What if the future of masonry isn’t just about better materials, but better relationships, smarter collaboration, and building structures designed to outlast generations?
In this episode of In The Mix, Adam sits down with Jordan Krebs of Sunset Stone to talk about the evolving world of manufactured stone veneer, masonry relationships, and what it really means to build a long-term career in the construction industry.
From the manufacturing process behind handcrafted stone veneer to the future of masonry in modern design-build construction, Jordan shares insights from both the sales side and the contractor side of the industry. The conversation explores everything from mortar technology and thermal mass to craftsmanship, workforce development, and why masonry continues to stand the test of time.
Adam and Jordan also reflect on their shared history in Spokane, the importance of relationship-building in construction, and how masonry products continue to shape communities for generations to come.
In this episode, we cover:
- Jordan’s journey into the masonry and hardscape industry through family connections and growing up around masonry products
- What makes Sunset Stone unique in the manufactured stone veneer market
- Why relationships and long-term trust matter more than “selling” in the construction industry
- How design-build delivery is changing the way masonry products are specified on projects
- The importance of craftsmanship, apprenticeship, and bringing younger generations into the masonry trades
- How masonry projects can revitalize communities and create buildings designed to last for generations
About the Guest:
Jordan Krebs is a sales representative for Sunset Stone in the Pacific Northwest, specializing in manufactured stone veneer systems and masonry products. With a background in hardscapes, dry cast products, and masonry materials, Jordan brings a relationship-focused approach to the construction industry, working closely with contractors, architects, distributors, and builders throughout the region. Passionate about craftsmanship, long-term building performance, and the future of the trades, Jordan is dedicated to helping projects succeed through collaboration, technical knowledge, and practical industry experience.
Connect with Jordan:
Learn more about the Northwest Masonry Institute: https://masonryinstitute.com/in-the-mix
What is In The Mix by Northwest Masonry Institute?
In the Mix is a podcast dedicated to the people, projects, and innovations shaping the masonry industry—block by block, brick by brick.
Hosted by Adam Hutchinson, Executive Director and professional engineer, this show brings together architects, engineers, contractors, and industry leaders to explore how masonry drives resilient, sustainable, and high-performance building design.
Each episode breaks down real-world applications of masonry construction, from structural integrity and fire resistance to long-term durability and environmental impact. You’ll hear behind-the-scenes insights, industry challenges, and practical conversations that matter to those designing, building, and specifying with masonry.
If you’re passionate about stronger buildings, smarter construction, and advancing masonry in modern design—this is your place to get in the mix.
Join us in supporting the Masonry Industry mission: https://masonryinstitute.com/in-the-mix