DASH Water Founder: From Kitchen Table to Selling 45 Million Cans a Year in Starbucks, Tesco, Sainsbury’s and Waitrose

Show Notes

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DASH are one of those gorgeous, quintessentially British brands, that I just simply love.

🍓 DASH packaging is beautifully simple.

🍓 DASH product is beautifully simple. Just water, bubbles, and wonky fruit.

🍓 DASH taste is beautifully simple, too.

🍓 Dash back your DASH - little effervescent fruit-flavour bombs explode and dance on your taste buds. C’est Bonne

🍋 Yes, they’ve launched in Australia and featured at Melbourne Fashion Week

🍋 Yes, they’re Victoria Beckham’s favourite drink.

🍋 Yes, they’ve sold 45 million cans per year.

🍋 And, yes, they’ve won listings at Starbucks, Tesco, Sainsbury’s, Waitrose, Whole Foods Market, Planet Organic

BUT.

Behind the beautifully simple British Brand is a Quintessentially Challenger Brand

The brand and team bubble with effervescent, hustle, grit, persistence, patience and never-giving up;

Dashing around Hyde Park, hustling to sell their first cans to randomers.

Dashing to nab the lime light from Prince Harry.

Dashing to sit outside Whole Foods Market to catch a buyer for 2 mins and win a listing

Dashing to pounce on TFL banning their ads on the Wonky Ads (yup, THAT Aubergine).

Jack is an absolute LEGEND. You’re going to love this. “Have Faith In Creativity” has stuck with me ever since our conversation.

ON THE MENU:

1. Why Founders Must “Have Faith in Creativity” and “You Simply Have To Do Things Differently”
2. ONE Vital Lesson on Creativity from James Watt, founder of BREWDOG - The Power of Analogue and Pen and Paper
3. How DASH landed EPIC investors like James Watt, BREWDOG, Logan Plant, Beavertown and Fairfax, Sipsmith
4. How To Actually Win in The “Meal Deal”. Hard Lessons from Being Delisted and Going Back in. Shoppers, Shop by Value
5. Why Creativity is not just a Sales and Marketing Function. Creativity Must Exist in Supply Chain and Ops too.
6. The Secrets Behind the Famous Wonky TFL Campaign: The Fine Balance of Planing, Creativity, Boldness and Hustle for a Nuclear BOMB of Awareness
7. David Milner’s Power of Relentless Focus: Don’t Boil The Ocean. Just pick TWO HUGE Problems per Year

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