Matt: Hello everybody.
Well, my name is Matt Giovanisci welcome to the money lab podcast.
It's 2022.
January 3rd.
Uh, 20, 22 to be precise in this episode.
I'm going to go over all of my favorite tools that I use for
all of my online businesses.
And these are the only tools that I'm gonna use in 2022.
So let's jump into it.
Yes, here we are.
2022.
Welcome to money lab.
My name is Matt Giovanisci welcome.
I'm your host.
It's a new year and you know what that means on Twitter.
Everyone's telling us what they're going to do for the new year, including myself.
So that's just what, let's just what we do as entrepreneurs on Twitter.
Especially in 2022.
What's great about this episode.
It's going to be really easy for me to make because of how organized I am.
I am.
I pride myself on my organization as a child.
I was a scattered brain lazy.
Dumdum.
And as an adult, I got, I got, once I got my own house, I was
like, I gotta be organized.
And so now I take pride of it and why I say that is because I don't even have
a list because all of my tools, every tool that I use, my entire tech stack
for my businesses are all in my Chrome.
Bookmark.
Toolbar and they're all organized into folders.
I have I think it looks like six folders here.
I have Google.
So all of my Google tools, these are all my free tools.
I have finance.
I have marketing.
I have content, which is my content creation.
I have a data folder, but that's not a, that's not a tool.
It's just Google sheets.
And I have affiliates, which is also not a tool folder, but we can go over it.
Before we get into my tools of the year, and I'm going to be honest with you.
I'm kind of going on a little.
Tool.
Crusade and saying that I am not going to start using any new tools in 2022.
And the reason I decided to do that, or I'm deciding right now, the
reason I'm deciding that is because.
Come on man.
Like.
Last year.
I was like, Ooh.
You know, you don't, you're on Twitter, you follow your friends and
they're like, oh, check out this new tool called And it does whatever.
Or check out this new tool it's called spark loop.
And it's great to be grew.
My email list by 30%.
And I'm like, I got to try it.
Come on, man.
I got to try that.
And then of course I waste a.
That's not even really about the money.
It's about the time you waste learning the new tool and then realizing yeah.
I, whatever.
That's it didn't really work for me or.
You know, I could have done this with this other tool, blah, blah, blah.
You know,
So it's really just like kind of a pain.
To just learn a new it's a, it took a lot of time to learn a new tool.
But I did start a lot of new tools in 2021.
And so they have carried over to 20, 22, but I am going on a diet.
And what I'm going to do is I'm going to go through all of my tools.
And I'm going to tell you the ones I'm keeping and tell you
the ones that I'm not keeping.
All right.
Before we jump into it, though.
I really want you to go over to money lab.co/subscribe or no, I
don't even want you to, well, you can go there I guess, but go to money.
lab.co/cheat sheet.
And download for free.
My perfect post cheat sheet.
Now this is a cheat sheet that I put together and it's kind
of growing throughout the year.
It's going to be continued continually, continuing to grow words.
Matt say them.
Your brain is moving too fast in your mouth.
So this, this.
PDF at the moment.
And it's just going to continue to be a PDF, I guess, is the
checklist that I go through.
Whenever I publish a new post on any one of my sites, including money lab.
So.
It's, it helps me to make sure that the content is good.
Make sure that it's going to be.
Rankable, the SEO is good.
The formatting's good.
All of that.
And I'm going to continue to grow this cheat sheet.
So get it now.
And once you have it, if any, if I add anything new to
it, you'll get that as well.
All right.
Money lab.co/cheat sheet.
And that is the sponsor of this show.
You know, I've looked into.
Getting sponsored somebody who the hell.
Hold on.
Somebody wants to sponsor.
The show.
Who was it?
I don't know somebody I use, I can't remember who it was now,
but I'm like, Hey, if you want.
Glad.
I mean, it's probably, probably one of my tools.
I'm probably gonna sponsor you right now.
Except I won't be paid for it.
All right.
So let's jump into the Google tools that I use, because these are all the
mostly free ones, I guess, because I do use Gmail and I do pay for that.
I think it's called Google workspace now.
So that's what I use for my email address.
I run a business where I have one.
Email address one email address and it's matt@moneylab.co.
And it has three aliases.
So it's mad@moneylab.co Matt ITSM, university.com and
Matt at brew, kevin.com.
They're all the same email address.
They just, you know, and then I use a tool called front.
Do you sort of manage those different inboxes?
They're like fake inboxes, you know, they just get like poured it.
According, you know, It's not that difficult to set up, but
I also have my private email.
So my private email and my business email are in the same
tool and it's called front.
Right.
And I have one.
Employee or one contractor who goes in and answers all of the swim university emails.
And so I have to pay for two seats and I believe I pay.
You know, what.
Let me pull that up because I actually do know the price of that.
And I guess it's important to know, right.
So front, I pay $48 a month for front.
And that's my email.
Okay.
Then I have, I use Google calendar, although honestly,
I'm not very good at it.
I'm better at other things.
Analytics, Google analytics.
That's my analytics tool.
I still like it.
I still think it's great.
Data studio is a visualizations of analytics and other things.
I was really kind of into it at the beginning of the year of 2021.
And I've been into it into the, into the past, but honestly, It takes a
lot of time to set it up and then you kind of have to maintenance it.
So I'm not a huge, I don't really use it anymore.
If I'm being honest.
I have search console, which I don't really use all that
often because I use other tools.
But I still have it's there.
Ad sense because of YouTube ads.
I get paid through that, but it's not really tool.
I do use URL builder, which is a free tool from Google where you
can build out UTM tracking code.
So if you have like, I use UTM tracking codes when I'm doing
Facebook ads or Google ads or five giving a link to somebody.
And I want them to put that on their site.
I can I'll know in Google analytics where it came from, that sort of thing.
I don't use it that often, but it's there.
Google optimize is in here.
I don't use it.
It's an AB testing software.
It's free.
I highly, I mean, if you're gonna use AB testing software, use
Google optimize because it is free.
All the other ones are really expensive.
And if you don't have like a shitload of traffic to test against, then.
It's kind of not worth it.
And unfortunately like, So I use a tool and I'll get into it,
but the tool has like a lot of tools have built in AB testing.
So I'll just use those as opposed to Google optimize.
But I honestly like.
I don't know.
I think sometimes I think optimization or.
You know, like doing AB tests, which if miles Beckler is listening,
he would be very mad at me, but.
I don't know, sometimes I know that there's value to it, but I
kind of feel like every time I run a test, I always got it right.
The first time, which could be just because I spend a lot of
time crafting a really good sales page and designing it really well.
And, you know, and then it's like, oh, I have this other idea.
It wasn't as good as my first one or it's nominal, you know, it's a nominal
thing and I do get a lot of traffic, but it still feels like, oh, I just wasted.
You know, two weeks of my life doing this test and it didn't really move the
needle when I could've just made a new product or I could like, you know, just
add it more testimonials to the existing page or done a better video or, you
know, just improve the page that was there without like having to AB test it.
Well, just like in just knowing like, Hey.
I had the sales page.
If I add a video to it, it's probably going to do better
than if I didn't have a video.
Instead of going, like, what if I test the video because then you're going to
make a shitty video because you're like, well, I almost, I'm only running a test.
So I'm just going to throw up some shitty video.
You know what I mean?
I hope I'm making sense.
Another tool on here, which is like the, like sort of like the backbone
of my entire business is Google drive.
I pay for two terabytes.
I used the Google drive backup system, you know, so I have a new computer this year.
I have the Mac book.
Mac book pro 20.
Or 16 inch max.
I had just like maxed out my computer.
I got four terabytes on my computer.
Which before I always used to have like one terabyte and then
it, because I would use Google drive as like my main hard drive.
But unfortunately, like it meant I was spending a lot of time managing,
like what could be on my hard drive versus what could be up in the cloud.
And that was kind of annoying.
And so I decided to just go, Hey,
Instead of using all these external hard drives.
And what have you, especially when I do video editing, I just
went with a big, hard drive in my computer and then mirrored.
And I know I'm probably saying that like a south Jersey
person, but I mirrored the two.
So, I have two terabytes up on, I have like 1.5 terabytes up on Google.
Dr.
And I have 1.5 terabytes on my local hard drive and they're the
exact same file system, right.
Besides like applications, but yeah.
So all of my files are backed up onto the cloud, just in case, you know, I'm on
my phone and I need to access something.
I can access it on my phone.
I can access it on my iPad.
I can access it through someone else's computer.
Because everything that I do on my local computer is up in the cloud
and Google drive is my favorite.
I freaking hate Dropbox.
My dad uses Dropbox.
I do do not like it.
It's not as flexible as Google drive, in my opinion.
Plus with Google drive, you get Google sheets, you get Google
docs, you get Google forms, you get Google presentations.
Like you get all these extra tools that are just like that work with each other.
And so I'm a huge fan of Google drive.
All of my files are there.
It's very, very organized.
It's all.
Color-coded.
And I have this habit of like naming I can like.
All of my file name, not my file names, but all of my folder names
are like either one to two words.
And I never like to go to three words.
That's just me.
I have YouTube studio, which is like,
You know, Not really a tool.
And then moving on to finance.
Finance.
QuickBooks is the tool that I use for accounting.
I've been using it for many years before that I used a company called
zero and I know people like wave app.
But honestly, QuickBooks is like the, oh, gee.
And it's pretty cheap and it just, it allows me to what's great.
The one thing I love about QuickBooks specifically over the other two.
Is I can classify.
The different expenses because I technically have one LLC.
I have one business.
And under that business are three different brands.
I have some university brew cabin and money lab.
And I, and you know, sometimes I'll spend money on brew cabin
equipment, or I'll spend money on.
You know, maybe some software just for money lab.
And so I want to allocate those expenses to the proper.
Business or, or to the proper, I guess, entity, but again, all under one roof.
So that has this ability to classify different expenses.
And so I have three classifications which are kind of like categories and
it allows me to like split up my profit and loss statements to be like, okay,
how much did money lab make versus how much did money lab spend specifically?
And.
I do have an accountant.
That I pay on retainer and he can log into the QuickBooks account and check
things and balance the books and all that.
But personally I do all the bookkeeping.
So I go in every single month and I categorize all my
expenses and all my income.
And my accountant just like, basically make sure I'm good.
He's just there and then helps me with taxes at the end of the year.
Then I use mint personally.
To just track.
Personal expenses.
Mainly my net worth don't really track much else.
And it's kind of automatic from there.
And I use.
Gusto.
For payroll.
So, my company is an LLC, but we are taxed as an S-corp,
which means that I have to pay.
My employees.
And I'm saying that with air quotes a salary.
So I am an employee of my own company.
And Steph is an employee of the company.
And we are both paid a salary twice per month.
Just like normal.
We get direct deposit into our accounts.
And that's how it works.
And I use Gusto to do that.
Gusto also pays workers' comp because I have one employee I need
to pay worker's comp for Colorado.
And it also pays for our health insurance.
So I do our health insurance through Gusto as well.
So a little bit comes out of our paychecks and.
The business pays the rest.
And that's all done through Gusto, which is the best absolute of your.
If you need payroll, just use Gusto.
It's so frigging easy.
And we're even thinking about setting up a company, 401k, which means that
we can do that through Gusto too.
And they do all kinds of other things and you can actually
talk to them on the phone.
It's awesome.
Okay.
So moving on to the marketing folder.
We have quite a few here, so I'll try to get through them as fast.
We already talked about front front is my email app.
I'm pretty much in it.
All day, every day.
I use podia to sell all of my digital products.
So on money lab, it sells.
You know, all of the courses that I have.
Right.
I on SUNY university, I have four courses.
It sells those.
It's a separate account.
So I have three separate podia accounts and on brew cabin, we have
one course there and it sells that.
For email marketing, I use active campaign and I have one active campaign
account and all three of my brands live underneath that one account.
So it actually saves me a little bit of money.
Because inactive campaign, you can have different lists as opposed to
what I used before, which is convert kit, which is just one giant list.
And then you had to sort of categorize everything with tags, which can get
really messy with active campaign.
You have lists, you have tags, you have.
You know, custom fields, you have all this stuff and the visual
automations and, and just the way that you can like set up automations
just made a lot more sense to me.
Then convert kit date, and that's why I switched.
So I switched.
For two reasons, one.
Because actually it would save me.
I think it saved me like a hundred bucks a month because I could take
all three of my businesses and put them under one account where with
convert kit, I had to have three separate accounts, which was not ideal.
And.
It allows me to create Seasonal automations, which is what
I use for some universities.
So you can check that out.
If you go to money, lab.co.
I have an article about why I switched to active campaign and
all the things I can do with it.
And so that's what I use.
For.
Individual pages.
Like, let's just say I have to create like a quick page, like an opt-in page.
Or I had to create like a page where somebody can go to download something or.
You know, just whatever.
I started using lead pages thanks to miles Beckler because I was setting up.
All this like funnel stuff in the beginning of 2021, which can read
about I'm at the gazillion dollar sales funnel experiment on money lab.
And it allowed me to just spin up a landing page very quickly.
And.
Connected to active campaign and connected to podia and do all
this like really fancy stuff.
Without coding anything.
When I used to use just WordPress pages, but if you wanted to do any
customization to them and make them look like sales pages, you had to do that
manually or use like a page builder.
And it just got like,
It's just messy.
And then there was like caching issues because I obviously care about page speed.
And so, it was just like, it was just harder to manage.
But with lead pages, I have one account.
I can create a page.
I have three separate.
Domains.
So I have like pages dot, some university pages dot brew, cabin pages.money, lab.co.
So it's a sub domain that I use.
And so all of the pages are hosted on lead pages.
They're all really fast.
And they're pages that don't need SEO juice.
Like they're kind of like, again, opt-in pages.
There, you know, OTO pages or like one time offer pages or like just, you
know, maybe a sales page where I can AB test the sales page really quickly.
Because with lead pages, you duplicate the page, you make some changes.
Boom.
You let it run and you see what happens.
So that has been like actually one of the best decisions that I made in 2021.
And I'm going to continue.
To stick with it.
And I love lead pages.
It's just like, and I host everything there.
I don't connect it through WordPress.
Highly recommended.
Instead of using WordPress pages.
Okay.
I have deadline funnel is a tool that I use.
I use that for my OTO.
So if you sign up for any of my websites you will get taken to
a page where I have an offer and that offer has a deadline to it.
Whether it's 24 hours, three days, whatever.
Truthfully, I don't know how well this works, but I've been using it for a year.
I'm happy with it.
It's it's good.
You know, so I like it.
It's expensive, but.
You know, it's probably, I think it's like a hundred bucks a month and it's probably.
You know, it's probably, I mean, it's more than paid for itself.
I'm sure.
So.
I'm going to stick with it because I like it.
It's simple to use.
I use HRS H refs is my SEO tool of choice.
And I say this all the time.
To anyone who's looking to get into sort of like.
Entrepreneurial.
Endeavors online, especially when it comes to like affiliate
sites, authority sites, et cetera.
You got to take SEO seriously.
And in order to take SEO seriously, you need a tool.
You need a professional SEO tool.
And there are three that I've used.
I've used SEM rush or SEMrush.
I've used a Moz and I'm on H refs.
I do think it's the best.
I, I am sort of like wanting to check out SEMrush a little bit.
I kind of just want to see what's going on there.
Cause I know they've made a lot of changes.
I know they've gotten some like funding.
I know they're Nash.
They're like publicly traded now.
Which is just an interesting.
I don't know.
I just, I'm just interested in it.
So like, and I think it's, it's the same price as H refs.
But I'm using eight drafts and I'm kind of glued to it by now.
I've been using it for like four years, I think.
Ad it costs a hundred bucks a month, but you know what.
Probably the best.
Investment.
I have like all the tools that I use.
It's probably like the, the one that like, it's literally like the, the.
The linchpin of my entire business is that tool.
So I think you need to get it.
I use genius link.
Right now I'm on genius link.
Mainly for international monetization on Amazon.
I don't use it for anything else because lasso is the other tool that I use.
My other plugin that I use.
That does a lot of that.
And I know that Amazon has one link, which is kind of like.
I, I just don't know if genius link.
Is that much better than one link, although they do claim that.
So I'm currently paying for it.
But.
I'm like just waiting for Andrew to tell me that like, Hey you
know, Lasso can do all that now.
And so I don't need to pay for two tools that do the same thing.
But genius link is good for the international monetization.
If you're using Amazon.
You can check it out for other things, but I don't think it's
like a tool that I would recommend.
You know, like for my specific, you know, where I am and the tools that I use.
I'm not saying, I think it's great if you have like, if you don't have
a website, And you don't want to use, or you don't want to use WordPress.
You don't want to use lasso.
You can use genius link to kind of centralize all of your affiliate links.
If you have like a YouTube channel or you're just like outside of
WordPress, I think it's great for that.
I use Zapier.
To connect some different things and do some automations for me,
the reason I started using it was because I was using podia.
To sell my membership.
So I have a membership site called money lab pro.
That uses a tool called circle.
That's the community platform.
And at the time circle did not offer any sort of paywall
solutions or payment processing.
And so I had to use.
Podia to sell it.
And then like send an invite and connect the two using Zapier.
And you might know it as Zapier, but I don't know why you call
it that, because that sounds.
Wrong and you make zaps, you don't make zips.
So I don't why you call.
Zapier Zapier.
Oh, I gotta have a lot of fucking tools now.
I'm like, I feel like I'm not even halfway through it.
And even talking about like WordPress plugins, there's
going to be a WordPress blog.
It's going to be like a whole different episode.
Which is probably good.
But yeah, I use that.
So.
I started using it for that, but then I'm like, you know,
what, what else can zap your do?
So I have it, like, I started using it to like,
Do some like marketing automations, like every time I publish a new
podcast episode, it gets tweeted.
It gets puts on Facebook.
Every time I publish a new YouTube video, it gets tweeted.
It gets Facebooked.
You know, every time.
Every week, it automatically posted my community, like a specific thing, a
call to action and it there's, and I'm.
I'm still messing with it.
I do like it for those reasons.
Like this.
Like, instead of paying somebody to do these like automated things, like,
let me see if Zapier can do it first.
And then if Zapier can do it and that's pretty decent, then, like, I don't
need to hire somebody, which is great.
So just I don't know.
I like it.
It's cheap.
I use a tool called.
Email subject line tester, which is just a little tool that I have in my bookmarks.
It's okay.
It's made by CoSchedule, which makes headline analyzer, which
I do love and continue to use.
The email subject line tester is not the best built out thing.
Although I think they really should invest in it because I think it
could be great, but it does have a lot of contradictions within it.
So it's not really a good indicator.
But it's just something that helps me sort of like craft email.
Headlines or subject lines.
And it cause its stores, you know, every everyone you test and it gives
you a score and just that sort of.
Alone is good enough for me.
All right, so let's move on to content and we'll end it here.
Okay.
And I'm going to.
Get through this, and this is kind of like, there's a little
bit of marketing in here.
There's a little bit of
You know, There's some other stuff in here.
So for podcasting, I've been, you know, I'm recording this
on an app called descript.
I call it descript because it's like description.
It's like the short version, right?
Because it's description.
But they call it de script, which that's wrong.
It's like.
Guys.
Folks.
Citizens.
It's like.
SCM rush.
It's SCM rush.
Okay.
It stands for search engine marketing rush.
But then they're like, well, we're more than just search engine marketing.
So it's now SEMrush.
I'm like, God fucking drives me nuts, man.
It just drives me nuts.
It drives me nuts.
Because like, you don't have to explain it that way.
Also just call it.
Who cares?
What people call it?
ATF is the worst.
Cause it's like, it's not even.
It's whatever.
I don't understand how, why people name things that are
hard to say it doesn't like.
It just drives me nuts.
And I can go on a whole rant about that.
Maybe I want to write that down because I can go on a whole rant.
About naming, just like brand naming.
I have a great story about brand naming too.
That is hilarious.
And I'm not going to tell it I'm going to right now.
I'll I'll keep it for a future episode.
Anyway, moving on, I'm using these gripped or descript to record this podcast.
And I host the podcast on transistor.fm, which is run by Justin Jackson.
And I love it very simple.
And what's great.
The reason I use the script or the script, as opposed to say like, I like.
I use logic to do all my music recording.
It's what I recorded all my podcasts.
And before that I like descript because it works directly with transistors.
So when I hit publish it automatically uploads to transistor as a podcast and
I'm done, it's like super easy to use.
Okay.
And I just did the overdub same thing.
So if I make any stupid mistakes or I say something awful, I can just
like change it in my own voice.
So that's cool.
Anyway.
Then I've been using Canva to do some stuff, but from being honest, like.
It's just a little clunky for me.
Like I started using it and I was like, oh man, Canva's the shit.
I get it.
I understand it.
It's great.
When you have like, a team, a team and you can all work in the same thing, but.
I don't know, it just, there's just some, I guess, as a designer and
somebody that has used like Adobe products, my entire life, and I'm just,
I don't have as much control and the.
The organization of files is a little wonky to me.
I wish they had like layer control and stuff.
So.
Personally I'm I think I'm probably gonna stop using Canva this year.
But if you are not a designer and you need to get designs up, it
is actually a pretty good tool.
I actually used it to make a youth.
One of the biggest reasons I started using it was earlier in 2021.
I did a challenge where I had a published 31.
YouTube videos in a row.
And I hired my VA to create the thumbnails.
And she's doesn't design anything.
Like she's not a designer.
She doesn't have like, you know, Adobe tools.
And so I signed up for Canva and gave her access and showed her how to use it.
Like the video.
And it worked.
It was good, but.
I think You know, I have to lean on my design skills a little bit more this year.
I really want a, I always want to outsource my design skills, but
I know that they're like decent.
And so as like, You know, it's something I'm actually good at where it's like, I
really should be leaning on other people to do things that I'm not good at, or that
don't really need my specific talents.
So again, I think Canva is going to be on the chopping block for 2022.
I use headline studio.
I mentioned that by CoSchedule.
I do love it.
Anytime I write.
Any headline for anything?
I run it through their first.
Last year I started using a tool called reform.
Which is a really simple version of Typeform, which is way cheaper.
It's sort of like Google forms meets type form.
It's very, very simple.
There's still a very small company.
And I can actually talk with the owners.
It's pretty cool.
I use it.
It's great.
I'm using it for like, anytime you need to send out a survey and
I have an automatically pipe, all that data into active campaign.
So I'm constantly collecting data for my subscribers through forms.
Yeah, it's just kind of on autopilot right now and I do love it.
I use zoom for all of our meetings on circle.
We do like, you know, live.
Meetings and stuff.
I'll continue to use zoom because I don't see anything better.
And I use Zapier to automatically set up my hat, my weekly happy
hour calls, which is great.
I do have Jarvis, which is the hot, new tool of 2021.
Which is, you know, the AI thing for, for writing.
I will say I will continue to pay for it this year.
Although I'm using it less and less frequently.
I use it as sort of like a writer's block push.
Mostly for marketing stuff, like product descriptions.
Or Facebook ads or Google ads or, you know, little, little sentences that I need
where it kind of spins some stuff for me.
Writing blog posts.
No, it does not.
No, I am.
No, I'm better than it.
And I'm sure most people are better than it.
So yeah, for marketing purposes, little like.
Just, I don't know.
I just, every once in a while, I just need like a couple
paragraphs for like, maybe it's a.
Description for an affiliate product or one of my digital products or, you
know, a little blurb and it's great.
Cause it like.
It spits out like a very salesy.
Block of text.
That sounds good from a sales perspective.
And then I just kind of take that and massage it.
So it fits my voice a little bit better.
And then.
Go from there.
So I'm going to continue to use it.
It's I don't know if it's worth.
The a hundred dollars a month that I spent on it for as much as I use it.
So it's probably better, like, you know, the time it takes
for me to pull up the tool.
Literally type in.
The things I wanted to spit out and then it haven't spit out at me.
I probably could have just wrote the three sentence thing that I need it.
So I don't really think it's saving me time.
And I don't really think it's moving the needle on my business.
If I'm being honest, it is the hot new tool.
I get that it does a lot of things, but.
As somebody who writes very technical stuff and doesn't
really have an issue with.
You know, getting things started.
I'm slowly realizing that it's like probably not worth the money for me.
So I'm unfortunately I think Jarvis might be on the chopping block as well as Canva.
This new year.
The last tool that I want to bring up.
Which we are currently using and testing out.
We, we sort of got into it late in 2022 or sorry, 20, 21.
And we're trying it out this year.
It's called clear scope.
And it is, it's probably one of the more expensive tools that
I have besides active campaign.
It is a SEO tool that connects with WordPress.
And basically you run what it does is like.
I can run a keyword through it.
It runs a report and its scans like the top.
30 websites in Google.
And it sorta collects like a list of all of the words.
That are commonly used throughout the top 30 results.
And it compares that to your tax within WordPress.
And so it'll say, you know, Hey, you're not using this word, but like
five other websites are using this word, so you may want to use it.
So it's.
I think it's good because we talk about in the SEO course.
We talk about cousin keywords or, you know, you have your primary keyword,
your secondary keyword, your tertiary keyword, like these are, you have your
main, you always have to have your main primary keyword that you have to target.
But there are like different phrasings and different sort of like.
Keywords that are not worth.
You know, creating a whole separate article on, but could
be kind of wrapped into it.
And there's just certain keywords that are just related enough where
we call them cousin keywords.
And so.
Clear scope, just kind of.
Instead of like doing that research with an H refs.
And finding all those keywords and then having to manually
enter them into the content.
I'm using a tool like clear scope to sort of do that for me as we're writing
or as we're optimizing old posts.
The tools that 170 bucks a month, and you only get 10 keywords a month.
So.
That's quite a bit of money.
Whether it's actually moving the needle or not, or, or, you know, how.
Much it itself is being like, you know what I mean?
Like how much it's effective.
Versus like, you know, Let's say we didn't use it.
We don't have that.
We're not testing the single clear scope variable in our SEO.
But I do see its value just from an SEO perspective.
I'm just, I just don't have any data that says, you know, this tool is like
directly responsible for, you know, our position and certain keywords or whatever.
So, I do like it because it does make sense to me again, like if everyone
on the internet is talking about this one product and I'm, you know,
I have an article about, you know,
Around that product and I don't mention it well, it's like,
well, then I'm missing out.
Like my contents.
Do you know, sort of missing the thing that the Internet's talking about.
And so it kind of helps me like plug into the SEO site.
Like Geist of.
Whatever keyword I'm trying to rank for, if that makes sense.
But anyway.
The last tool that I'll mention.
Which I know I said I was going to mention that, but how could I not mention.
Sauna, baby.
That's I run my entire business and I run my entire life.
Through a sauna sauna basically is my calendar.
My Google calendar.
It is my personal to-do list.
It is my business to do list it's.
If it's not in a sauna, it doesn't get done.
I have an entire course on it, which you should check out this year, especially.
It it's, I use it as my editorial calendar.
This was actually in a sauna.
This, this episode was in a sauna, my favorite tools
for online business in 2022.
And I'm going to record it, which I'm doing right now.
I'm going to publish it on transistor and I'm going to hit check and I finished it.
C.
And I have the entire.
First quarter of 2022.
Audio and video planned out for money lab.
And that is an upcoming episode.
On this podcast, we're going to talk about.
Planning an editorial calendar using a sauna.
So.
That's it.
Those are the tools that I'm using for 2022.
And the tools that I told you are on the chopping block for 2022.
Reach out to me, send me an email man@moneylab.co.
Let me know if you, if you want, you know, maybe you're
thinking about getting a tool.
Maybe you want to downgrade and maybe you want to upgrade.
Maybe you just want my personal opinion, which I gave you most
of, but Hey, just reach out to me and I'm happy to talk to you.
In fact,
I want to talk to you.
Because podcasting is so lonely.
I'm sitting here in my basement, talking to myself.
Making stupid hand gestures that no one can see.
And telling.
You know, you.
About my stuff.
Off the cuff with no script.
I'm just talking.
I like it, but it's a little lonely when I publish.
I'm like, oh yeah, I forgot.
I did that.
No one emailed me.
No one.
You know, there's no comments.
I can't respond.
So the only, you know, there's.
Until there's comments on podcast episodes, which there should be,
but there's no universal platform.
Send me an email man@moneylab.co.
And go download it's free my perfect post cheat sheet at my lab.co/cheat sheet.
If you have a website, which you probably do, if you're
listening to the show at all,
Okay.
Besides that.
Happy new year.
And that's the only time I'll say it.
And Yeah.
See you next week.
Bye.
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