Paris Talks Marketing

Dan is currently running marketing at Privy, the #1 reviewed sales app in the Shopify App Store. He has prior experience as a product marketer at HubSpot and Drift, and with demand generation for Onshape.

Product marketing helps companies understand what customers love about their products, why they're buying them, what features they're actually using, why they're picking you over other competitors, and many more insights. Tune in to find out more about the importance of product marketing and other interesting topics in this episode.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Paris and Dan discussed in this episode:

• What product marketing brings to the table & why is it a critical component of every company's success
• How Privy got on Shopify & became the number one rated app for Shopify
• SMS marketing & how the pandemic accelerated this trend
• How to use content marketing to educate your customers
• The importance of video marketing
• How to lift off your B2B brand on TikTok
• How influencer marketing could evolve in Web 3.0

Guest:
Daniel Murphy
Privy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!