Legends of Scale

Today we chat with Matt Sullivan. Founder and CEO of Torro Media.

Show Notes

Today we chat with Matt Sullivan. Founder and CEO of Torro Media.

---

💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/
🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor

0:00 Meet Matt Sullivan
0:45 The "Oh Shit" moment, "I can't do this alone"
2:07 Why hiring generalists was a mistake
7:10 "We were the guinea pig" testing on yourself before selling
11:22 Hiring the Mac and Cheese reviewer
15:06 Mrs. Monday, The COO who fixed everything
24:08 AI vs humans, where each wins
28:14 How Matt checks capacity and forecast hiring
34:36 ChatGPT recommended Torro to a prospect
37:50 "Deeper vs wider," the growth strategy shift
43:53 What an A-player actually means
49:03 Hiring differently for doers vs leaders
54:28 "Deeper vs wider," what's working now
59:08 Hooks that got them 40,000 emails + millions of views
1:02:34 Hack ChatGPT to reverse engineer your visibility
1:08:31 Where to find Matt + Torro

What is Legends of Scale?

In this show 7 - 8 figure founders share the truth of how they scaled their business. The business model. What they tried (and didn't work). And the scaling tricks they use to grow: SOPs? Hiring? AI?

We're joined by digital service business owners: agencies, coaches, and consultancies.