Paris Talks Marketing

Dan is currently running marketing at Privy, the #1 reviewed sales app in the Shopify App Store. He has prior experience as a product marketer at HubSpot and Drift, and with demand generation for Onshape.

Product marketing helps companies understand what customers love about their products, why they're buying them, what features they're actually using, why they're picking you over other competitors, and many more insights. Tune in to find out more about the importance of product marketing and other interesting topics in this episode.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Paris and Dan discussed in this episode:

• What product marketing brings to the table & why is it a critical component of every company's success
• How Privy got on Shopify & became the number one rated app for Shopify
• SMS marketing & how the pandemic accelerated this trend
• How to use content marketing to educate your customers
• The importance of video marketing
• How to lift off your B2B brand on TikTok
• How influencer marketing could evolve in Web 3.0

Guest:
Daniel Murphy
Privy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.