Over the course of his 20-year career, Harvey Ma has held roles at NielsenIQ and Roundel, the in-house marketing and advertising agency for Target. He also held several leadership positions at Target spanning marketing, merchandising and negotiations. Now, he’s taking his passion for retail and advertising to the next level as Vice President of Albertsons Media Collective.
In this episode of Retail Remix, host Alicia Esposito chats with Harvey about how retail and the advertising landscapes have both evolved and converged, creating new opportunities for brands to create immersive and innovative brand experiences. Listen to learn:
- The top three trends Harvey believes are driving the evolution of retail media;
- Why transparency and measurement standardization are so top of mind for leadership teams;
- How privacy and data compliance will come to the forefront in a cookieless future; and
- How Albertsons Media Collective is harnessing its rich audience of 35+ million weekly shoppers to drive campaign success.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.