matt just wrapped up his experiment to launch a podcast in a low-competition category. The goal: trying to naturally rank and gain listeners where there's no competition. Spoiler: it didn't work. So when does focusing on low competition categories work in business? Why are Andrew's low-competition niche sites taking off but something like Matt's podcast doesn't? Matt and Andrew debate when low competition pays off and when it's not worth the pursuit. Enjoy!
P.S. You can read all about Matt's podcast experiment here: Moneylab.co/money-making-podcast
P.P.S. You can check out the Rental Properties course Matt and Andrew made at Listenmoneymatters.com/rei
Creators and Guests
What is Money Lab?
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.