The Vincenzo Landino Show

  “Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets.    While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more.   IBM is one brand ahead of the curve in the employee advocacy, even going so far as using live streaming and influencers, like today’s guest, Brian Fanzo, to add a new dimension to the brand. Listen in as Brian talks about how a major brand is realizing amazing results with this new media and how your brand can embrace the change.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.   His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.   Currently he's the Chief Change Officer at iSocialFanz while also hosting two weekly twitter hangouts #SbizHour & #Cloudtalk and also is the cohost of the SMACtalk podcast. (Social, Mobile, Analytics, Cloud) About IBM International Business M

Show Notes

 
“Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets. 
 
While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more.
 
IBM is one brand ahead of the curve in the employee advocacy, even going so far as using live streaming and influencers, like today’s guest, Brian Fanzo, to add a new dimension to the brand. Listen in as Brian talks about how a major brand is realizing amazing results with this new media and how your brand can embrace the change.
 
Andiamo!

About Brian Fanzo

Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.
 
His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.
 
Currently he's the Chief Change Officer at iSocialFanz while also hosting two weekly twitter hangouts #SbizHour & #Cloudtalk and also is the cohost of the SMACtalk podcast. (Social, Mobile, Analytics, Cloud)

About IBM

International Business M

What is The Vincenzo Landino Show?

The Vincenzo Landino Show offers concise insights into business, content, and the pursuit of excellence. No fluff, just ideas worth putting into play. For the ambitious creators and leaders who want influence that converts while living their best life.