The FMCG Marketing Daily | Coca-Cola suspends Fairlife production after ransomware | Coffee Mate stirs up summer fling | Walmart reveals soccer fans' World Cup

The FMCG Marketing Daily — July 18, 2026 In this episode: • A ransomware attack has forced Coca-Cola to halt production at its premium dairy brand Fairlife, exposing how cyber risk is now a front-line brand management crisis for FMCG companies. • Nestlé's Coffee Mate is running a social-first summer campaign built around consumer passion and seasonal relevance, offering a live case study in how legacy creamer brands are fighting for cultural attention. • Walmart's first-party data on 2026 World Cup shopping reveals concrete shifts in FMCG purchasing behaviour tied to the tournament, giving brand managers rare real-world evidence of how sports events drive category sales. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.