WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:01.800 Matt: Hello everybody. 00:00:01.980 --> 00:00:06.390 Well, my name is Matt Giovanisci welcome to the money lab podcast. 00:00:06.390 --> 00:00:07.770 It's 2022. 00:00:08.340 --> 00:00:09.720 January 3rd. 00:00:09.750 --> 00:00:13.238 Uh, 20, 22 to be precise in this episode. 00:00:13.289 --> 00:00:17.129 I'm going to go over all of my favorite tools that I use for 00:00:17.159 --> 00:00:18.869 all of my online businesses. 00:00:19.199 --> 00:00:21.959 And these are the only tools that I'm gonna use in 2022. 00:00:21.959 --> 00:00:23.399 So let's jump into it. 00:00:38.546 --> 00:00:40.856 Yes, here we are. 00:00:40.856 --> 00:00:42.266 2022. 00:00:42.296 --> 00:00:43.616 Welcome to money lab. 00:00:43.646 --> 00:00:45.536 My name is Matt Giovanisci welcome. 00:00:45.566 --> 00:00:46.376 I'm your host. 00:00:47.006 --> 00:00:49.286 It's a new year and you know what that means on Twitter. 00:00:49.286 --> 00:00:52.226 Everyone's telling us what they're going to do for the new year, including myself. 00:00:52.226 --> 00:00:55.436 So that's just what, let's just what we do as entrepreneurs on Twitter. 00:00:55.916 --> 00:00:57.146 Especially in 2022. 00:00:57.726 --> 00:00:58.919 What's great about this episode. 00:00:58.919 --> 00:01:04.079 It's going to be really easy for me to make because of how organized I am. 00:01:04.499 --> 00:01:04.949 I am. 00:01:05.189 --> 00:01:07.889 I pride myself on my organization as a child. 00:01:08.219 --> 00:01:10.709 I was a scattered brain lazy. 00:01:11.249 --> 00:01:11.879 Dumdum. 00:01:12.269 --> 00:01:16.229 And as an adult, I got, I got, once I got my own house, I was 00:01:16.229 --> 00:01:17.729 like, I gotta be organized. 00:01:18.209 --> 00:01:21.175 And so now I take pride of it and why I say that is because I don't even have 00:01:21.175 --> 00:01:25.585 a list because all of my tools, every tool that I use, my entire tech stack 00:01:25.615 --> 00:01:29.005 for my businesses are all in my Chrome. 00:01:29.425 --> 00:01:30.205 Bookmark. 00:01:30.455 --> 00:01:33.065 Toolbar and they're all organized into folders. 00:01:33.065 --> 00:01:35.624 I have I think it looks like six folders here. 00:01:35.684 --> 00:01:36.914 I have Google. 00:01:37.124 --> 00:01:39.704 So all of my Google tools, these are all my free tools. 00:01:40.184 --> 00:01:41.414 I have finance. 00:01:41.804 --> 00:01:42.824 I have marketing. 00:01:43.214 --> 00:01:46.034 I have content, which is my content creation. 00:01:46.784 --> 00:01:49.634 I have a data folder, but that's not a, that's not a tool. 00:01:49.664 --> 00:01:50.654 It's just Google sheets. 00:01:51.014 --> 00:01:55.664 And I have affiliates, which is also not a tool folder, but we can go over it. 00:01:56.454 --> 00:02:02.227 Before we get into my tools of the year, and I'm going to be honest with you. 00:02:02.827 --> 00:02:05.857 I'm kind of going on a little. 00:02:07.027 --> 00:02:07.387 Tool. 00:02:07.687 --> 00:02:14.557 Crusade and saying that I am not going to start using any new tools in 2022. 00:02:15.127 --> 00:02:18.847 And the reason I decided to do that, or I'm deciding right now, the 00:02:18.847 --> 00:02:20.227 reason I'm deciding that is because. 00:02:20.887 --> 00:02:21.607 Come on man. 00:02:21.607 --> 00:02:21.787 Like. 00:02:22.267 --> 00:02:23.137 Last year. 00:02:23.527 --> 00:02:24.457 I was like, Ooh. 00:02:24.547 --> 00:02:27.157 You know, you don't, you're on Twitter, you follow your friends and 00:02:27.157 --> 00:02:30.787 they're like, oh, check out this new tool called And it does whatever. 00:02:31.117 --> 00:02:33.037 Or check out this new tool it's called spark loop. 00:02:33.067 --> 00:02:34.327 And it's great to be grew. 00:02:34.327 --> 00:02:35.767 My email list by 30%. 00:02:36.667 --> 00:02:38.227 And I'm like, I got to try it. 00:02:38.647 --> 00:02:39.187 Come on, man. 00:02:39.187 --> 00:02:40.057 I got to try that. 00:02:40.537 --> 00:02:42.127 And then of course I waste a. 00:02:43.267 --> 00:02:44.857 That's not even really about the money. 00:02:45.157 --> 00:02:49.147 It's about the time you waste learning the new tool and then realizing yeah. 00:02:49.327 --> 00:02:50.107 I, whatever. 00:02:50.827 --> 00:02:52.417 That's it didn't really work for me or. 00:02:53.377 --> 00:02:56.137 You know, I could have done this with this other tool, blah, blah, blah. 00:02:56.497 --> 00:02:56.917 You know, 00:02:57.697 --> 00:02:59.467 So it's really just like kind of a pain. 00:03:00.367 --> 00:03:03.727 To just learn a new it's a, it took a lot of time to learn a new tool. 00:03:03.849 --> 00:03:06.429 But I did start a lot of new tools in 2021. 00:03:06.429 --> 00:03:09.879 And so they have carried over to 20, 22, but I am going on a diet. 00:03:09.909 --> 00:03:12.549 And what I'm going to do is I'm going to go through all of my tools. 00:03:13.059 --> 00:03:14.739 And I'm going to tell you the ones I'm keeping and tell you 00:03:14.739 --> 00:03:15.999 the ones that I'm not keeping. 00:03:16.269 --> 00:03:16.659 All right. 00:03:16.699 --> 00:03:18.559 Before we jump into it, though. 00:03:19.039 --> 00:03:25.129 I really want you to go over to money lab.co/subscribe or no, I 00:03:25.129 --> 00:03:27.589 don't even want you to, well, you can go there I guess, but go to money. 00:03:27.589 --> 00:03:29.329 lab.co/cheat sheet. 00:03:29.749 --> 00:03:31.729 And download for free. 00:03:32.089 --> 00:03:33.889 My perfect post cheat sheet. 00:03:33.919 --> 00:03:36.649 Now this is a cheat sheet that I put together and it's kind 00:03:36.649 --> 00:03:38.059 of growing throughout the year. 00:03:38.059 --> 00:03:42.349 It's going to be continued continually, continuing to grow words. 00:03:42.349 --> 00:03:43.279 Matt say them. 00:03:44.419 --> 00:03:46.399 Your brain is moving too fast in your mouth. 00:03:46.446 --> 00:03:48.456 So this, this. 00:03:48.996 --> 00:03:50.526 PDF at the moment. 00:03:50.526 --> 00:03:54.036 And it's just going to continue to be a PDF, I guess, is the 00:03:54.066 --> 00:03:55.866 checklist that I go through. 00:03:55.907 --> 00:03:59.687 Whenever I publish a new post on any one of my sites, including money lab. 00:04:00.227 --> 00:04:00.917 So. 00:04:00.993 --> 00:04:03.753 It's, it helps me to make sure that the content is good. 00:04:03.783 --> 00:04:05.043 Make sure that it's going to be. 00:04:05.433 --> 00:04:07.482 Rankable, the SEO is good. 00:04:07.482 --> 00:04:08.399 The formatting's good. 00:04:08.399 --> 00:04:08.999 All of that. 00:04:09.179 --> 00:04:10.859 And I'm going to continue to grow this cheat sheet. 00:04:10.859 --> 00:04:11.969 So get it now. 00:04:12.389 --> 00:04:14.759 And once you have it, if any, if I add anything new to 00:04:14.759 --> 00:04:16.439 it, you'll get that as well. 00:04:16.799 --> 00:04:17.219 All right. 00:04:18.209 --> 00:04:19.919 Money lab.co/cheat sheet. 00:04:20.399 --> 00:04:22.589 And that is the sponsor of this show. 00:04:22.647 --> 00:04:23.647 You know, I've looked into. 00:04:23.697 --> 00:04:25.467 Getting sponsored somebody who the hell. 00:04:25.857 --> 00:04:26.187 Hold on. 00:04:26.187 --> 00:04:27.327 Somebody wants to sponsor. 00:04:28.047 --> 00:04:28.707 The show. 00:04:29.247 --> 00:04:29.847 Who was it? 00:04:30.027 --> 00:04:32.757 I don't know somebody I use, I can't remember who it was now, 00:04:32.757 --> 00:04:34.137 but I'm like, Hey, if you want. 00:04:34.557 --> 00:04:35.067 Glad. 00:04:35.067 --> 00:04:36.597 I mean, it's probably, probably one of my tools. 00:04:36.597 --> 00:04:37.977 I'm probably gonna sponsor you right now. 00:04:38.727 --> 00:04:39.807 Except I won't be paid for it. 00:04:40.407 --> 00:04:40.707 All right. 00:04:40.707 --> 00:04:44.037 So let's jump into the Google tools that I use, because these are all the 00:04:44.157 --> 00:04:48.477 mostly free ones, I guess, because I do use Gmail and I do pay for that. 00:04:48.477 --> 00:04:50.007 I think it's called Google workspace now. 00:04:50.007 --> 00:04:52.467 So that's what I use for my email address. 00:04:52.827 --> 00:04:55.977 I run a business where I have one. 00:04:56.877 --> 00:05:01.737 Email address one email address and it's matt@moneylab.co. 00:05:02.277 --> 00:05:04.017 And it has three aliases. 00:05:04.317 --> 00:05:07.287 So it's mad@moneylab.co Matt ITSM, university.com and 00:05:07.287 --> 00:05:08.757 Matt at brew, kevin.com. 00:05:08.757 --> 00:05:10.227 They're all the same email address. 00:05:10.227 --> 00:05:13.767 They just, you know, and then I use a tool called front. 00:05:14.397 --> 00:05:16.797 Do you sort of manage those different inboxes? 00:05:16.797 --> 00:05:19.527 They're like fake inboxes, you know, they just get like poured it. 00:05:19.580 --> 00:05:22.634 According, you know, It's not that difficult to set up, but 00:05:22.634 --> 00:05:24.764 I also have my private email. 00:05:25.064 --> 00:05:28.244 So my private email and my business email are in the same 00:05:28.244 --> 00:05:29.534 tool and it's called front. 00:05:29.894 --> 00:05:30.297 Right. 00:05:30.297 --> 00:05:31.516 And I have one. 00:05:32.206 --> 00:05:37.816 Employee or one contractor who goes in and answers all of the swim university emails. 00:05:38.146 --> 00:05:41.746 And so I have to pay for two seats and I believe I pay. 00:05:41.781 --> 00:05:42.216 You know, what. 00:05:43.266 --> 00:05:46.926 Let me pull that up because I actually do know the price of that. 00:05:46.956 --> 00:05:49.176 And I guess it's important to know, right. 00:05:49.686 --> 00:05:52.686 So front, I pay $48 a month for front. 00:05:53.586 --> 00:05:54.456 And that's my email. 00:05:55.206 --> 00:05:55.656 Okay. 00:05:56.046 --> 00:05:59.346 Then I have, I use Google calendar, although honestly, 00:05:59.346 --> 00:06:00.322 I'm not very good at it. 00:06:00.322 --> 00:06:01.487 I'm better at other things. 00:06:01.499 --> 00:06:02.729 Analytics, Google analytics. 00:06:02.729 --> 00:06:03.719 That's my analytics tool. 00:06:03.779 --> 00:06:04.499 I still like it. 00:06:04.559 --> 00:06:05.429 I still think it's great. 00:06:05.476 --> 00:06:09.826 Data studio is a visualizations of analytics and other things. 00:06:09.856 --> 00:06:13.036 I was really kind of into it at the beginning of the year of 2021. 00:06:13.276 --> 00:06:16.786 And I've been into it into the, into the past, but honestly, It takes a 00:06:16.786 --> 00:06:19.696 lot of time to set it up and then you kind of have to maintenance it. 00:06:19.696 --> 00:06:22.396 So I'm not a huge, I don't really use it anymore. 00:06:22.396 --> 00:06:23.146 If I'm being honest. 00:06:23.776 --> 00:06:26.716 I have search console, which I don't really use all that 00:06:26.716 --> 00:06:28.196 often because I use other tools. 00:06:28.196 --> 00:06:29.348 But I still have it's there. 00:06:29.738 --> 00:06:31.958 Ad sense because of YouTube ads. 00:06:31.958 --> 00:06:33.608 I get paid through that, but it's not really tool. 00:06:33.998 --> 00:06:38.108 I do use URL builder, which is a free tool from Google where you 00:06:38.108 --> 00:06:40.257 can build out UTM tracking code. 00:06:40.257 --> 00:06:43.047 So if you have like, I use UTM tracking codes when I'm doing 00:06:43.047 --> 00:06:46.380 Facebook ads or Google ads or five giving a link to somebody. 00:06:46.380 --> 00:06:47.940 And I want them to put that on their site. 00:06:47.940 --> 00:06:51.990 I can I'll know in Google analytics where it came from, that sort of thing. 00:06:52.230 --> 00:06:53.940 I don't use it that often, but it's there. 00:06:54.003 --> 00:06:55.623 Google optimize is in here. 00:06:55.803 --> 00:06:56.583 I don't use it. 00:06:56.583 --> 00:06:57.963 It's an AB testing software. 00:06:57.963 --> 00:06:58.653 It's free. 00:06:58.743 --> 00:07:01.353 I highly, I mean, if you're gonna use AB testing software, use 00:07:01.383 --> 00:07:02.763 Google optimize because it is free. 00:07:02.973 --> 00:07:05.643 All the other ones are really expensive. 00:07:05.853 --> 00:07:09.513 And if you don't have like a shitload of traffic to test against, then. 00:07:10.083 --> 00:07:11.043 It's kind of not worth it. 00:07:11.043 --> 00:07:15.363 And unfortunately like, So I use a tool and I'll get into it, 00:07:15.363 --> 00:07:18.033 but the tool has like a lot of tools have built in AB testing. 00:07:18.033 --> 00:07:20.613 So I'll just use those as opposed to Google optimize. 00:07:20.613 --> 00:07:21.573 But I honestly like. 00:07:22.833 --> 00:07:23.343 I don't know. 00:07:23.673 --> 00:07:27.363 I think sometimes I think optimization or. 00:07:27.422 --> 00:07:30.777 You know, like doing AB tests, which if miles Beckler is listening, 00:07:30.777 --> 00:07:31.968 he would be very mad at me, but. 00:07:32.037 --> 00:07:35.187 I don't know, sometimes I know that there's value to it, but I 00:07:35.187 --> 00:07:38.367 kind of feel like every time I run a test, I always got it right. 00:07:38.367 --> 00:07:42.777 The first time, which could be just because I spend a lot of 00:07:42.777 --> 00:07:46.407 time crafting a really good sales page and designing it really well. 00:07:46.407 --> 00:07:49.497 And, you know, and then it's like, oh, I have this other idea. 00:07:49.797 --> 00:07:53.877 It wasn't as good as my first one or it's nominal, you know, it's a nominal 00:07:53.877 --> 00:07:58.767 thing and I do get a lot of traffic, but it still feels like, oh, I just wasted. 00:07:59.487 --> 00:08:03.747 You know, two weeks of my life doing this test and it didn't really move the 00:08:03.747 --> 00:08:08.007 needle when I could've just made a new product or I could like, you know, just 00:08:08.007 --> 00:08:12.427 add it more testimonials to the existing page or done a better video or, you 00:08:12.427 --> 00:08:15.787 know, just improve the page that was there without like having to AB test it. 00:08:16.147 --> 00:08:18.397 Well, just like in just knowing like, Hey. 00:08:18.847 --> 00:08:19.687 I had the sales page. 00:08:19.717 --> 00:08:22.477 If I add a video to it, it's probably going to do better 00:08:22.507 --> 00:08:23.737 than if I didn't have a video. 00:08:24.667 --> 00:08:27.517 Instead of going, like, what if I test the video because then you're going to 00:08:27.517 --> 00:08:30.217 make a shitty video because you're like, well, I almost, I'm only running a test. 00:08:30.517 --> 00:08:32.437 So I'm just going to throw up some shitty video. 00:08:32.977 --> 00:08:33.637 You know what I mean? 00:08:34.027 --> 00:08:35.017 I hope I'm making sense. 00:08:35.038 --> 00:08:39.235 Another tool on here, which is like the, like sort of like the backbone 00:08:39.235 --> 00:08:41.305 of my entire business is Google drive. 00:08:41.605 --> 00:08:43.312 I pay for two terabytes. 00:08:43.335 --> 00:08:50.235 I used the Google drive backup system, you know, so I have a new computer this year. 00:08:50.235 --> 00:08:51.255 I have the Mac book. 00:08:52.905 --> 00:08:55.215 Mac book pro 20. 00:08:55.695 --> 00:08:58.395 Or 16 inch max. 00:08:58.425 --> 00:09:00.315 I had just like maxed out my computer. 00:09:00.615 --> 00:09:02.835 I got four terabytes on my computer. 00:09:02.862 --> 00:09:06.012 Which before I always used to have like one terabyte and then 00:09:06.012 --> 00:09:09.342 it, because I would use Google drive as like my main hard drive. 00:09:10.002 --> 00:09:14.202 But unfortunately, like it meant I was spending a lot of time managing, 00:09:14.202 --> 00:09:17.802 like what could be on my hard drive versus what could be up in the cloud. 00:09:18.102 --> 00:09:19.512 And that was kind of annoying. 00:09:19.542 --> 00:09:21.222 And so I decided to just go, Hey, 00:09:21.732 --> 00:09:23.592 Instead of using all these external hard drives. 00:09:23.592 --> 00:09:26.562 And what have you, especially when I do video editing, I just 00:09:26.562 --> 00:09:30.162 went with a big, hard drive in my computer and then mirrored. 00:09:30.762 --> 00:09:32.562 And I know I'm probably saying that like a south Jersey 00:09:32.562 --> 00:09:34.782 person, but I mirrored the two. 00:09:34.782 --> 00:09:40.077 So, I have two terabytes up on, I have like 1.5 terabytes up on Google. 00:09:40.767 --> 00:09:41.367 Dr. 00:09:41.967 --> 00:09:45.927 And I have 1.5 terabytes on my local hard drive and they're the 00:09:45.957 --> 00:09:47.757 exact same file system, right. 00:09:48.477 --> 00:09:50.479 Besides like applications, but yeah. 00:09:50.479 --> 00:09:56.128 So all of my files are backed up onto the cloud, just in case, you know, I'm on 00:09:56.128 --> 00:09:58.408 my phone and I need to access something. 00:09:58.648 --> 00:09:59.908 I can access it on my phone. 00:09:59.908 --> 00:10:01.408 I can access it on my iPad. 00:10:01.678 --> 00:10:03.778 I can access it through someone else's computer. 00:10:04.498 --> 00:10:07.948 Because everything that I do on my local computer is up in the cloud 00:10:08.278 --> 00:10:09.628 and Google drive is my favorite. 00:10:09.628 --> 00:10:11.368 I freaking hate Dropbox. 00:10:11.728 --> 00:10:12.958 My dad uses Dropbox. 00:10:12.988 --> 00:10:14.308 I do do not like it. 00:10:14.386 --> 00:10:17.176 It's not as flexible as Google drive, in my opinion. 00:10:17.176 --> 00:10:20.506 Plus with Google drive, you get Google sheets, you get Google 00:10:20.506 --> 00:10:25.066 docs, you get Google forms, you get Google presentations. 00:10:25.066 --> 00:10:29.086 Like you get all these extra tools that are just like that work with each other. 00:10:29.386 --> 00:10:31.186 And so I'm a huge fan of Google drive. 00:10:31.576 --> 00:10:32.866 All of my files are there. 00:10:33.316 --> 00:10:34.936 It's very, very organized. 00:10:34.966 --> 00:10:35.416 It's all. 00:10:35.416 --> 00:10:36.280 Color-coded. 00:10:36.345 --> 00:10:39.405 And I have this habit of like naming I can like. 00:10:40.575 --> 00:10:44.565 All of my file name, not my file names, but all of my folder names 00:10:44.565 --> 00:10:46.155 are like either one to two words. 00:10:46.155 --> 00:10:47.644 And I never like to go to three words. 00:10:47.681 --> 00:10:48.311 That's just me. 00:10:48.333 --> 00:10:50.193 I have YouTube studio, which is like, 00:10:50.523 --> 00:10:51.853 You know, Not really a tool. 00:10:51.853 --> 00:10:54.026 And then moving on to finance. 00:10:54.596 --> 00:10:55.403 Finance. 00:10:55.462 --> 00:10:58.582 QuickBooks is the tool that I use for accounting. 00:10:59.182 --> 00:11:02.062 I've been using it for many years before that I used a company called 00:11:02.092 --> 00:11:04.612 zero and I know people like wave app. 00:11:04.729 --> 00:11:07.819 But honestly, QuickBooks is like the, oh, gee. 00:11:08.299 --> 00:11:13.549 And it's pretty cheap and it just, it allows me to what's great. 00:11:13.969 --> 00:11:18.289 The one thing I love about QuickBooks specifically over the other two. 00:11:18.949 --> 00:11:21.259 Is I can classify. 00:11:21.739 --> 00:11:26.149 The different expenses because I technically have one LLC. 00:11:26.209 --> 00:11:27.139 I have one business. 00:11:27.529 --> 00:11:30.019 And under that business are three different brands. 00:11:30.019 --> 00:11:31.879 I have some university brew cabin and money lab. 00:11:32.299 --> 00:11:35.689 And I, and you know, sometimes I'll spend money on brew cabin 00:11:35.689 --> 00:11:37.969 equipment, or I'll spend money on. 00:11:38.329 --> 00:11:40.749 You know, maybe some software just for money lab. 00:11:41.049 --> 00:11:44.139 And so I want to allocate those expenses to the proper. 00:11:44.210 --> 00:11:48.500 Business or, or to the proper, I guess, entity, but again, all under one roof. 00:11:48.500 --> 00:11:52.162 So that has this ability to classify different expenses. 00:11:52.162 --> 00:11:56.002 And so I have three classifications which are kind of like categories and 00:11:56.002 --> 00:11:59.452 it allows me to like split up my profit and loss statements to be like, okay, 00:11:59.452 --> 00:12:03.232 how much did money lab make versus how much did money lab spend specifically? 00:12:03.241 --> 00:12:03.620 And. 00:12:04.280 --> 00:12:05.570 I do have an accountant. 00:12:05.930 --> 00:12:11.240 That I pay on retainer and he can log into the QuickBooks account and check 00:12:11.240 --> 00:12:13.940 things and balance the books and all that. 00:12:13.940 --> 00:12:16.376 But personally I do all the bookkeeping. 00:12:16.376 --> 00:12:19.646 So I go in every single month and I categorize all my 00:12:19.676 --> 00:12:21.476 expenses and all my income. 00:12:22.226 --> 00:12:26.216 And my accountant just like, basically make sure I'm good. 00:12:26.636 --> 00:12:29.906 He's just there and then helps me with taxes at the end of the year. 00:12:29.949 --> 00:12:31.535 Then I use mint personally. 00:12:31.865 --> 00:12:32.555 To just track. 00:12:33.155 --> 00:12:34.295 Personal expenses. 00:12:34.415 --> 00:12:37.175 Mainly my net worth don't really track much else. 00:12:37.385 --> 00:12:38.795 And it's kind of automatic from there. 00:12:38.804 --> 00:12:39.847 And I use. 00:12:40.087 --> 00:12:41.137 Gusto. 00:12:41.767 --> 00:12:42.877 For payroll. 00:12:42.877 --> 00:12:47.481 So, my company is an LLC, but we are taxed as an S-corp, 00:12:47.511 --> 00:12:50.121 which means that I have to pay. 00:12:50.601 --> 00:12:51.561 My employees. 00:12:51.561 --> 00:12:53.396 And I'm saying that with air quotes a salary. 00:12:53.396 --> 00:12:55.766 So I am an employee of my own company. 00:12:56.006 --> 00:12:58.256 And Steph is an employee of the company. 00:12:58.586 --> 00:13:01.856 And we are both paid a salary twice per month. 00:13:01.916 --> 00:13:02.666 Just like normal. 00:13:02.666 --> 00:13:04.586 We get direct deposit into our accounts. 00:13:05.216 --> 00:13:05.996 And that's how it works. 00:13:05.996 --> 00:13:07.256 And I use Gusto to do that. 00:13:07.616 --> 00:13:11.426 Gusto also pays workers' comp because I have one employee I need 00:13:11.426 --> 00:13:12.956 to pay worker's comp for Colorado. 00:13:13.346 --> 00:13:15.866 And it also pays for our health insurance. 00:13:15.896 --> 00:13:17.906 So I do our health insurance through Gusto as well. 00:13:17.906 --> 00:13:20.934 So a little bit comes out of our paychecks and. 00:13:20.966 --> 00:13:22.704 The business pays the rest. 00:13:23.394 --> 00:13:26.934 And that's all done through Gusto, which is the best absolute of your. 00:13:27.984 --> 00:13:30.714 If you need payroll, just use Gusto. 00:13:30.714 --> 00:13:32.244 It's so frigging easy. 00:13:32.304 --> 00:13:36.497 And we're even thinking about setting up a company, 401k, which means that 00:13:36.497 --> 00:13:37.787 we can do that through Gusto too. 00:13:37.787 --> 00:13:40.397 And they do all kinds of other things and you can actually 00:13:40.397 --> 00:13:41.147 talk to them on the phone. 00:13:41.237 --> 00:13:42.434 It's awesome. 00:13:42.434 --> 00:13:42.809 Okay. 00:13:43.169 --> 00:13:45.629 So moving on to the marketing folder. 00:13:45.726 --> 00:13:49.116 We have quite a few here, so I'll try to get through them as fast. 00:13:49.116 --> 00:13:51.696 We already talked about front front is my email app. 00:13:51.696 --> 00:13:52.506 I'm pretty much in it. 00:13:52.956 --> 00:13:53.946 All day, every day. 00:13:53.973 --> 00:13:58.493 I use podia to sell all of my digital products. 00:13:58.523 --> 00:14:01.343 So on money lab, it sells. 00:14:01.417 --> 00:14:03.127 You know, all of the courses that I have. 00:14:03.637 --> 00:14:03.997 Right. 00:14:04.867 --> 00:14:07.447 I on SUNY university, I have four courses. 00:14:07.447 --> 00:14:08.377 It sells those. 00:14:08.467 --> 00:14:09.577 It's a separate account. 00:14:09.607 --> 00:14:12.397 So I have three separate podia accounts and on brew cabin, we have 00:14:12.397 --> 00:14:13.987 one course there and it sells that. 00:14:14.737 --> 00:14:19.447 For email marketing, I use active campaign and I have one active campaign 00:14:19.447 --> 00:14:23.407 account and all three of my brands live underneath that one account. 00:14:23.407 --> 00:14:25.327 So it actually saves me a little bit of money. 00:14:25.987 --> 00:14:30.773 Because inactive campaign, you can have different lists as opposed to 00:14:30.773 --> 00:14:33.872 what I used before, which is convert kit, which is just one giant list. 00:14:33.872 --> 00:14:36.632 And then you had to sort of categorize everything with tags, which can get 00:14:36.632 --> 00:14:38.522 really messy with active campaign. 00:14:38.522 --> 00:14:41.582 You have lists, you have tags, you have. 00:14:41.702 --> 00:14:45.032 You know, custom fields, you have all this stuff and the visual 00:14:45.032 --> 00:14:49.412 automations and, and just the way that you can like set up automations 00:14:49.442 --> 00:14:51.182 just made a lot more sense to me. 00:14:51.219 --> 00:14:53.319 Then convert kit date, and that's why I switched. 00:14:53.319 --> 00:14:53.902 So I switched. 00:14:53.902 --> 00:14:55.224 For two reasons, one. 00:14:55.224 --> 00:14:56.828 Because actually it would save me. 00:14:56.858 --> 00:14:59.438 I think it saved me like a hundred bucks a month because I could take 00:14:59.468 --> 00:15:03.578 all three of my businesses and put them under one account where with 00:15:03.578 --> 00:15:08.268 convert kit, I had to have three separate accounts, which was not ideal. 00:15:08.314 --> 00:15:08.944 And. 00:15:09.724 --> 00:15:13.534 It allows me to create Seasonal automations, which is what 00:15:13.534 --> 00:15:15.184 I use for some universities. 00:15:15.184 --> 00:15:16.204 So you can check that out. 00:15:16.204 --> 00:15:17.908 If you go to money, lab.co. 00:15:17.908 --> 00:15:20.533 I have an article about why I switched to active campaign and 00:15:20.533 --> 00:15:21.553 all the things I can do with it. 00:15:22.153 --> 00:15:22.993 And so that's what I use. 00:15:23.743 --> 00:15:24.493 For. 00:15:25.843 --> 00:15:27.343 Individual pages. 00:15:27.343 --> 00:15:31.333 Like, let's just say I have to create like a quick page, like an opt-in page. 00:15:31.363 --> 00:15:35.563 Or I had to create like a page where somebody can go to download something or. 00:15:36.043 --> 00:15:37.393 You know, just whatever. 00:15:37.419 --> 00:15:41.494 I started using lead pages thanks to miles Beckler because I was setting up. 00:15:42.004 --> 00:15:45.814 All this like funnel stuff in the beginning of 2021, which can read 00:15:45.814 --> 00:15:49.474 about I'm at the gazillion dollar sales funnel experiment on money lab. 00:15:49.984 --> 00:15:54.334 And it allowed me to just spin up a landing page very quickly. 00:15:54.844 --> 00:15:55.474 And. 00:15:56.554 --> 00:16:00.184 Connected to active campaign and connected to podia and do all 00:16:00.184 --> 00:16:01.744 this like really fancy stuff. 00:16:02.284 --> 00:16:03.574 Without coding anything. 00:16:04.024 --> 00:16:09.154 When I used to use just WordPress pages, but if you wanted to do any 00:16:09.154 --> 00:16:13.084 customization to them and make them look like sales pages, you had to do that 00:16:13.084 --> 00:16:15.364 manually or use like a page builder. 00:16:15.694 --> 00:16:17.554 And it just got like, 00:16:18.214 --> 00:16:19.174 It's just messy. 00:16:19.504 --> 00:16:22.834 And then there was like caching issues because I obviously care about page speed. 00:16:22.834 --> 00:16:25.482 And so, it was just like, it was just harder to manage. 00:16:25.992 --> 00:16:28.452 But with lead pages, I have one account. 00:16:28.482 --> 00:16:29.712 I can create a page. 00:16:29.772 --> 00:16:30.892 I have three separate. 00:16:30.942 --> 00:16:31.632 Domains. 00:16:31.992 --> 00:16:37.632 So I have like pages dot, some university pages dot brew, cabin pages.money, lab.co. 00:16:37.662 --> 00:16:39.312 So it's a sub domain that I use. 00:16:39.672 --> 00:16:42.252 And so all of the pages are hosted on lead pages. 00:16:42.402 --> 00:16:43.872 They're all really fast. 00:16:44.142 --> 00:16:47.022 And they're pages that don't need SEO juice. 00:16:47.052 --> 00:16:49.842 Like they're kind of like, again, opt-in pages. 00:16:49.903 --> 00:16:55.213 There, you know, OTO pages or like one time offer pages or like just, you 00:16:55.213 --> 00:16:58.783 know, maybe a sales page where I can AB test the sales page really quickly. 00:16:58.783 --> 00:17:01.693 Because with lead pages, you duplicate the page, you make some changes. 00:17:01.933 --> 00:17:02.263 Boom. 00:17:02.263 --> 00:17:04.333 You let it run and you see what happens. 00:17:04.383 --> 00:17:09.813 So that has been like actually one of the best decisions that I made in 2021. 00:17:10.083 --> 00:17:11.520 And I'm going to continue. 00:17:11.520 --> 00:17:12.163 To stick with it. 00:17:12.673 --> 00:17:13.963 And I love lead pages. 00:17:14.503 --> 00:17:16.603 It's just like, and I host everything there. 00:17:16.633 --> 00:17:18.163 I don't connect it through WordPress. 00:17:18.204 --> 00:17:19.371 Highly recommended. 00:17:19.671 --> 00:17:21.471 Instead of using WordPress pages. 00:17:21.741 --> 00:17:22.081 Okay. 00:17:22.096 --> 00:17:25.636 I have deadline funnel is a tool that I use. 00:17:25.816 --> 00:17:28.036 I use that for my OTO. 00:17:28.036 --> 00:17:31.737 So if you sign up for any of my websites you will get taken to 00:17:31.737 --> 00:17:36.597 a page where I have an offer and that offer has a deadline to it. 00:17:36.597 --> 00:17:39.457 Whether it's 24 hours, three days, whatever. 00:17:39.457 --> 00:17:44.112 Truthfully, I don't know how well this works, but I've been using it for a year. 00:17:44.112 --> 00:17:45.012 I'm happy with it. 00:17:45.012 --> 00:17:46.030 It's it's good. 00:17:46.086 --> 00:17:47.466 You know, so I like it. 00:17:47.946 --> 00:17:48.936 It's expensive, but. 00:17:49.566 --> 00:17:53.256 You know, it's probably, I think it's like a hundred bucks a month and it's probably. 00:17:53.706 --> 00:17:56.106 You know, it's probably, I mean, it's more than paid for itself. 00:17:56.136 --> 00:17:56.886 I'm sure. 00:17:56.916 --> 00:17:57.516 So. 00:17:58.266 --> 00:17:59.856 I'm going to stick with it because I like it. 00:17:59.894 --> 00:18:00.556 It's simple to use. 00:18:01.276 --> 00:18:05.116 I use HRS H refs is my SEO tool of choice. 00:18:05.146 --> 00:18:06.916 And I say this all the time. 00:18:07.606 --> 00:18:10.396 To anyone who's looking to get into sort of like. 00:18:10.996 --> 00:18:12.376 Entrepreneurial. 00:18:12.448 --> 00:18:15.538 Endeavors online, especially when it comes to like affiliate 00:18:15.568 --> 00:18:17.488 sites, authority sites, et cetera. 00:18:18.298 --> 00:18:20.218 You got to take SEO seriously. 00:18:20.548 --> 00:18:23.938 And in order to take SEO seriously, you need a tool. 00:18:24.298 --> 00:18:27.148 You need a professional SEO tool. 00:18:27.838 --> 00:18:30.028 And there are three that I've used. 00:18:30.118 --> 00:18:32.248 I've used SEM rush or SEMrush. 00:18:32.518 --> 00:18:35.848 I've used a Moz and I'm on H refs. 00:18:36.178 --> 00:18:37.738 I do think it's the best. 00:18:37.744 --> 00:18:41.666 I, I am sort of like wanting to check out SEMrush a little bit. 00:18:42.446 --> 00:18:44.006 I kind of just want to see what's going on there. 00:18:44.036 --> 00:18:45.476 Cause I know they've made a lot of changes. 00:18:45.476 --> 00:18:47.516 I know they've gotten some like funding. 00:18:47.516 --> 00:18:48.206 I know they're Nash. 00:18:48.266 --> 00:18:50.006 They're like publicly traded now. 00:18:50.093 --> 00:18:51.473 Which is just an interesting. 00:18:52.043 --> 00:18:52.403 I don't know. 00:18:52.583 --> 00:18:54.473 I just, I'm just interested in it. 00:18:54.473 --> 00:18:56.903 So like, and I think it's, it's the same price as H refs. 00:18:57.293 --> 00:19:00.113 But I'm using eight drafts and I'm kind of glued to it by now. 00:19:00.143 --> 00:19:02.019 I've been using it for like four years, I think. 00:19:02.022 --> 00:19:04.332 Ad it costs a hundred bucks a month, but you know what. 00:19:05.652 --> 00:19:07.252 Probably the best. 00:19:07.303 --> 00:19:07.903 Investment. 00:19:07.903 --> 00:19:09.583 I have like all the tools that I use. 00:19:09.943 --> 00:19:13.453 It's probably like the, the one that like, it's literally like the, the. 00:19:13.513 --> 00:19:15.973 The linchpin of my entire business is that tool. 00:19:15.973 --> 00:19:17.563 So I think you need to get it. 00:19:17.594 --> 00:19:18.959 I use genius link. 00:19:18.977 --> 00:19:20.747 Right now I'm on genius link. 00:19:21.197 --> 00:19:25.397 Mainly for international monetization on Amazon. 00:19:25.397 --> 00:19:29.117 I don't use it for anything else because lasso is the other tool that I use. 00:19:29.117 --> 00:19:30.227 My other plugin that I use. 00:19:31.187 --> 00:19:32.447 That does a lot of that. 00:19:32.477 --> 00:19:36.917 And I know that Amazon has one link, which is kind of like. 00:19:37.517 --> 00:19:39.887 I, I just don't know if genius link. 00:19:40.607 --> 00:19:43.817 Is that much better than one link, although they do claim that. 00:19:43.817 --> 00:19:45.707 So I'm currently paying for it. 00:19:46.337 --> 00:19:46.787 But. 00:19:47.957 --> 00:19:51.395 I'm like just waiting for Andrew to tell me that like, Hey you 00:19:51.395 --> 00:19:54.245 know, Lasso can do all that now. 00:19:54.845 --> 00:19:57.305 And so I don't need to pay for two tools that do the same thing. 00:19:57.338 --> 00:20:00.488 But genius link is good for the international monetization. 00:20:00.488 --> 00:20:01.658 If you're using Amazon. 00:20:02.378 --> 00:20:04.628 You can check it out for other things, but I don't think it's 00:20:04.628 --> 00:20:05.978 like a tool that I would recommend. 00:20:06.278 --> 00:20:11.888 You know, like for my specific, you know, where I am and the tools that I use. 00:20:12.158 --> 00:20:14.661 I'm not saying, I think it's great if you have like, if you don't have 00:20:14.661 --> 00:20:17.991 a website, And you don't want to use, or you don't want to use WordPress. 00:20:18.021 --> 00:20:19.101 You don't want to use lasso. 00:20:19.461 --> 00:20:23.365 You can use genius link to kind of centralize all of your affiliate links. 00:20:23.365 --> 00:20:25.825 If you have like a YouTube channel or you're just like outside of 00:20:25.825 --> 00:20:27.559 WordPress, I think it's great for that. 00:20:27.571 --> 00:20:28.741 I use Zapier. 00:20:29.371 --> 00:20:32.701 To connect some different things and do some automations for me, 00:20:32.701 --> 00:20:37.591 the reason I started using it was because I was using podia. 00:20:38.341 --> 00:20:40.441 To sell my membership. 00:20:40.441 --> 00:20:42.611 So I have a membership site called money lab pro. 00:20:42.611 --> 00:20:44.573 That uses a tool called circle. 00:20:45.353 --> 00:20:46.763 That's the community platform. 00:20:47.123 --> 00:20:51.413 And at the time circle did not offer any sort of paywall 00:20:51.413 --> 00:20:53.243 solutions or payment processing. 00:20:53.543 --> 00:20:54.683 And so I had to use. 00:20:54.761 --> 00:20:56.171 Podia to sell it. 00:20:56.621 --> 00:21:01.491 And then like send an invite and connect the two using Zapier. 00:21:01.491 --> 00:21:03.760 And you might know it as Zapier, but I don't know why you call 00:21:03.760 --> 00:21:05.440 it that, because that sounds. 00:21:06.190 --> 00:21:09.460 Wrong and you make zaps, you don't make zips. 00:21:09.490 --> 00:21:10.570 So I don't why you call. 00:21:10.600 --> 00:21:12.100 Zapier Zapier. 00:21:12.150 --> 00:21:13.620 Oh, I gotta have a lot of fucking tools now. 00:21:13.830 --> 00:21:15.540 I'm like, I feel like I'm not even halfway through it. 00:21:15.564 --> 00:21:17.276 And even talking about like WordPress plugins, there's 00:21:17.306 --> 00:21:18.506 going to be a WordPress blog. 00:21:18.506 --> 00:21:20.126 It's going to be like a whole different episode. 00:21:20.846 --> 00:21:21.656 Which is probably good. 00:21:21.706 --> 00:21:23.375 But yeah, I use that. 00:21:23.405 --> 00:21:23.705 So. 00:21:24.245 --> 00:21:25.925 I started using it for that, but then I'm like, you know, 00:21:25.925 --> 00:21:27.485 what, what else can zap your do? 00:21:27.785 --> 00:21:30.155 So I have it, like, I started using it to like, 00:21:30.815 --> 00:21:33.905 Do some like marketing automations, like every time I publish a new 00:21:34.055 --> 00:21:36.305 podcast episode, it gets tweeted. 00:21:36.305 --> 00:21:37.565 It gets puts on Facebook. 00:21:37.595 --> 00:21:40.235 Every time I publish a new YouTube video, it gets tweeted. 00:21:40.235 --> 00:21:41.225 It gets Facebooked. 00:21:41.885 --> 00:21:42.995 You know, every time. 00:21:43.685 --> 00:21:47.345 Every week, it automatically posted my community, like a specific thing, a 00:21:47.345 --> 00:21:49.685 call to action and it there's, and I'm. 00:21:50.195 --> 00:21:51.815 I'm still messing with it. 00:21:51.875 --> 00:21:53.825 I do like it for those reasons. 00:21:53.825 --> 00:21:54.275 Like this. 00:21:55.175 --> 00:21:58.865 Like, instead of paying somebody to do these like automated things, like, 00:21:58.895 --> 00:22:00.695 let me see if Zapier can do it first. 00:22:00.755 --> 00:22:03.575 And then if Zapier can do it and that's pretty decent, then, like, I don't 00:22:03.575 --> 00:22:04.895 need to hire somebody, which is great. 00:22:04.904 --> 00:22:05.789 So just I don't know. 00:22:05.819 --> 00:22:06.299 I like it. 00:22:06.809 --> 00:22:07.229 It's cheap. 00:22:07.296 --> 00:22:09.022 I use a tool called. 00:22:09.712 --> 00:22:13.792 Email subject line tester, which is just a little tool that I have in my bookmarks. 00:22:13.859 --> 00:22:14.532 It's okay. 00:22:15.342 --> 00:22:18.552 It's made by CoSchedule, which makes headline analyzer, which 00:22:18.552 --> 00:22:20.562 I do love and continue to use. 00:22:20.594 --> 00:22:24.347 The email subject line tester is not the best built out thing. 00:22:24.347 --> 00:22:26.567 Although I think they really should invest in it because I think it 00:22:26.627 --> 00:22:30.167 could be great, but it does have a lot of contradictions within it. 00:22:30.197 --> 00:22:32.387 So it's not really a good indicator. 00:22:32.457 --> 00:22:36.177 But it's just something that helps me sort of like craft email. 00:22:36.477 --> 00:22:37.897 Headlines or subject lines. 00:22:37.909 --> 00:22:41.329 And it cause its stores, you know, every everyone you test and it gives 00:22:41.329 --> 00:22:43.729 you a score and just that sort of. 00:22:44.479 --> 00:22:46.112 Alone is good enough for me. 00:22:46.121 --> 00:22:50.441 All right, so let's move on to content and we'll end it here. 00:22:50.561 --> 00:22:51.131 Okay. 00:22:51.161 --> 00:22:51.671 And I'm going to. 00:22:52.301 --> 00:22:54.971 Get through this, and this is kind of like, there's a little 00:22:54.971 --> 00:22:55.841 bit of marketing in here. 00:22:55.901 --> 00:22:56.621 There's a little bit of 00:22:56.624 --> 00:22:59.144 You know, There's some other stuff in here. 00:22:59.144 --> 00:23:01.544 So for podcasting, I've been, you know, I'm recording this 00:23:01.544 --> 00:23:03.254 on an app called descript. 00:23:03.734 --> 00:23:07.154 I call it descript because it's like description. 00:23:07.184 --> 00:23:08.504 It's like the short version, right? 00:23:08.534 --> 00:23:09.794 Because it's description. 00:23:10.214 --> 00:23:13.544 But they call it de script, which that's wrong. 00:23:13.754 --> 00:23:14.084 It's like. 00:23:14.984 --> 00:23:15.434 Guys. 00:23:17.384 --> 00:23:17.894 Folks. 00:23:18.764 --> 00:23:19.394 Citizens. 00:23:19.724 --> 00:23:20.264 It's like. 00:23:20.984 --> 00:23:21.944 SCM rush. 00:23:22.004 --> 00:23:23.144 It's SCM rush. 00:23:23.234 --> 00:23:23.564 Okay. 00:23:23.564 --> 00:23:25.814 It stands for search engine marketing rush. 00:23:26.714 --> 00:23:29.894 But then they're like, well, we're more than just search engine marketing. 00:23:30.254 --> 00:23:31.664 So it's now SEMrush. 00:23:31.724 --> 00:23:34.934 I'm like, God fucking drives me nuts, man. 00:23:36.014 --> 00:23:37.184 It just drives me nuts. 00:23:37.214 --> 00:23:38.144 It drives me nuts. 00:23:38.534 --> 00:23:41.084 Because like, you don't have to explain it that way. 00:23:41.084 --> 00:23:42.614 Also just call it. 00:23:42.644 --> 00:23:43.214 Who cares? 00:23:43.214 --> 00:23:43.964 What people call it? 00:23:45.314 --> 00:23:46.514 ATF is the worst. 00:23:47.084 --> 00:23:48.314 Cause it's like, it's not even. 00:23:49.064 --> 00:23:49.871 It's whatever. 00:23:50.681 --> 00:23:53.741 I don't understand how, why people name things that are 00:23:53.741 --> 00:23:55.451 hard to say it doesn't like. 00:23:56.951 --> 00:23:58.031 It just drives me nuts. 00:23:58.811 --> 00:24:00.524 And I can go on a whole rant about that. 00:24:00.914 --> 00:24:04.304 Maybe I want to write that down because I can go on a whole rant. 00:24:04.784 --> 00:24:08.054 About naming, just like brand naming. 00:24:09.044 --> 00:24:11.204 I have a great story about brand naming too. 00:24:11.264 --> 00:24:12.644 That is hilarious. 00:24:12.674 --> 00:24:14.984 And I'm not going to tell it I'm going to right now. 00:24:15.044 --> 00:24:16.934 I'll I'll keep it for a future episode. 00:24:17.654 --> 00:24:22.934 Anyway, moving on, I'm using these gripped or descript to record this podcast. 00:24:23.204 --> 00:24:27.974 And I host the podcast on transistor.fm, which is run by Justin Jackson. 00:24:28.274 --> 00:24:30.494 And I love it very simple. 00:24:30.584 --> 00:24:31.124 And what's great. 00:24:31.244 --> 00:24:35.752 The reason I use the script or the script, as opposed to say like, I like. 00:24:36.202 --> 00:24:38.302 I use logic to do all my music recording. 00:24:38.302 --> 00:24:39.772 It's what I recorded all my podcasts. 00:24:39.772 --> 00:24:44.415 And before that I like descript because it works directly with transistors. 00:24:44.415 --> 00:24:48.825 So when I hit publish it automatically uploads to transistor as a podcast and 00:24:48.825 --> 00:24:51.225 I'm done, it's like super easy to use. 00:24:51.555 --> 00:24:51.895 Okay. 00:24:51.963 --> 00:24:53.523 And I just did the overdub same thing. 00:24:53.523 --> 00:24:56.163 So if I make any stupid mistakes or I say something awful, I can just 00:24:56.163 --> 00:24:57.633 like change it in my own voice. 00:24:57.723 --> 00:24:58.483 So that's cool. 00:24:58.506 --> 00:24:58.950 Anyway. 00:24:58.950 --> 00:25:07.023 Then I've been using Canva to do some stuff, but from being honest, like. 00:25:07.773 --> 00:25:10.383 It's just a little clunky for me. 00:25:10.413 --> 00:25:13.203 Like I started using it and I was like, oh man, Canva's the shit. 00:25:13.233 --> 00:25:13.833 I get it. 00:25:13.833 --> 00:25:14.523 I understand it. 00:25:14.523 --> 00:25:14.973 It's great. 00:25:14.973 --> 00:25:18.419 When you have like, a team, a team and you can all work in the same thing, but. 00:25:19.079 --> 00:25:22.349 I don't know, it just, there's just some, I guess, as a designer and 00:25:22.379 --> 00:25:27.509 somebody that has used like Adobe products, my entire life, and I'm just, 00:25:27.509 --> 00:25:29.879 I don't have as much control and the. 00:25:30.419 --> 00:25:33.719 The organization of files is a little wonky to me. 00:25:33.719 --> 00:25:36.419 I wish they had like layer control and stuff. 00:25:37.229 --> 00:25:37.709 So. 00:25:38.579 --> 00:25:43.269 Personally I'm I think I'm probably gonna stop using Canva this year. 00:25:43.303 --> 00:25:46.513 But if you are not a designer and you need to get designs up, it 00:25:46.513 --> 00:25:48.013 is actually a pretty good tool. 00:25:48.343 --> 00:25:50.443 I actually used it to make a youth. 00:25:50.536 --> 00:25:55.666 One of the biggest reasons I started using it was earlier in 2021. 00:25:56.146 --> 00:25:59.236 I did a challenge where I had a published 31. 00:25:59.626 --> 00:26:00.886 YouTube videos in a row. 00:26:00.946 --> 00:26:04.546 And I hired my VA to create the thumbnails. 00:26:05.026 --> 00:26:07.306 And she's doesn't design anything. 00:26:07.336 --> 00:26:08.116 Like she's not a designer. 00:26:08.146 --> 00:26:10.216 She doesn't have like, you know, Adobe tools. 00:26:10.546 --> 00:26:14.386 And so I signed up for Canva and gave her access and showed her how to use it. 00:26:14.386 --> 00:26:15.316 Like the video. 00:26:15.946 --> 00:26:16.486 And it worked. 00:26:16.486 --> 00:26:17.506 It was good, but. 00:26:18.586 --> 00:26:22.808 I think You know, I have to lean on my design skills a little bit more this year. 00:26:23.318 --> 00:26:27.458 I really want a, I always want to outsource my design skills, but 00:26:27.458 --> 00:26:29.318 I know that they're like decent. 00:26:29.348 --> 00:26:32.918 And so as like, You know, it's something I'm actually good at where it's like, I 00:26:32.918 --> 00:26:36.908 really should be leaning on other people to do things that I'm not good at, or that 00:26:37.148 --> 00:26:40.298 don't really need my specific talents. 00:26:40.321 --> 00:26:44.281 So again, I think Canva is going to be on the chopping block for 2022. 00:26:44.881 --> 00:26:45.841 I use headline studio. 00:26:45.871 --> 00:26:47.131 I mentioned that by CoSchedule. 00:26:47.131 --> 00:26:47.911 I do love it. 00:26:47.926 --> 00:26:48.838 Anytime I write. 00:26:49.198 --> 00:26:50.698 Any headline for anything? 00:26:50.698 --> 00:26:52.223 I run it through their first. 00:26:52.273 --> 00:26:54.523 Last year I started using a tool called reform. 00:26:55.033 --> 00:26:58.783 Which is a really simple version of Typeform, which is way cheaper. 00:26:58.821 --> 00:27:01.907 It's sort of like Google forms meets type form. 00:27:01.907 --> 00:27:03.107 It's very, very simple. 00:27:03.128 --> 00:27:04.897 There's still a very small company. 00:27:05.227 --> 00:27:07.357 And I can actually talk with the owners. 00:27:07.357 --> 00:27:08.227 It's pretty cool. 00:27:08.797 --> 00:27:09.487 I use it. 00:27:09.547 --> 00:27:10.297 It's great. 00:27:10.297 --> 00:27:13.027 I'm using it for like, anytime you need to send out a survey and 00:27:13.027 --> 00:27:16.867 I have an automatically pipe, all that data into active campaign. 00:27:16.867 --> 00:27:20.767 So I'm constantly collecting data for my subscribers through forms. 00:27:20.780 --> 00:27:23.930 Yeah, it's just kind of on autopilot right now and I do love it. 00:27:24.320 --> 00:27:27.513 I use zoom for all of our meetings on circle. 00:27:27.543 --> 00:27:28.893 We do like, you know, live. 00:27:29.403 --> 00:27:30.333 Meetings and stuff. 00:27:30.903 --> 00:27:33.633 I'll continue to use zoom because I don't see anything better. 00:27:33.633 --> 00:27:38.193 And I use Zapier to automatically set up my hat, my weekly happy 00:27:38.193 --> 00:27:39.231 hour calls, which is great. 00:27:39.231 --> 00:27:43.186 I do have Jarvis, which is the hot, new tool of 2021. 00:27:43.186 --> 00:27:46.349 Which is, you know, the AI thing for, for writing. 00:27:46.396 --> 00:27:49.446 I will say I will continue to pay for it this year. 00:27:49.956 --> 00:27:53.466 Although I'm using it less and less frequently. 00:27:53.496 --> 00:27:57.306 I use it as sort of like a writer's block push. 00:27:57.636 --> 00:28:00.666 Mostly for marketing stuff, like product descriptions. 00:28:01.026 --> 00:28:06.366 Or Facebook ads or Google ads or, you know, little, little sentences that I need 00:28:06.366 --> 00:28:08.433 where it kind of spins some stuff for me. 00:28:08.451 --> 00:28:09.411 Writing blog posts. 00:28:09.441 --> 00:28:10.551 No, it does not. 00:28:10.761 --> 00:28:11.751 No, I am. 00:28:11.871 --> 00:28:13.117 No, I'm better than it. 00:28:13.140 --> 00:28:15.139 And I'm sure most people are better than it. 00:28:15.139 --> 00:28:17.806 So yeah, for marketing purposes, little like. 00:28:18.436 --> 00:28:19.366 Just, I don't know. 00:28:19.366 --> 00:28:22.126 I just, every once in a while, I just need like a couple 00:28:22.156 --> 00:28:23.792 paragraphs for like, maybe it's a. 00:28:23.820 --> 00:28:28.050 Description for an affiliate product or one of my digital products or, you 00:28:28.050 --> 00:28:30.600 know, a little blurb and it's great. 00:28:30.600 --> 00:28:31.260 Cause it like. 00:28:31.590 --> 00:28:34.140 It spits out like a very salesy. 00:28:35.130 --> 00:28:36.150 Block of text. 00:28:36.660 --> 00:28:39.060 That sounds good from a sales perspective. 00:28:39.060 --> 00:28:41.250 And then I just kind of take that and massage it. 00:28:41.250 --> 00:28:42.810 So it fits my voice a little bit better. 00:28:42.810 --> 00:28:43.230 And then. 00:28:43.950 --> 00:28:44.653 Go from there. 00:28:44.679 --> 00:28:46.449 So I'm going to continue to use it. 00:28:46.539 --> 00:28:48.429 It's I don't know if it's worth. 00:28:48.939 --> 00:28:52.059 The a hundred dollars a month that I spent on it for as much as I use it. 00:28:53.379 --> 00:28:57.519 So it's probably better, like, you know, the time it takes 00:28:57.519 --> 00:28:59.379 for me to pull up the tool. 00:29:00.309 --> 00:29:02.019 Literally type in. 00:29:02.439 --> 00:29:06.399 The things I wanted to spit out and then it haven't spit out at me. 00:29:06.939 --> 00:29:10.029 I probably could have just wrote the three sentence thing that I need it. 00:29:10.779 --> 00:29:14.109 So I don't really think it's saving me time. 00:29:14.679 --> 00:29:16.809 And I don't really think it's moving the needle on my business. 00:29:16.809 --> 00:29:19.059 If I'm being honest, it is the hot new tool. 00:29:19.089 --> 00:29:20.769 I get that it does a lot of things, but. 00:29:21.309 --> 00:29:24.159 As somebody who writes very technical stuff and doesn't 00:29:24.189 --> 00:29:25.809 really have an issue with. 00:29:26.769 --> 00:29:28.929 You know, getting things started. 00:29:29.589 --> 00:29:33.909 I'm slowly realizing that it's like probably not worth the money for me. 00:29:34.509 --> 00:29:39.549 So I'm unfortunately I think Jarvis might be on the chopping block as well as Canva. 00:29:40.449 --> 00:29:41.319 This new year. 00:29:42.669 --> 00:29:44.619 The last tool that I want to bring up. 00:29:45.159 --> 00:29:48.429 Which we are currently using and testing out. 00:29:48.429 --> 00:29:52.779 We, we sort of got into it late in 2022 or sorry, 20, 21. 00:29:53.379 --> 00:29:54.729 And we're trying it out this year. 00:29:54.729 --> 00:29:55.959 It's called clear scope. 00:29:56.499 --> 00:29:59.619 And it is, it's probably one of the more expensive tools that 00:29:59.619 --> 00:30:02.019 I have besides active campaign. 00:30:02.081 --> 00:30:06.401 It is a SEO tool that connects with WordPress. 00:30:07.091 --> 00:30:10.901 And basically you run what it does is like. 00:30:11.261 --> 00:30:12.731 I can run a keyword through it. 00:30:12.731 --> 00:30:15.401 It runs a report and its scans like the top. 00:30:15.761 --> 00:30:17.801 30 websites in Google. 00:30:18.461 --> 00:30:22.871 And it sorta collects like a list of all of the words. 00:30:23.351 --> 00:30:26.501 That are commonly used throughout the top 30 results. 00:30:26.831 --> 00:30:30.041 And it compares that to your tax within WordPress. 00:30:30.041 --> 00:30:34.271 And so it'll say, you know, Hey, you're not using this word, but like 00:30:34.271 --> 00:30:37.991 five other websites are using this word, so you may want to use it. 00:30:37.991 --> 00:30:38.411 So it's. 00:30:39.041 --> 00:30:42.701 I think it's good because we talk about in the SEO course. 00:30:43.151 --> 00:30:47.081 We talk about cousin keywords or, you know, you have your primary keyword, 00:30:47.081 --> 00:30:50.621 your secondary keyword, your tertiary keyword, like these are, you have your 00:30:50.621 --> 00:30:54.191 main, you always have to have your main primary keyword that you have to target. 00:30:54.671 --> 00:30:59.201 But there are like different phrasings and different sort of like. 00:30:59.921 --> 00:31:01.781 Keywords that are not worth. 00:31:02.171 --> 00:31:05.291 You know, creating a whole separate article on, but could 00:31:05.291 --> 00:31:06.971 be kind of wrapped into it. 00:31:06.971 --> 00:31:10.511 And there's just certain keywords that are just related enough where 00:31:10.511 --> 00:31:11.801 we call them cousin keywords. 00:31:12.311 --> 00:31:13.001 And so. 00:31:13.721 --> 00:31:15.521 Clear scope, just kind of. 00:31:16.061 --> 00:31:18.941 Instead of like doing that research with an H refs. 00:31:19.481 --> 00:31:22.241 And finding all those keywords and then having to manually 00:31:22.241 --> 00:31:24.251 enter them into the content. 00:31:24.701 --> 00:31:28.601 I'm using a tool like clear scope to sort of do that for me as we're writing 00:31:28.601 --> 00:31:30.821 or as we're optimizing old posts. 00:31:31.541 --> 00:31:35.591 The tools that 170 bucks a month, and you only get 10 keywords a month. 00:31:35.681 --> 00:31:36.131 So. 00:31:36.881 --> 00:31:38.081 That's quite a bit of money. 00:31:39.281 --> 00:31:44.891 Whether it's actually moving the needle or not, or, or, you know, how. 00:31:45.431 --> 00:31:49.121 Much it itself is being like, you know what I mean? 00:31:49.121 --> 00:31:50.501 Like how much it's effective. 00:31:50.981 --> 00:31:53.681 Versus like, you know, Let's say we didn't use it. 00:31:53.774 --> 00:31:54.644 We don't have that. 00:31:54.644 --> 00:31:58.034 We're not testing the single clear scope variable in our SEO. 00:31:58.098 --> 00:32:01.308 But I do see its value just from an SEO perspective. 00:32:01.608 --> 00:32:04.758 I'm just, I just don't have any data that says, you know, this tool is like 00:32:05.058 --> 00:32:09.498 directly responsible for, you know, our position and certain keywords or whatever. 00:32:10.008 --> 00:32:15.575 So, I do like it because it does make sense to me again, like if everyone 00:32:15.575 --> 00:32:19.775 on the internet is talking about this one product and I'm, you know, 00:32:19.775 --> 00:32:21.725 I have an article about, you know, 00:32:21.817 --> 00:32:24.007 Around that product and I don't mention it well, it's like, 00:32:24.007 --> 00:32:25.237 well, then I'm missing out. 00:32:25.267 --> 00:32:26.317 Like my contents. 00:32:26.437 --> 00:32:30.697 Do you know, sort of missing the thing that the Internet's talking about. 00:32:30.697 --> 00:32:34.147 And so it kind of helps me like plug into the SEO site. 00:32:34.177 --> 00:32:35.297 Like Geist of. 00:32:35.297 --> 00:32:37.926 Whatever keyword I'm trying to rank for, if that makes sense. 00:32:38.646 --> 00:32:39.276 But anyway. 00:32:39.336 --> 00:32:41.016 The last tool that I'll mention. 00:32:41.736 --> 00:32:44.866 Which I know I said I was going to mention that, but how could I not mention. 00:32:44.896 --> 00:32:45.796 Sauna, baby. 00:32:46.156 --> 00:32:49.096 That's I run my entire business and I run my entire life. 00:32:49.666 --> 00:32:52.966 Through a sauna sauna basically is my calendar. 00:32:52.966 --> 00:32:53.816 My Google calendar. 00:32:53.885 --> 00:32:55.625 It is my personal to-do list. 00:32:56.015 --> 00:32:58.595 It is my business to do list it's. 00:32:58.595 --> 00:33:00.455 If it's not in a sauna, it doesn't get done. 00:33:00.455 --> 00:33:04.335 I have an entire course on it, which you should check out this year, especially. 00:33:04.382 --> 00:33:07.082 It it's, I use it as my editorial calendar. 00:33:07.292 --> 00:33:08.792 This was actually in a sauna. 00:33:08.792 --> 00:33:11.402 This, this episode was in a sauna, my favorite tools 00:33:11.402 --> 00:33:12.992 for online business in 2022. 00:33:13.412 --> 00:33:16.142 And I'm going to record it, which I'm doing right now. 00:33:16.322 --> 00:33:19.772 I'm going to publish it on transistor and I'm going to hit check and I finished it. 00:33:20.582 --> 00:33:20.972 C. 00:33:21.842 --> 00:33:23.462 And I have the entire. 00:33:23.488 --> 00:33:25.618 First quarter of 2022. 00:33:26.338 --> 00:33:29.428 Audio and video planned out for money lab. 00:33:29.608 --> 00:33:31.661 And that is an upcoming episode. 00:33:31.682 --> 00:33:33.752 On this podcast, we're going to talk about. 00:33:34.292 --> 00:33:37.052 Planning an editorial calendar using a sauna. 00:33:38.342 --> 00:33:38.762 So. 00:33:39.752 --> 00:33:40.172 That's it. 00:33:40.172 --> 00:33:42.092 Those are the tools that I'm using for 2022. 00:33:42.092 --> 00:33:46.292 And the tools that I told you are on the chopping block for 2022. 00:33:46.388 --> 00:33:49.478 Reach out to me, send me an email man@moneylab.co. 00:33:49.808 --> 00:33:52.568 Let me know if you, if you want, you know, maybe you're 00:33:52.568 --> 00:33:53.738 thinking about getting a tool. 00:33:53.805 --> 00:33:56.283 Maybe you want to downgrade and maybe you want to upgrade. 00:33:56.313 --> 00:33:58.623 Maybe you just want my personal opinion, which I gave you most 00:33:58.623 --> 00:34:02.013 of, but Hey, just reach out to me and I'm happy to talk to you. 00:34:02.013 --> 00:34:02.602 In fact, 00:34:02.625 --> 00:34:03.915 I want to talk to you. 00:34:04.305 --> 00:34:06.675 Because podcasting is so lonely. 00:34:07.185 --> 00:34:10.575 I'm sitting here in my basement, talking to myself. 00:34:10.815 --> 00:34:13.515 Making stupid hand gestures that no one can see. 00:34:14.445 --> 00:34:15.075 And telling. 00:34:15.645 --> 00:34:16.965 You know, you. 00:34:17.835 --> 00:34:18.915 About my stuff. 00:34:19.965 --> 00:34:22.155 Off the cuff with no script. 00:34:22.575 --> 00:34:23.445 I'm just talking. 00:34:24.465 --> 00:34:27.465 I like it, but it's a little lonely when I publish. 00:34:27.495 --> 00:34:28.305 I'm like, oh yeah, I forgot. 00:34:28.305 --> 00:34:28.815 I did that. 00:34:28.995 --> 00:34:29.835 No one emailed me. 00:34:29.985 --> 00:34:30.375 No one. 00:34:30.705 --> 00:34:31.755 You know, there's no comments. 00:34:31.755 --> 00:34:33.045 I can't respond. 00:34:33.525 --> 00:34:34.545 So the only, you know, there's. 00:34:35.205 --> 00:34:38.085 Until there's comments on podcast episodes, which there should be, 00:34:38.145 --> 00:34:40.035 but there's no universal platform. 00:34:40.132 --> 00:34:42.052 Send me an email man@moneylab.co. 00:34:43.342 --> 00:34:49.612 And go download it's free my perfect post cheat sheet at my lab.co/cheat sheet. 00:34:49.822 --> 00:34:51.952 If you have a website, which you probably do, if you're 00:34:51.952 --> 00:34:53.002 listening to the show at all, 00:34:53.752 --> 00:34:54.172 Okay. 00:34:55.642 --> 00:34:56.452 Besides that. 00:34:56.516 --> 00:34:57.296 Happy new year. 00:34:57.776 --> 00:34:59.096 And that's the only time I'll say it. 00:35:00.986 --> 00:35:01.628 And Yeah. 00:35:02.318 --> 00:35:02.858 See you next week. 00:35:02.978 --> 00:35:03.248 Bye. 00:35:16.988 --> 00:35:19.358 Computer: please tell your friends about this show.