WEBVTT
Kind: captions
Language: en-GB

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I'm Travis Spader.

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And this is the Silvercore Podcast.

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Silvercore has been providing its
members with a skills and knowledge

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necessary to be confident and proficient
in the outdoors for over 20 years.

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And we make it easier for people to deepen
their connection to the natural world.

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If you enjoy the positive and
educational content we provide, please

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let others know by sharing common.

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And following so that you can join in on
everything that's Silvercore stands for.

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If you'd like to learn more
about becoming a member of the

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Silvercore Club and community,
visit our website at silvercore.ca

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I'm joined again by one stalls
co-owner and larger than life.

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Social media personality, Matt Mendell.

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For those new to the Silvercore Podcast.

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Make sure to check out episode 59,
where Matt lays out a roadmap for

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anyone wishing to thrive in the niche
industry, particularly that a fire.

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Matt.

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Welcome back.

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Thanks for having me, you know, I
was toying around with the intro.

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The other intro I was thinking of
was something along the lines of

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integrity, quality service, magic.

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These are just some of the
words used to describe one.

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You man.

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Uh, of course I stole that
from one of your commercials,

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for sure.

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Yeah.

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Yeah.

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We love doing

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those.

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And I was looking, I think
soapbox industries, are they,

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were they helping you out with this?

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Soapbox does a lot of the
filming and editing actually

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all the filming and editing.

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Yeah.

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It's amazing.

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If anyone wants to
watch some quality made.

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You to gun store advertisements, just type
in one stalls into YouTube and you'll see

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all of their commercials are really funny.

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Yeah.

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We

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just did a homage to a full house.

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So that's the next one that we just

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dropped.

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Yeah, you definitely have that
retro vibe goal with them.

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So you were saying, look,
we should get back on.

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We should get on the podcast.

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And then what, two days ago, you're
like, so what are we going to talk about?

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Totally.

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We came up with this
massive list of things.

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There's a number of things that I think
the listeners would be very interested in.

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There's some things in the industry
that are happening that are of interest.

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Uh, one of the things that I'm
looking at is I'm trying to purchase

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ammo and I'm getting a harder and
harder time trying to find it.

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Yeah.

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Can you tell me what's going on
with ammo in the industry right now?

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I mean, we can start from kind of
like the beginning of where, like this

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all kind of started, obviously at the
beginning of the pandemic, um, you had

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the U S panic buying, literally every.

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Primer bullets piece of brass
gunpowder, anything that went

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bang, the Americans were buying it.

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And we were quite lucky because,
um, during the pandemic, because

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the ammo slated for Canada comes to
Canada, it can't be rerouted back

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down to the states because of the
type of labeling they have on it.

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And all.

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So we were quite lucky for that,
but, uh, we were always sitting there

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saying, it's, it's going to come
full circle eventually at some point.

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Um, and we were just waiting for the
ball to drop and we really didn't

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notice it until, um, probably fall
of this year hunting season or

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sorry, fall of 2021, I should say.

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Um, when all of a sudden we're looking
at our stacks of ammunition downstairs

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and there was none left dwindling,
dwindling, like, and we're talking

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about stuff as simple as like a box of
like a Powershot blue box, 30 on six.

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That's like, you know, you can stop at
any gas station pretty much in Canada.

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Right.

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And buy a box of, and we had none of it.

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So we're like, oh, we'll
just go to the distributors.

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You know, like we must have been
not paying attention or something.

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And then you go to the
distributor and there's nothing.

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And there was nothing for a long time.

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And then we got really nervous.

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So we went, um, for a few months,
they're kind of like buying

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what we could and how we can.

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Then we went for booking season
this year, which happens pretty

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much December to January.

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Uh, that's where we book all
of our products, what we think

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we're going to sell for the year.

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Right.

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Um, and ammo just went up
for flat out, just went up

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anywhere between 40 to 50% cost.

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Whoa.

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Uh, and that's just straight up
because there's such an insane

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demand in the states to fill.

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And Canada is always a second thought
when it comes to us manufacturing.

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So is that still panic buying
leftover in the states from COVID

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or is there anything they're just

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trying to restock?

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Well, I don't know if that I
don't live there, so I don't know.

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I'm sure some states are still panic
buying for some reason or another,

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but they're trying to just stock the
distributor shelves in the states so that,

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you know, gun stores in the states can
call and say, I need a blue case of blue

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box 30 on six when they haven't had any.

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God knows how long, you know,
3, 4, 2 years essentially.

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Um, so yeah, that's been where what's
been going on there and we have just

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seen an absolute, insane spike and pre.

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I, you know, when you talk with
panic buying in the states, I

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remember I was at Smith and Western
academy a number of years ago.

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And this was when, uh, I think it
was Obama was getting elected in and

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there's a lot of panic buying there
because everyone figured all mom was

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going to get rid of all the guns.

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And I remember there was one police
officer on the course and he said,

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Hey, you want to see something?

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Look what I bought.

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That was just two to three.

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And he has pallets and pallets of two to
three delivered by truck into his garage.

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And he's like, I'm getting

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ready.

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Yeah.

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Yeah.

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That's the American, that's the
American way of doing things, right.

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That's why, like, you know, I think
what was the F the famous saying when,

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uh, you know, Japan was asked why they
didn't invade America is because there'd

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be a, a rifle behind every blade of
grass or whatever they said, you know,

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later, and it's a hundred percent true.

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And, um, you know, you had
the double whammy, right?

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Because there was the Trump election
and then, or the lack of Trump election.

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Um, and, um, Joe Biden got in there.

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And then, you know, you couple
that with a global pandemic

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and then the war right
now, and Ukraine, which is

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on everyone's minds.

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It'll be interesting to see what happens
in that regard too, because that's,

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you know, what the, what the states
does there in regards to how their

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populous will be purchasing AML, right.

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Regardless

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of there's an impact or not,
the psychology of a possible

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impact creates an impact.

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Exactly.

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I would like to say, you know, one kind
of funny thing there back in our, uh,

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when we were on Canadian gun that's,
um, we put out a, uh, uh, kind of

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like a public service announcement.

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Um, I think in maybe.

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I want to say February of last year, and
we just said, Hey, you know, everybody,

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this is just letting you know, this is the
trend that we're currently seeing between,

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uh, importing, distribution, and retail.

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Like you're going to see very soon,
you're going to see a massive spike.

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Um, I'm sure that was well-received.

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Oh yeah, no, everyone just said
we're just a bunch of price,

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gouging jerks and blah, blah, blah.

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And then it was funny.

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So that threaded.

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Fell apart.

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And everyone was, you know, had
their point to say about us.

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And then when it actually started
happening, other retailers

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started doing the same thing.

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And then the response was all, thank
you so much for, you know, you'll

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be in such a straight up love with
us and we appreciate it so much.

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So yeah.

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You ever get, give the temptation
just to go back and repost it just

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like macro, what do they call it?

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That

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grows.

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Yeah.

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And that girl pose?

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No, not really.

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Well, we're not on there anymore, so
we don't have access to it, but it's

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just like, it's a funny, it's just
a funny, psychological thing, right.

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Where you're like, you know, you
had best intentions and maybe it's

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the timing or how it's received,
but yeah, it's, it was funny.

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I it's, it's the crowd mentality I find.

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And it's the crowd that you run with
because once you start running in certain

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crowds and there's different online forums
and different groups, even just within

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the shooting community and everything
can be all doom and gloom and negativity.

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Or vice versa.

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And if you accidentally start
finding yourself, dipping your toe

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in the waters of that doom and gloom
inadvertently, cause you're like,

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oh, look at what they're doing.

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It looks kind of neat.

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Or these people look knowledgeable.

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If you're not self-aware and looking
around, at some point you start,

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you start becoming susceptible
to that same sort of thing.

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Yeah, exactly.

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And I don't think it's a bunch of bad
people out there who just want to want

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to get after the, uh, the different
gun stores or organizations or groups.

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But I do think just like the last
couple of years have shown us the

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human nature in crowd mentality versus

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yeah.

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I mean, without a doubt, right?

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It's, it's easier to, you know, fall
into a crowd than it is to be the

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one guy who stands out with, uh, with
your own opinion and it's easily.

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You know, to have your negative, um,
opinions of the whole situation reinforced

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when other people say that it's the right
thing to do where you know, which, which

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I find really odd because firearms in
general is typically an individualistic

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activity, a hundred percent.

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I mean, if you're looking for a
group of individuals, look to the

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firearms industry and they might be
on competitive shooting teams, they

00:09:18.735 --> 00:09:20.145
might all have shared interests.

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But at the core I find firearms owners
in general are very individualistically

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minded, but it's funny when all of these
individuals come together and without even

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realizing it becomes such a group thing.

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Yeah, exactly.

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Yeah.

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I,

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I remember doing a, we had an
instructor course and we're training

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some new safety course instructors.

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And I said, you know, just, just
for fun, like aside from firearms,

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what do you guys like to do?

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And one guy said, well,
I love to scuba dive.

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Okay.

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And the guys said, well, I love,
um, back country, Alpine touring.

00:09:53.700 --> 00:09:54.120
I love.

00:09:54.360 --> 00:09:57.270
And all the things that they're
listing off, there is one person

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who says, Hey, I enjoy gardening,
which is a little different.

00:10:00.240 --> 00:10:03.690
He was more, he was into hunting
and, uh, and one guy said,

00:10:03.720 --> 00:10:05.010
Hey, I like playing hockey.

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He was the only person in a class
full of instructors who actually did

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something, which was team oriented.

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Yeah.

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I, um, yeah, just a funny
observation of, of the community,

00:10:16.830 --> 00:10:18.120
a bunch of individual minded.

00:10:19.065 --> 00:10:27.255
People that I think would really
benefit from, um, some team perspective.

00:10:27.405 --> 00:10:32.205
I mean, like how people can play together
as a team to achieve a mutual goal.

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Yeah.

00:10:32.745 --> 00:10:35.835
That's a, I think that's probably a
good lesson for the community at whole.

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Probably get a lot

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done.

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Yeah.

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And you know what I can't say,
I'm not susceptible to it.

00:10:41.405 --> 00:10:42.795
I'm individual minded as well.

00:10:42.795 --> 00:10:45.795
And I always have to take a step
back and start looking like, okay,

00:10:45.825 --> 00:10:47.235
what's best for the industry.

00:10:47.745 --> 00:10:50.565
What's best for the macro the longterm.

00:10:50.565 --> 00:10:54.645
Cause when I look at certain things, I
can, I can see some things where industry

00:10:54.645 --> 00:11:00.325
can make some good money quickly, but
I don't see a long-term benefit to it

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in consequently we'll steer away from

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that for sure.

00:11:03.435 --> 00:11:03.615
Yeah.

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Without a doubt, there's a, there's been
lots of examples of that in the industry

00:11:08.835 --> 00:11:18.360
as a whole, where as you know, you know,
some retailers will, um, They confuse

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success with, um, number in sales.

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And, um, generally the historically
speaking, the, how they've done that is

00:11:28.920 --> 00:11:36.060
run super low margins and hoping that, um,
you have enough stuff sold at the end of

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the day to make up for the low margins.

00:11:37.800 --> 00:11:40.980
And the reality of the fact is
in this industry, you're not

00:11:40.980 --> 00:11:45.210
Costco, you're not Walmart, you're
not, you know, a big box store.

00:11:45.210 --> 00:11:46.620
It's a very niche industry.

00:11:46.620 --> 00:11:51.570
And it's, um, you know, you've seen time
and time again, where there's been a

00:11:51.570 --> 00:11:55.350
lot of companies who race to the bottom,
essentially when it comes to that.

00:11:56.160 --> 00:12:03.030
And then what you've seen recently, um,
with the pandemic and the price increases

00:12:03.030 --> 00:12:10.110
and all that stuff is, um, a complete
those particular retailers or whatever

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have you, if they're still around.

00:12:13.845 --> 00:12:19.725
They're all trying to make the shifts
back to, um, increasing their margins

00:12:20.055 --> 00:12:23.835
because you you've come to the
realization that when there's nothing

00:12:23.835 --> 00:12:25.935
to sell, you can't sell it for cheap.

00:12:26.295 --> 00:12:26.775
Right?

00:12:26.775 --> 00:12:27.015
Right.

00:12:27.015 --> 00:12:30.645
So when we're all fighting for the
same box of 30 on six or 3 0 8,

00:12:31.275 --> 00:12:35.355
you know, it doesn't make sense
for one person to sell it at no

00:12:35.355 --> 00:12:37.155
margin and somebody to just sell it.

00:12:37.215 --> 00:12:40.335
And we're not, I'm not saying by
any stretch of the imagination to

00:12:40.335 --> 00:12:45.074
gouge customers or anything, there's,
it's a very, there's an industry

00:12:45.074 --> 00:12:47.295
standard as far as what pricing is.

00:12:47.295 --> 00:12:55.275
And if I'm, for instance, A box of 3 0 8
through me is $35 and a box, um, through

00:12:56.265 --> 00:13:01.785
a dealer, a is $50 and through B is $20.

00:13:02.505 --> 00:13:06.135
You're not going to see that
huge of a difference in price.

00:13:06.135 --> 00:13:08.025
It's not really, you know what I mean?

00:13:08.025 --> 00:13:12.405
But we're talking about, um, you know,
if I'm 35, someone's 30 and someone's

00:13:12.405 --> 00:13:16.995
40, then that's where you're going to
kind of see the, um, the differences

00:13:16.995 --> 00:13:17.505
in price.

00:13:17.715 --> 00:13:18.225
Yeah.

00:13:18.314 --> 00:13:22.215
You know, and when you say a race to
the bottom, I totally agree with that.

00:13:22.215 --> 00:13:25.515
If you compete on price alone,
that is a race to the bottom.

00:13:25.515 --> 00:13:29.955
Cause the only way others can compete
with you of that mindset is to give it a

00:13:30.165 --> 00:13:33.255
cheaper price and a cheaper price until
finally people are just selling things

00:13:33.255 --> 00:13:39.495
just slightly above cost and that that'll
kill a business and that'll kill it.

00:13:39.525 --> 00:13:40.935
That'll harm an industry.

00:13:40.965 --> 00:13:41.745
I think if.

00:13:42.584 --> 00:13:47.775
Uh, I think people will pay a premium
for customer service and for quality

00:13:47.775 --> 00:13:52.844
advice for, I mean, there's a reason
why we have some major big box stores

00:13:52.844 --> 00:13:54.525
from the states that come into Canada.

00:13:54.765 --> 00:13:57.074
I think wholesale sports
was a good example, right?

00:13:57.795 --> 00:14:03.615
Uh, and there's Cabela's and bass pro yet
your local gun store will still be able to

00:14:03.615 --> 00:14:10.005
thrive in an environment when these large
organizations with massive buying power

00:14:10.454 --> 00:14:15.224
are able to, uh, the local gun stores
can still not only survive but thrive.

00:14:15.224 --> 00:14:19.245
And I think that's based primarily on the
customer service and the reputation and

00:14:19.245 --> 00:14:22.755
the, uh, the quality of advice that for

00:14:22.755 --> 00:14:25.755
sure, uh, you know, a big
misconception too with big box

00:14:25.755 --> 00:14:26.355
stores is that they're too.

00:14:27.165 --> 00:14:31.395
Um, yeah, they're not always
there rarely are cheaper.

00:14:31.425 --> 00:14:34.334
Um, and we've always said
it cause we were next.

00:14:34.364 --> 00:14:37.724
We were probably the closest gun
shop to, uh, wholesale sports.

00:14:37.814 --> 00:14:41.864
I'm pretty sure for a number of years
to the point of when they installed the,

00:14:41.895 --> 00:14:46.005
uh, the golden ears, like it was a five
minute drive or 10 minute drive each

00:14:46.005 --> 00:14:48.224
way you could go to us or, or sports.

00:14:48.584 --> 00:14:53.175
Um, and we didn't, we honestly didn't
mind them being around because, um, same

00:14:53.175 --> 00:14:56.984
thing when they first, when the wholesale
first opened or whatever, they had all

00:14:56.984 --> 00:14:59.175
these amazing deals and blah, blah, blah.

00:14:59.324 --> 00:14:59.415
Okay.

00:14:59.444 --> 00:15:03.765
But when you have a 10, 20, 30,
40,000 square foot store with a

00:15:03.765 --> 00:15:07.665
bloody airplane hanging from the roof
and you know, and you've got 50 the

00:15:07.665 --> 00:15:12.525
staff on and all this kind of stuff,
you can't, the industry just doesn't

00:15:12.525 --> 00:15:15.224
allow for that type of business to be.

00:15:15.930 --> 00:15:16.500
Run, right?

00:15:16.500 --> 00:15:19.439
Like you can't sell guns and ammo.

00:15:19.800 --> 00:15:22.079
I'm exclusively,
exclusively at that price.

00:15:22.079 --> 00:15:22.260
Right.

00:15:22.260 --> 00:15:26.250
So they rely on stuff like their clothing
and all that stuff to keep the doors open.

00:15:26.250 --> 00:15:29.310
But yeah, a lot of people are always
shocked when they come into our store.

00:15:29.319 --> 00:15:33.660
They said, oh, I've always shopped
at, uh, you know, say Cabela's or, you

00:15:33.660 --> 00:15:38.459
know, and I'm shocked that your prices
are the same, if not sometimes cheaper.

00:15:38.939 --> 00:15:43.260
And it's like, yeah, it's just to me,
I've never really shopped at big box

00:15:43.260 --> 00:15:47.100
stores, so I didn't understand it, but a
lot of people just assume if you've got

00:15:47.100 --> 00:15:49.650
a giant store full of a bunch of junk.

00:15:50.685 --> 00:15:51.945
It's going to be cheaper, right?

00:15:51.945 --> 00:15:54.705
Like if it's a chain store or something,
it's gotta be cheaper, they have

00:15:54.705 --> 00:15:55.935
better buying power or whatever.

00:15:55.935 --> 00:15:56.295
Have you.

00:15:56.295 --> 00:15:58.785
And that's actually, that's the
cool part about the firearms

00:15:58.785 --> 00:16:00.475
industry is that it's not the case.

00:16:00.785 --> 00:16:01.275
It is.

00:16:01.605 --> 00:16:04.635
That is the case in a lot of other,
other industries, as far as like

00:16:04.845 --> 00:16:09.405
my family owned a bookstore and
stuff, books, um, you know, DVDs,

00:16:09.405 --> 00:16:10.995
electronics, all that kind of stuff.

00:16:11.025 --> 00:16:11.415
Yes.

00:16:11.415 --> 00:16:14.235
If you have buying power because
there's an endless supply of it, but

00:16:14.235 --> 00:16:21.615
because firearms and ammunition are,
they require so much to make produce.

00:16:21.645 --> 00:16:24.525
You have to be licensed
on every aspect of it.

00:16:25.035 --> 00:16:27.495
There's only X number
of product to go around.

00:16:27.825 --> 00:16:28.155
Yeah.

00:16:28.455 --> 00:16:31.185
So, um, yeah, it's a pretty
interesting when people come in

00:16:31.185 --> 00:16:34.785
and say, oh my God, I can't believe
you guys, you know more about guns.

00:16:34.935 --> 00:16:36.675
You have the same prices, if not better.

00:16:36.675 --> 00:16:37.305
And you

00:16:37.305 --> 00:16:37.915
know, right.

00:16:38.175 --> 00:16:40.305
And that's not the poop
on the big box stores.

00:16:40.305 --> 00:16:42.615
Cause my, my, my thinking
on it always been.

00:16:43.469 --> 00:16:48.780
The more the merrier, but people have
to be educated to know that, I mean

00:16:48.780 --> 00:16:51.390
the big box stores are not necessarily
going to be giving you a better price.

00:16:51.420 --> 00:16:55.430
They're not necessarily going to be giving
you better service or, or better anything.

00:16:56.459 --> 00:17:01.930
If there is more exposure of the
outdoors hunting firearms type ropes.

00:17:02.130 --> 00:17:04.109
I think the rising tide floats

00:17:04.109 --> 00:17:05.430
all boats a hundred percent.

00:17:05.430 --> 00:17:09.270
And like I shop at Cabela's too,
when I need camping gear, I go

00:17:09.270 --> 00:17:13.079
there, you know, for example, my
store, it's only 2300 square feet.

00:17:13.470 --> 00:17:20.730
Um, I can't have 20 different 40 gun
safes, you know, up for people to

00:17:20.730 --> 00:17:21.950
peruse and all that kind of stuff.

00:17:22.020 --> 00:17:22.619
It's not going to happen.

00:17:22.790 --> 00:17:24.030
So there are advantages to it.

00:17:24.030 --> 00:17:27.089
But yeah, when you come down to the
actual core of our industry, which

00:17:27.089 --> 00:17:31.860
has guns and ammo, essentially an
optics, we're all going to the same.

00:17:31.860 --> 00:17:34.200
Well, to pull things out of
you, you know what I mean?

00:17:34.200 --> 00:17:37.320
So there's no magic voodoo sauce.

00:17:37.470 --> 00:17:41.565
Um, as far as pricing or
anything like that, Well,

00:17:41.625 --> 00:17:45.975
and then if you have a place that perhaps
doesn't have as high of a turnover rate,

00:17:46.035 --> 00:17:51.345
then you'll probably find people who
encounter the same questions and over

00:17:51.345 --> 00:17:56.085
and over again, staff who are able to be
knowledgeable from experience through all

00:17:56.085 --> 00:17:57.225
of these different things that they see.

00:17:57.225 --> 00:18:01.065
And so that's, I think one of the big
advantages to go into your local gun

00:18:01.065 --> 00:18:03.645
store is the, uh, the turnover rate.

00:18:03.825 --> 00:18:07.035
Usually isn't super high
compared to some of these larger

00:18:07.035 --> 00:18:08.565
organizations, 100%.

00:18:08.565 --> 00:18:11.115
I mean, I'm coming up at wan stalls.

00:18:11.115 --> 00:18:13.605
I think next year is my I've
been there for a decade.

00:18:14.355 --> 00:18:19.785
And, um, when we have new staff on
there, know, sometimes shocked at like

00:18:20.145 --> 00:18:22.935
the answers I can give or how quickly
I can fix a firearm or whatever.

00:18:22.935 --> 00:18:26.925
But, you know, when you sit there
literally all day, every day, and there's

00:18:26.925 --> 00:18:30.765
only so many jammed up eight seventies or
Mossberg five hundreds that you finally

00:18:30.765 --> 00:18:31.845
figure out, like, you know what I mean?

00:18:31.845 --> 00:18:34.005
Like it's yeah, exactly.

00:18:34.005 --> 00:18:34.245
Right.

00:18:34.245 --> 00:18:36.705
So a hundred percent and we're also not.

00:18:37.470 --> 00:18:39.690
Uh, hamstring by company
policy either, right?

00:18:39.690 --> 00:18:45.630
Which part of a big box stores
like you can't bring, um, like for

00:18:45.630 --> 00:18:49.230
example, a firearm into a big box
store that's not working and have

00:18:49.230 --> 00:18:52.560
them disassemble it in front of you on
the counter and, and fix it for you.

00:18:52.560 --> 00:18:52.800
Right.

00:18:52.800 --> 00:18:57.810
Whereas us it's me and my two buddies who
own the company and, you know, we make the

00:18:57.810 --> 00:19:00.540
calls and helping customers is our call.

00:19:01.200 --> 00:19:03.240
So that gets me thinking a little bit.

00:19:03.240 --> 00:19:04.230
I think we talked about it.

00:19:04.230 --> 00:19:05.460
We touched on it before.

00:19:06.585 --> 00:19:07.755
I actually tried Googling it.

00:19:07.755 --> 00:19:09.195
I couldn't find the video.

00:19:09.345 --> 00:19:12.645
I know Coleen Nawar, who's
a lawyer in the states.

00:19:12.645 --> 00:19:16.335
And he'd say with, I think he's
involved with the NRA and he's an

00:19:16.575 --> 00:19:21.285
awesome, uh, advocate for firearms
owners and firearms rights in the USA.

00:19:22.034 --> 00:19:24.794
Uh, he's done a bunch of funny videos.

00:19:24.794 --> 00:19:28.425
I know one of them was types of people
you see at the gun range, but somewhere

00:19:28.425 --> 00:19:33.014
along the lines, I'm sure I've seen both
types of customers that you see at a gun

00:19:33.014 --> 00:19:38.865
store, a hundred percent as well as types
of gun store attendance that you see.

00:19:38.865 --> 00:19:41.324
And I couldn't find either, or
maybe if someone was listening,

00:19:41.324 --> 00:19:44.115
they might want to post a link up
to if they knew where these are.

00:19:44.564 --> 00:19:48.165
Uh, what do you find are the
typical types of people that

00:19:48.165 --> 00:19:49.514
you see coming into your store?

00:19:50.115 --> 00:19:55.995
Um, I'm I think that we're
a very lucky in our regard.

00:19:55.995 --> 00:20:00.615
So we get a lot of brand new shooters
who have never shot anything who just

00:20:00.615 --> 00:20:03.735
got their license and they were just
like, I want, this is my end goal.

00:20:03.735 --> 00:20:04.665
I want to go hunting.

00:20:04.935 --> 00:20:07.485
I want to be able to kill a moose
or deer or bear or whatever it is.

00:20:09.285 --> 00:20:11.235
And completely new
people, which is awesome.

00:20:11.535 --> 00:20:15.764
Uh, then we have our regulars
who come in, who, you know, we

00:20:15.764 --> 00:20:17.715
know exactly what they, like.

00:20:17.745 --> 00:20:18.705
We know what to show them.

00:20:19.125 --> 00:20:22.845
Um, you know, they hang out for a
bit, we chit chat and there's that.

00:20:23.355 --> 00:20:26.985
And then like every now and again, you get
like the, what I would probably say falls

00:20:26.985 --> 00:20:30.165
into your, your, your line of questioning
there, like the YouTube professional,

00:20:30.735 --> 00:20:33.945
you know, where, you know, uh, you know,
you try to give them a piece of knowledge

00:20:33.945 --> 00:20:37.754
and they say, well, no YouTube says, or
the internet says, and it's like, well,

00:20:37.815 --> 00:20:42.615
I was like, you know, I've only done this
like 700 times, so take it or shake it.

00:20:42.615 --> 00:20:42.795
Right.

00:20:43.004 --> 00:20:44.475
You can take it for what it is.

00:20:44.475 --> 00:20:47.925
And like, and then they're just
completely convinced that I'm wrong.

00:20:48.315 --> 00:20:48.585
Right.

00:20:48.585 --> 00:20:52.275
But it's Chris scruffy nerve
heard are 69 on a Reddit forum.

00:20:52.485 --> 00:20:53.415
I know it was more than I do.

00:20:53.415 --> 00:20:53.645
Right.

00:20:53.645 --> 00:20:54.735
Which is it's fine.

00:20:54.735 --> 00:20:54.915
Right.

00:20:54.915 --> 00:20:56.985
Like you're going to find out one
way or the other, how it's done and

00:20:57.795 --> 00:20:59.085
just trying to save you the time.

00:20:59.625 --> 00:21:00.345
Um, yeah.

00:21:00.375 --> 00:21:00.645
Then.

00:21:01.175 --> 00:21:04.205
You know, then you've got like, you know,
you got to preppers who come in and, you

00:21:04.205 --> 00:21:07.355
know, they've always got some interesting
theories as to what's going on.

00:21:07.355 --> 00:21:08.555
What's going down in the world.

00:21:08.795 --> 00:21:09.965
I like talking with those people.

00:21:09.995 --> 00:21:10.325
Yeah.

00:21:10.355 --> 00:21:12.035
For a, for a bit, but yeah.

00:21:12.145 --> 00:21:12.385
Yeah.

00:21:12.395 --> 00:21:16.685
There's only so many, a secret
world wars going on and, uh,

00:21:16.715 --> 00:21:18.545
cabals and all that kind of fun

00:21:18.905 --> 00:21:21.754
walkie or whatever the end
of the world as we know

00:21:21.754 --> 00:21:21.905
it.

00:21:22.025 --> 00:21:22.325
Yeah.

00:21:22.325 --> 00:21:23.045
Yeah, for sure.

00:21:23.045 --> 00:21:27.275
I mean, but as far as customers go,
I mean, you know, I personally think

00:21:27.275 --> 00:21:33.004
like, um, from my perspective, I
like, uh, I like the different types

00:21:33.004 --> 00:21:34.775
of people who work in gun stores.

00:21:35.165 --> 00:21:35.525
Okay.

00:21:35.525 --> 00:21:40.115
It's kinda like, I think that's
can be, uh, a funnier aspect of it.

00:21:40.145 --> 00:21:44.645
Like you got the guy who's like sat in the
corner for 35 or 40 years who like, just

00:21:44.645 --> 00:21:47.165
as this crusty old, you know, whatever.

00:21:47.165 --> 00:21:47.435
Right.

00:21:47.435 --> 00:21:52.295
And yet he, he knows exactly what he
wants to know in his, what he, in his

00:21:52.295 --> 00:21:54.065
scope of things that he finds interesting.

00:21:54.065 --> 00:21:55.295
And everything else is trash.

00:21:55.805 --> 00:21:56.254
Yes.

00:21:56.254 --> 00:21:56.945
I've seen those.

00:21:57.004 --> 00:21:57.305
Yeah.

00:21:57.365 --> 00:21:59.075
And then, um, you got a.

00:22:00.389 --> 00:22:05.040
Um, people hyper-focused, you know,
like the hyper-focus guy who, you

00:22:05.040 --> 00:22:10.170
know, will, hyper-focus on a single
aspect of a fire, like a micro

00:22:10.170 --> 00:22:14.790
details of trying to figure out what's
going on or something like that.

00:22:14.790 --> 00:22:18.090
And then you sit there and
then you've got the way broader

00:22:18.360 --> 00:22:19.950
issue being completely ignored.

00:22:19.950 --> 00:22:21.870
And you're like, finally, I got it.

00:22:21.870 --> 00:22:24.240
And then he looks back and he's
got, you know, he's only done

00:22:24.240 --> 00:22:25.620
like a half a percent of the job.

00:22:26.639 --> 00:22:29.700
Um, and then he got, he had an know,
like, I guess he could throw me in there.

00:22:29.700 --> 00:22:31.410
Who's just a kinda guy like me.

00:22:31.410 --> 00:22:33.450
Who's just, guns are awesome.

00:22:33.450 --> 00:22:37.350
And I like just hanging out and,
you know, be asking about guns

00:22:37.350 --> 00:22:40.830
and fixing guns and working on
guns and all that kind of stuff.

00:22:40.830 --> 00:22:44.639
That guy, my, you know, more
of the modern stuff is my take.

00:22:45.120 --> 00:22:48.840
And then like, you know, you got a guy
like my, uh, partner Craig, uh, who's

00:22:48.840 --> 00:22:51.030
like, literally I lean on him constantly.

00:22:51.030 --> 00:22:52.680
He, his thing is old stuff.

00:22:52.710 --> 00:22:53.000
There's a.

00:22:54.120 --> 00:22:57.629
Who used to own a gun store out in
Surrey many years ago, I remember I

00:22:57.629 --> 00:23:01.590
was helping him out when he, uh, was
in the process of trying to take it

00:23:01.590 --> 00:23:05.810
over and he eventually ended up running
it into the ground, but he was the,

00:23:05.810 --> 00:23:10.590
I guess the fan boy type of person
just diehard about one certain thing.

00:23:10.620 --> 00:23:15.600
And I remember being in the store
one time when he's going on with

00:23:15.600 --> 00:23:19.110
this customer, this is the gun you
have to get, and this is the bomb.

00:23:19.290 --> 00:23:21.660
Nothing else will compare
for what you want to do.

00:23:21.660 --> 00:23:22.470
This is what you want.

00:23:23.340 --> 00:23:28.530
And I guess his fan boy is, um, had
changed from a month previous to

00:23:28.530 --> 00:23:30.000
this new, latest, greatest thing.

00:23:30.000 --> 00:23:33.540
And there's another guy in this
story it's like, but I just

00:23:33.540 --> 00:23:36.660
purchased that other thing that
you're saying is bad a month ago.

00:23:36.660 --> 00:23:40.740
Cause you told me it was the best and I
watched him tiptoe and tap dance about how

00:23:41.070 --> 00:23:42.840
the other one just isn't the best anymore.

00:23:42.840 --> 00:23:47.040
And this is the best and why, but
by the fan boy, I am a hundred

00:23:47.040 --> 00:23:47.400
percent.

00:23:47.430 --> 00:23:47.760
Yeah.

00:23:48.510 --> 00:23:49.860
Kind of funny, without a doubt.

00:23:50.610 --> 00:23:58.245
Um, Yeah, the, um, I guess going to a
gun, sir, I've been going to gun stores

00:23:58.245 --> 00:24:04.545
since I've been a kid and it's sort
of my, my life I'm used to it, but for

00:24:04.545 --> 00:24:07.395
somebody brand new to it, it's gotta be

00:24:07.395 --> 00:24:08.115
intimidating.

00:24:08.205 --> 00:24:08.774
It's terrifying.

00:24:08.774 --> 00:24:11.504
I remember like, because I didn't
grow up in a gun family at all.

00:24:11.685 --> 00:24:11.925
Right.

00:24:11.925 --> 00:24:16.785
Like I, my first gun I got, I went
and got my power when I was 18 and

00:24:17.415 --> 00:24:21.615
I actually walked into reliable gun
was the first place I ever went.

00:24:21.675 --> 00:24:27.405
And, uh, I remember being so bloody
nervous, I think the most in to

00:24:27.405 --> 00:24:30.195
intimidating places, you can really go
as a tattoo parlor for the first time

00:24:30.525 --> 00:24:31.905
in a gun store for the first time.

00:24:31.905 --> 00:24:32.115
Right?

00:24:32.595 --> 00:24:33.015
Yeah.

00:24:33.135 --> 00:24:36.975
And, uh, I just remember how nervous
I was when I went in there and I was

00:24:36.975 --> 00:24:40.545
just like, just kind of like shuffled
up and I'm like, can I get a gun?

00:24:41.915 --> 00:24:45.105
Even though it was a, you know, it's
such a foreign thing to somebody who's

00:24:45.105 --> 00:24:46.725
never stepped foot in a gun store.

00:24:47.025 --> 00:24:50.355
No doesn't know anything about not,
it doesn't know anything about, but

00:24:50.355 --> 00:24:54.345
like the industry or how it works and
the process and like, you know, are

00:24:54.345 --> 00:24:57.045
they going to take it to the back and
waterboard you to make sure you're not

00:24:57.045 --> 00:24:58.755
a drug dealer or anything like that.

00:24:58.755 --> 00:24:58.995
Right.

00:24:58.995 --> 00:25:00.555
So you don't want to skip it.

00:25:01.180 --> 00:25:02.020
Yeah, exactly.

00:25:02.020 --> 00:25:02.139
Yeah.

00:25:02.139 --> 00:25:06.220
You don't want to look like, you
know, but the best possible thing

00:25:06.220 --> 00:25:09.670
anyone can do is just say, Hey, this
is my first time at Hogan store.

00:25:10.149 --> 00:25:14.800
And you'll get a whole, at least
with us, like, you'll get a whole

00:25:14.800 --> 00:25:16.060
different kind of experience.

00:25:16.060 --> 00:25:19.720
We'll literally show you every single
cartridge we have in stock, every

00:25:19.720 --> 00:25:22.090
single rifle and give you you'll.

00:25:22.090 --> 00:25:25.930
If you don't buy anything, you'll at
least leave with knowledge of what

00:25:25.930 --> 00:25:27.399
is there and available to you as

00:25:27.399 --> 00:25:27.910
an individual.

00:25:28.270 --> 00:25:32.230
I have actually never heard that as
a tip before, and that's a fantastic

00:25:32.230 --> 00:25:36.790
tip because the gun community will
open up their arms and welcome you in

00:25:37.540 --> 00:25:37.720
yeah.

00:25:37.720 --> 00:25:38.230
100%.

00:25:38.230 --> 00:25:42.160
And then from the retailers, from
the dealers perspective too, right?

00:25:42.160 --> 00:25:44.560
Like if somebody is coming
in and acting weird and a gun

00:25:44.560 --> 00:25:46.840
store, well, they don't tell.

00:25:46.870 --> 00:25:47.470
Yeah, exactly.

00:25:47.470 --> 00:25:48.310
And they don't tell you why.

00:25:48.310 --> 00:25:48.520
Right?

00:25:48.520 --> 00:25:49.960
Like, so there's always that kind of.

00:25:50.850 --> 00:25:56.130
Um, aspects, especially now
with like masks as well, up

00:25:56.130 --> 00:25:57.540
until a few days ago with masks.

00:25:58.020 --> 00:26:01.020
Um, you know, if somebody is coming
in with sunglasses on and a mask

00:26:01.020 --> 00:26:04.530
on and acting like a weirdo in your
store, you get kind of on edge.

00:26:04.560 --> 00:26:07.740
But if it's the person is nervous and has
never been in a gun store and just says,

00:26:07.740 --> 00:26:09.180
Hey, I've never been into a gun store.

00:26:09.660 --> 00:26:12.600
The whole, like the dynamics
are going to completely change.

00:26:12.600 --> 00:26:16.140
And it's going to be like, let's show
you every single gun on this rack.

00:26:16.290 --> 00:26:16.710
Right.

00:26:16.740 --> 00:26:19.260
So you can handle and
touch and feel and know.

00:26:19.260 --> 00:26:24.930
And yeah, the nervous thing I remember
about 20 years ago, young fellow, and

00:26:24.930 --> 00:26:27.150
I'm doing a firearm safety course and.

00:26:28.230 --> 00:26:29.130
There's this one guy.

00:26:29.160 --> 00:26:31.560
So I'm six, six, two
hundred and fifty pounds.

00:26:31.650 --> 00:26:35.970
And he made me look small and he's got
tattoos up and down his arms and he's

00:26:35.970 --> 00:26:39.390
got his biker leathers and his long hair.

00:26:39.390 --> 00:26:43.170
And he's really quiet the entire
time he's going through the course.

00:26:43.170 --> 00:26:45.390
And I'm looking at this guy,
like, what's this guy's problem.

00:26:45.390 --> 00:26:45.990
What's his attitude.

00:26:45.990 --> 00:26:48.030
Everyone else have a fond or open.

00:26:48.030 --> 00:26:51.450
And this guy just looks like he must
have a chip on his shoulder or something.

00:26:52.200 --> 00:26:57.420
And I'm in the back and I'm
doing testing with him and he's

00:26:57.420 --> 00:27:00.270
kinda kind of shaking really.

00:27:00.270 --> 00:27:02.280
And I look at him, I'm
like what what's going on?

00:27:02.280 --> 00:27:02.520
Right.

00:27:02.520 --> 00:27:04.080
And then he starts laughing.

00:27:05.070 --> 00:27:07.620
I'm like, dokey, what is going on?

00:27:07.620 --> 00:27:08.640
He's like, I'm so sorry.

00:27:08.640 --> 00:27:09.600
I'm so nervous.

00:27:09.600 --> 00:27:11.490
I've been so nervous
the last couple of days.

00:27:11.870 --> 00:27:14.070
And I, and I get the giggles
when I'd get nervous.

00:27:14.170 --> 00:27:18.630
There's this guy he's bigger than me with
tattoos, a biker level biker letters that

00:27:18.630 --> 00:27:20.300
gets the giggles when he gets nervous.

00:27:20.650 --> 00:27:20.790
Yeah.

00:27:22.140 --> 00:27:22.890
Let's reset.

00:27:22.890 --> 00:27:23.820
Let's take a deep breath.

00:27:23.820 --> 00:27:24.780
We're going to go through this.

00:27:24.780 --> 00:27:25.710
And he was awesome.

00:27:25.920 --> 00:27:26.970
Super nice guy.

00:27:26.970 --> 00:27:29.820
But like, if you want to talk about
judging a book by its cover and the

00:27:29.820 --> 00:27:32.430
entire time I'm with this guy, I'm
like, man, this guy, every time I

00:27:32.430 --> 00:27:33.990
try and reach out, he's withdrawn.

00:27:33.990 --> 00:27:36.840
And he just, yeah, a hundred
percent, same thing in the gun store.

00:27:36.870 --> 00:27:43.620
The nervousness doesn't matter if you're a
big guy like me or a smaller person, who's

00:27:44.100 --> 00:27:46.140
I getting into it for the first time.

00:27:46.140 --> 00:27:47.790
That level of nervousness doesn't change.

00:27:47.850 --> 00:27:48.840
No, a hundred percent.

00:27:49.200 --> 00:27:49.500
Yeah.

00:27:49.590 --> 00:27:51.720
Especially if it's something
so foreign to you, right?

00:27:51.720 --> 00:27:57.030
Like holding something that explodes in
your hand for fun is like a, that's not

00:27:57.030 --> 00:27:59.580
a normal thing that people want to do.

00:27:59.580 --> 00:27:59.790
Right.

00:27:59.790 --> 00:28:03.270
So if you've already gone through
the process, like men made that

00:28:03.270 --> 00:28:06.180
mental, okay, I'm doing this.

00:28:06.240 --> 00:28:11.670
I'm going to the course that takes a lot
to step into a room full of people you've

00:28:11.670 --> 00:28:14.340
never met before and learn about firearms.

00:28:14.370 --> 00:28:16.050
Then the next step is to go get one.

00:28:16.060 --> 00:28:21.010
And again, if you don't have the family
history of owning fire, You know,

00:28:21.040 --> 00:28:24.169
it's like you giving someone like
a thousand horsepower drag car and

00:28:24.169 --> 00:28:26.980
saying, yeah, just go down the drag
track with it, see how you do, right.

00:28:26.980 --> 00:28:28.639
Like it can be, yeah.

00:28:28.669 --> 00:28:29.860
Like it can be super scary.

00:28:29.860 --> 00:28:30.159
Right.

00:28:30.159 --> 00:28:33.490
And, uh, I remember when I got, when I
got my first gun, I bought it and it sat

00:28:33.490 --> 00:28:37.240
in my safe for like two and a half months
before I could, you know, muster up the

00:28:38.649 --> 00:28:40.510
courage to, you know, go out and shoot it.

00:28:40.540 --> 00:28:43.600
But, you know, and then
after I did, I was obsessed.

00:28:43.750 --> 00:28:44.080
Right.

00:28:44.110 --> 00:28:46.000
And I've been obsessed since that day.

00:28:46.149 --> 00:28:46.540
Right.

00:28:46.570 --> 00:28:48.730
Um, so knowledge

00:28:48.730 --> 00:28:51.760
is power and knowledge is empowering
and it gives you confidence.

00:28:51.760 --> 00:28:54.250
And that's one of the things I'm
hoping that this podcast will

00:28:54.250 --> 00:28:59.379
be able to do is sort of reach
past the typical gun community.

00:28:59.500 --> 00:29:03.340
And even those within the community,
just give them an alternate voice

00:29:03.340 --> 00:29:07.179
from the people in businesses, in
the community so that they can.

00:29:08.355 --> 00:29:10.875
They can use that to form
their opinions, essentially

00:29:10.965 --> 00:29:12.315
make a more educated decision.

00:29:12.525 --> 00:29:12.975
Yeah.

00:29:13.455 --> 00:29:15.195
What about etiquette in the gun store?

00:29:15.225 --> 00:29:18.885
Cause I know that, you know, there's gun
range etiquette, which is a one thing

00:29:18.885 --> 00:29:23.655
that I think has been talked about a fair
bit on, on online and in different areas

00:29:23.655 --> 00:29:25.725
where people can Google buy gun store.

00:29:25.725 --> 00:29:28.665
Etiquette is not something
that I see talked about a lot.

00:29:28.875 --> 00:29:29.145
Yeah.

00:29:29.145 --> 00:29:33.255
Um, I would say that gun, uh, the
reason probably is this guy gun

00:29:33.255 --> 00:29:35.895
range etiquette is super important.

00:29:36.285 --> 00:29:39.495
Like the most important thing, cause
you're dealing with loaded firearms

00:29:39.495 --> 00:29:43.185
on and you know, typically on a
firing line with other people, um,

00:29:43.485 --> 00:29:49.065
when you're in a gun store, uh, Yeah.

00:29:49.065 --> 00:29:52.004
I mean the, my big, honestly, my thing
that drives me, the craziest is when

00:29:52.004 --> 00:29:56.895
people just drop guns on the counter,
like that literally just boils my blood.

00:29:56.895 --> 00:29:57.855
It's like, yeah.

00:29:58.065 --> 00:30:02.565
It's like taking, give me your iPhone, let
me just drop it onto your glass counter

00:30:02.565 --> 00:30:03.495
and see like, you know what I mean?

00:30:03.495 --> 00:30:07.605
Like, especially, you know, and
then the other one, you know, um,

00:30:09.135 --> 00:30:11.985
the other one too is so, you know,
just say firearms knowledge, right?

00:30:11.985 --> 00:30:15.165
Like always, you know, we always open
an action and hand it to a customer.

00:30:15.165 --> 00:30:15.455
Right.

00:30:15.465 --> 00:30:16.785
And, and stuff like that.

00:30:16.995 --> 00:30:20.115
Um, and we just kind of like expect
a customer hands the gun back in the

00:30:20.115 --> 00:30:22.935
same way that we, you know, right.

00:30:22.935 --> 00:30:24.405
Open, clear it, hand it back to you.

00:30:24.405 --> 00:30:25.035
Right, right.

00:30:25.185 --> 00:30:29.385
Um, but yeah, the other thing too, is
that people freak out also about gun

00:30:29.395 --> 00:30:33.014
store etiquette because, um, some.

00:30:34.170 --> 00:30:37.440
Uh, Powell courses teach you like,
you know, when you walk into a gun

00:30:37.440 --> 00:30:40.620
store, ask what the safe direction
is, all that kind of stuff is the

00:30:40.620 --> 00:30:45.270
reality in my gun store is you're
pointing guns at more guns or right.

00:30:45.300 --> 00:30:49.980
Like our guns are checked every day,
you know, constantly, um, we check

00:30:50.010 --> 00:30:51.510
clear every time we had it to you.

00:30:51.510 --> 00:30:55.860
So after that's done, we're not too
worried about it, but people often come

00:30:55.860 --> 00:30:59.430
in, especially new people and are like,
you know, they don't know where to point

00:30:59.430 --> 00:31:02.850
the gun, you know, they pointed down,
they put, you know, so the big thing would

00:31:02.850 --> 00:31:07.050
just be to come in and say, Hey, what's
your guys' policy or what would you like

00:31:07.050 --> 00:31:08.280
me to do when you hand me a firearm?

00:31:08.310 --> 00:31:08.640
Perfect.

00:31:08.640 --> 00:31:09.780
Just say, yeah, exactly.

00:31:09.780 --> 00:31:11.850
That would be, that's
the best thing to say.

00:31:11.850 --> 00:31:14.880
And you say, yeah, you can just point it
over my shoulder up here or over there.

00:31:15.090 --> 00:31:15.300
Right.

00:31:15.300 --> 00:31:17.100
That's the safest place to point it.

00:31:17.460 --> 00:31:22.890
Um, but yeah, I mean, it's kinda
more so when it comes to, um,

00:31:23.040 --> 00:31:28.350
etiquette, it's, it's a mixture
of gun safety and not being, um,

00:31:30.040 --> 00:31:31.080
Yeah story, you know what I mean?

00:31:31.080 --> 00:31:31.530
Like yeah.

00:31:31.590 --> 00:31:35.220
And realizing like, it's, you know, w
that gun you just handled, you know, it's

00:31:35.220 --> 00:31:37.350
a $2,000 gun and don't whip it around.

00:31:37.350 --> 00:31:39.240
Like, it's a toy that you've seen on TV.

00:31:39.240 --> 00:31:45.570
And the one that kills me that kills
me is stainless steel revolver,

00:31:45.570 --> 00:31:46.890
or nickel, plated revolver.

00:31:47.070 --> 00:31:49.140
Somebody spins it and whips it shut.

00:31:49.880 --> 00:31:53.250
And you, and I just, that's the one
thing in my store, we're all like, dead.

00:31:53.250 --> 00:31:56.100
I, you it'd be like,
don't ever do that again.

00:31:56.490 --> 00:31:56.850
Right.

00:31:56.880 --> 00:31:58.170
Because they're like, oh, why?

00:31:58.170 --> 00:32:00.930
Like that's, you know, and I'm like,
look what you just did to the gun.

00:32:00.930 --> 00:32:03.030
And there's a giant
scratch down the cylinder.

00:32:03.030 --> 00:32:06.990
And yes, that's like this
isn't, this isn't a movie.

00:32:07.200 --> 00:32:07.860
Don't do that.

00:32:07.860 --> 00:32:09.690
And it's not, I don't mean like dead.

00:32:09.690 --> 00:32:12.660
I, them like, like, I'm
going to come get you.

00:32:13.440 --> 00:32:14.880
It's um, I did.

00:32:14.880 --> 00:32:15.960
I like, that's a serious thing.

00:32:15.960 --> 00:32:20.270
Like you just took a $2,000 gun and,
you know, you dropped the price, dropped

00:32:20.270 --> 00:32:22.140
the price, or, you know, the next.

00:32:22.930 --> 00:32:23.560
Gets it.

00:32:23.560 --> 00:32:24.940
And he's like, what the hell?

00:32:24.940 --> 00:32:27.010
Like, why is it all
scratched up and stuff?

00:32:27.010 --> 00:32:28.690
So those are the big ones.

00:32:28.780 --> 00:32:32.290
Um, and also like we've had
stuffed crazy stuff too.

00:32:32.290 --> 00:32:34.780
Like we had to, we've had guys
come in with their biker helmets

00:32:34.780 --> 00:32:36.100
on like the full face ones.

00:32:37.180 --> 00:32:40.400
And I'm like, I look at I'm
like, what do you guys do?

00:32:41.650 --> 00:32:41.920
Yeah.

00:32:41.930 --> 00:32:43.690
It's like, you know,
this is a gun store, man.

00:32:43.690 --> 00:32:45.070
This isn't like shoppers drug Mart.

00:32:45.070 --> 00:32:47.110
You can't walk around with a helmet on.

00:32:47.370 --> 00:32:47.920
Right, right.

00:32:48.100 --> 00:32:49.060
Just stuff like that.

00:32:49.060 --> 00:32:51.520
Like facials, um, stuff.

00:32:51.520 --> 00:32:54.250
That's covering your face,
sunglasses, just stuff like that.

00:32:54.250 --> 00:32:59.110
And um, if you do decide to wear them,
uh, just make yourself known to the

00:32:59.110 --> 00:33:02.770
people working in the store, don't lurk
in corners or look around, you know,

00:33:02.770 --> 00:33:04.240
just stuff like that is the big one.

00:33:04.810 --> 00:33:08.800
You know, that the whole asking
questions thing I think is imperative.

00:33:08.830 --> 00:33:10.870
Even gun range, gun store,
like you're in the range.

00:33:10.870 --> 00:33:14.560
Someone says, oh, I always love those
who, okay, try shooting your gun.

00:33:14.590 --> 00:33:15.610
What can I try doing this?

00:33:15.610 --> 00:33:15.790
Right.

00:33:16.780 --> 00:33:19.030
Well, the easy answer is no.

00:33:19.150 --> 00:33:21.910
And that's, I've learned
that the hard way after.

00:33:23.025 --> 00:33:28.875
Having a firearm broken on a actually
Vancouver gun club, but 15, 20 years

00:33:28.875 --> 00:33:32.535
ago, this guy, I don't know if he listens
to his name was Greg Neeson healthy.

00:33:32.545 --> 00:33:33.375
I'll use his name.

00:33:33.405 --> 00:33:39.525
He's always stuck in the back of my head
and I'm shooting a, a Brita shotgun,

00:33:39.525 --> 00:33:44.925
which, uh, I got a pretty cheap price,
but it was it predated what is there?

00:33:44.925 --> 00:33:48.555
So are there sq series and, uh,
it was worth a couple of bucks.

00:33:49.305 --> 00:33:49.725
Anyways.

00:33:49.725 --> 00:33:50.865
It was, it was sticky.

00:33:50.865 --> 00:33:51.855
It had been re blued.

00:33:51.855 --> 00:33:56.685
It would had a crack in the forest
stock, but after each round I

00:33:56.685 --> 00:34:00.255
would shoot I'd open the, uh, the
break action just a little bit.

00:34:00.285 --> 00:34:00.375
Yeah.

00:34:01.185 --> 00:34:01.515
Oh, sorry.

00:34:01.515 --> 00:34:05.175
I press see a little lever on the back
and it was sticky and I thought it easier

00:34:05.175 --> 00:34:09.014
to just give a little tap on my knee and
opens up and I take the spent casings

00:34:09.014 --> 00:34:13.995
out and, and he was I going to go head up
and change the clays in the, uh, in one

00:34:13.995 --> 00:34:19.005
of the houses that's throwing the clay
birds out in this fellow says, can I?

00:34:19.304 --> 00:34:23.845
And he came onto her team on our squad
as sort of the, the last person on there.

00:34:23.845 --> 00:34:25.395
And he said, well, can I,
can I tag along to the team?

00:34:25.395 --> 00:34:25.605
Sure.

00:34:25.605 --> 00:34:26.175
No problem.

00:34:26.655 --> 00:34:29.534
Um, he says, can I,
can I see your firearm?

00:34:29.534 --> 00:34:30.405
It looks pretty neat.

00:34:30.855 --> 00:34:31.635
Yeah, no problem.

00:34:31.665 --> 00:34:32.145
Check it out.

00:34:32.145 --> 00:34:35.595
I said, and I go up into the,
uh, up into the high house

00:34:35.595 --> 00:34:36.975
to, and change the clays out.

00:34:36.975 --> 00:34:38.445
And then I hear one of my buddies.

00:34:38.445 --> 00:34:40.514
Drouth what'd you do to your shotgun?

00:34:40.514 --> 00:34:41.745
It's broken in half.

00:34:42.975 --> 00:34:43.514
What?

00:34:43.995 --> 00:34:45.554
Come on quick, you got to see this.

00:34:45.554 --> 00:34:48.585
And I'm like, whatever, if it's
broken, it's broken me rushing down.

00:34:48.585 --> 00:34:49.635
Isn't going to change anything.

00:34:49.635 --> 00:34:52.215
So I do the clays and I come on down and.

00:34:53.280 --> 00:34:56.340
I look at this, I look at this
Greg fellow, so what the hell?

00:34:56.370 --> 00:34:56.610
Right.

00:34:57.030 --> 00:35:00.870
And, uh, he was just about open his
mouth up and it's like, Sam, sorry, or

00:35:00.870 --> 00:35:02.730
this, or, or whatever it looked like.

00:35:02.730 --> 00:35:06.720
And my other buddies says, cause it was
a full team of my, my friends there and

00:35:06.750 --> 00:35:10.350
this one other fellow, he says, yeah,
we just came here and saw it like this.

00:35:10.350 --> 00:35:11.730
We don't know how this happened.

00:35:11.730 --> 00:35:14.020
And all of a sudden this
guy's mouth clamped shut down.

00:35:14.050 --> 00:35:16.560
He's like, I don't know
what happened, man.

00:35:17.375 --> 00:35:18.305
Oh, great.

00:35:18.634 --> 00:35:21.095
So I slipped, but it was in
your hands last and it's broken.

00:35:21.095 --> 00:35:25.355
The best I can figure is that he didn't
realize you actually had to press the

00:35:25.355 --> 00:35:26.674
little lever on the back of the side.

00:35:26.674 --> 00:35:29.615
And he was trying to open it
up how he saw me doing that and

00:35:29.615 --> 00:35:30.904
he broke it right at the wrist.

00:35:31.565 --> 00:35:31.654
Okay.

00:35:32.495 --> 00:35:36.575
So that's when I learned the
easy answer is no in a gun store.

00:35:36.575 --> 00:35:39.695
However, you can't always say no,
because you're trying to sell something,

00:35:40.175 --> 00:35:43.535
but asking, Hey, do you mind if
I press the trigger on this one?

00:35:43.775 --> 00:35:45.995
Hey, I don't, I'm not
familiar with this one.

00:35:45.995 --> 00:35:47.705
Do you mind showing me how to open it up,

00:35:47.705 --> 00:35:47.975
right?

00:35:47.975 --> 00:35:48.155
Yeah.

00:35:48.755 --> 00:35:50.945
Oh, that's the other two big ones too.

00:35:50.945 --> 00:35:52.445
Is disassembling guns in the store.

00:35:53.165 --> 00:35:56.365
Like, forget about it when
people do it all the time and

00:35:56.375 --> 00:35:57.425
this just shows you how much they know,

00:35:57.425 --> 00:35:57.725
right?

00:35:57.815 --> 00:35:57.995
Yeah.

00:35:59.675 --> 00:36:02.105
It definitely shows me how much
they know that's without a doubt,

00:36:02.105 --> 00:36:03.425
which is generally nothing.

00:36:04.055 --> 00:36:08.405
And, you know, I remember we had
one guy who wanted to take apart a

00:36:08.405 --> 00:36:10.985
Ruger mark to right in the store.

00:36:10.985 --> 00:36:11.625
And I was like, no, man.

00:36:11.625 --> 00:36:12.935
And I'm like, you know,
you can't take that apart.

00:36:12.935 --> 00:36:14.885
You, you have to be a bloody engineer
to get one of those back to, you

00:36:15.935 --> 00:36:20.705
know, I do this all the time and he
literally popped it open apart without

00:36:21.125 --> 00:36:23.045
like me without, after I just said no.

00:36:23.105 --> 00:36:23.375
Right.

00:36:24.225 --> 00:36:26.964
A thousand pieces on the counter
and tried to, and then he started

00:36:26.984 --> 00:36:29.354
like trying to get it back together,
scratching it up and stuff.

00:36:29.384 --> 00:36:32.265
And then he just literally looked
at me, dropped it on the counter

00:36:32.265 --> 00:36:33.194
and walked out of the store.

00:36:34.544 --> 00:36:36.944
So, so embarrassed said nothing.

00:36:37.064 --> 00:36:39.645
So never ever take a
gun apart in the store.

00:36:39.734 --> 00:36:40.095
Right.

00:36:40.154 --> 00:36:43.455
Ask the attended to, if there's
something you want to see, um, and

00:36:43.484 --> 00:36:48.075
two, the last one, and this will get
you like the worst tongue lashing.

00:36:48.075 --> 00:36:51.944
And at least my store is
bringing a loaded firearm in.

00:36:52.694 --> 00:36:53.234
Yup.

00:36:53.294 --> 00:36:59.774
That's something that happens so often,
like not so often, but it happens enough

00:36:59.774 --> 00:37:03.915
to where you're like, you feel like you
should take the people's gun license and

00:37:04.785 --> 00:37:06.464
like you have to go retake your course.

00:37:06.705 --> 00:37:06.975
Right?

00:37:06.975 --> 00:37:09.375
Like we're going to, we're going
to send it back to wherever

00:37:09.375 --> 00:37:10.484
you got those license for it.

00:37:10.634 --> 00:37:11.984
Cause apparently they didn't do the job.

00:37:12.615 --> 00:37:14.145
That one drives me nuts.

00:37:14.145 --> 00:37:15.134
And it's often like something.

00:37:16.410 --> 00:37:21.750
Super simple, um, to fix on the
gun that like, you know, but yeah.

00:37:22.050 --> 00:37:25.380
Coming in, not telling anyone the
firearms loaded, slamming it on

00:37:25.380 --> 00:37:27.420
the table and saying, oh yeah,
there's a live round in there.

00:37:27.480 --> 00:37:28.800
It's like, and I can't get it out.

00:37:29.610 --> 00:37:33.570
That'll just like, yeah, that's the
worst possible thing you can do in my

00:37:33.570 --> 00:37:35.070
opinion, against her and their stories.

00:37:35.130 --> 00:37:38.790
You know, I think there's a young man
in Alberta that had that assembly thing

00:37:38.790 --> 00:37:39.990
happened to, there was a single shot.

00:37:39.990 --> 00:37:42.750
The guy brought in and forgot
there was around a target load and

00:37:43.140 --> 00:37:44.430
slammed it down on the counter.

00:37:44.430 --> 00:37:48.510
And the round went off like point
blank and a stomach who, um, there's

00:37:48.510 --> 00:37:49.890
lots of stories like that in Canada.

00:37:49.890 --> 00:37:50.100
Right.

00:37:50.100 --> 00:37:54.270
And that's like, really, you know,
there's more stories or that than

00:37:54.270 --> 00:37:55.680
there are gun stores getting robbed.

00:37:56.010 --> 00:37:58.590
So that's what kind of gets me going.

00:37:58.620 --> 00:37:58.740
Yeah.

00:37:58.780 --> 00:38:02.430
It's not that it happens all the time,
but a few times is more than it needs to

00:38:02.430 --> 00:38:02.850
happen.

00:38:03.330 --> 00:38:07.890
Well, you know, honestly it does happen
like more than I, like when I got into

00:38:07.890 --> 00:38:11.580
the industry, I had never, like, I've
never brought a loaded firearm anywhere.

00:38:11.760 --> 00:38:12.300
Right, right.

00:38:12.660 --> 00:38:16.575
Um, It happens way more often
than I ever thought it would.

00:38:16.575 --> 00:38:20.715
And it still shocks me to this day
that people are just so Willy nilly,

00:38:20.715 --> 00:38:22.635
like, oh yeah, it's too much work.

00:38:22.785 --> 00:38:24.765
Just going to bring it to the
gun store for them to fix.

00:38:24.945 --> 00:38:25.755
That's always been a bit of

00:38:25.755 --> 00:38:28.215
a conundrum from a legal standpoint,
because of course you're only allowed

00:38:28.215 --> 00:38:31.065
to have a loaded firearm in a place
where it's lawful to do so every

00:38:31.065 --> 00:38:33.795
once in a while, somebody will have
an issue where they can't get their

00:38:33.795 --> 00:38:37.515
gun open, whether it's user error or
something mechanical, messed up on it.

00:38:37.515 --> 00:38:38.865
And there's a round in the chamber.

00:38:40.095 --> 00:38:41.835
How do they transfer it the same legally?

00:38:42.735 --> 00:38:43.005
Yeah.

00:38:43.005 --> 00:38:43.515
That's true.

00:38:43.515 --> 00:38:47.415
I mean, you know, generally speaking, if
that happens, you're on the range, right?

00:38:47.415 --> 00:38:50.415
Like, so, or out in the
Bush or yeah, exactly.

00:38:50.415 --> 00:38:54.555
So, yeah, it's, that is a tough conundrum.

00:38:54.795 --> 00:38:59.655
Um, the best thing I can tell people
is just be like, for example, if you're

00:38:59.655 --> 00:39:03.165
going to a store and you can't get it,
done yourself, call them in advance

00:39:03.165 --> 00:39:04.785
and say, listen, this is my name.

00:39:05.505 --> 00:39:06.585
This is what I've got going on.

00:39:06.615 --> 00:39:09.465
Is it okay if I bring a
loaded firearm to your store?

00:39:09.495 --> 00:39:12.765
I can't get it out or I'm having
a problem and they say yes or no.

00:39:13.065 --> 00:39:15.135
And then after that, just tell
them, listen, I'm going to come in.

00:39:15.165 --> 00:39:17.865
This is what my, the shirt
I'm wearing, blah, blah, blah,

00:39:17.955 --> 00:39:19.095
who do I need to speak to?

00:39:19.455 --> 00:39:21.225
And just make it as
simple, clear as possible.

00:39:21.255 --> 00:39:24.825
That's the best possible thing you
can do rolling into a gun store with a

00:39:24.825 --> 00:39:28.455
loaded gun, um, you know, in a case and
just slamming on the counter and just

00:39:28.455 --> 00:39:30.105
like, Hey, by the way, this is loaded.

00:39:30.105 --> 00:39:30.885
What can you do for me?

00:39:30.945 --> 00:39:32.895
That's not going to fly one

00:39:32.895 --> 00:39:35.415
of the things I've seen, some
people do or thinking about.

00:39:35.955 --> 00:39:39.134
They'll put that loaded fire and they'll
throw a trigger, lock, secure locking

00:39:39.134 --> 00:39:41.145
device, whatever that they can fix to it.

00:39:41.444 --> 00:39:44.145
They'll put into a case, but they'll
make a mark on the outside of the

00:39:44.145 --> 00:39:46.035
case as to which end is a muzzle end.

00:39:46.095 --> 00:39:46.455
Yeah.

00:39:46.604 --> 00:39:50.354
And then when they come in, they're
dealing with the safest available

00:39:50.354 --> 00:39:52.754
direction, which I mean at a range, okay.

00:39:52.754 --> 00:39:55.095
That's down range and a gun store.

00:39:55.125 --> 00:39:59.955
That means where there's going to be zero
loss of life and minimal property damage.

00:39:59.984 --> 00:40:04.274
So, and they'll keep that, that case kind
of pointed in the best possible direction.

00:40:04.334 --> 00:40:04.964
A hundred percent.

00:40:05.265 --> 00:40:11.595
I remember years ago, working in a, uh, in
a, in a shop guy brought in a, uh, a 22.

00:40:11.595 --> 00:40:12.615
I'm trying to remember.

00:40:13.064 --> 00:40:15.975
I think it actually was, it was
a mark one or mark two Ruger.

00:40:16.484 --> 00:40:18.194
Anyways, he's waving this thing around.

00:40:18.194 --> 00:40:19.455
What do you do with like what?

00:40:19.455 --> 00:40:20.625
We've nothing in my face.

00:40:20.625 --> 00:40:21.734
It opened it up.

00:40:21.765 --> 00:40:22.544
Take the Meg out.

00:40:22.575 --> 00:40:23.895
Oh no, no, it's not loaded.

00:40:23.895 --> 00:40:27.225
And he presses a trigger and
around goes into the cold, saw.

00:40:28.455 --> 00:40:30.015
And what the hell.

00:40:30.285 --> 00:40:30.555
Right.

00:40:30.555 --> 00:40:34.634
And that's probably the
closest I've ever seen.

00:40:34.634 --> 00:40:39.944
And this was a long time ago, uh, in a,
in a gun store, gunsmith Smith situation

00:40:39.944 --> 00:40:41.835
to something that could have gone really

00:40:41.835 --> 00:40:42.194
poorly.

00:40:42.464 --> 00:40:42.794
Yeah.

00:40:42.825 --> 00:40:46.904
We've had people to like, Hey, do we,
you know, do you guys buy firearms?

00:40:46.904 --> 00:40:47.805
And you're like, yeah, no problem.

00:40:47.805 --> 00:40:48.705
We buy them all the time.

00:40:48.825 --> 00:40:52.875
And then like, I had one guy for example,
pull a tow of, out of the back of his

00:40:52.875 --> 00:40:57.225
pants and it had a trigger lock on it,
but he was in his good for his man.

00:40:57.254 --> 00:41:00.254
And then, so he pulls it around
and I just see the, but yeah.

00:41:00.435 --> 00:41:00.734
Right.

00:41:00.915 --> 00:41:03.825
And so I just grabbed his shoulder
and pulled him into the counter

00:41:03.855 --> 00:41:05.415
and he's like the look on his face.

00:41:05.415 --> 00:41:06.464
He was so surprised.

00:41:06.855 --> 00:41:08.745
I was like, you're what
are you doing right now?

00:41:09.464 --> 00:41:13.785
Like, and he just didn't understand, like,
can he, he flat out said, he's like, oh,

00:41:13.785 --> 00:41:15.375
I didn't know that this wasn't legal.

00:41:16.395 --> 00:41:16.875
Oh man.

00:41:16.875 --> 00:41:18.615
That's, that's special.

00:41:18.734 --> 00:41:18.884
Yeah.

00:41:18.884 --> 00:41:19.754
That's one of those things.

00:41:19.754 --> 00:41:22.484
So, I mean, if you're working in
a gun store, you've got to have

00:41:22.484 --> 00:41:23.685
eyes in the back of your head.

00:41:26.100 --> 00:41:28.110
Cautiously suspicious.

00:41:28.170 --> 00:41:28.470
Right?

00:41:28.470 --> 00:41:31.020
Just casually suspicious
at every point, this person

00:41:31.020 --> 00:41:32.070
coming in, what are they going?

00:41:32.490 --> 00:41:35.730
Like the odds of somebody coming into
one or Rob a gun store, although there

00:41:35.730 --> 00:41:41.310
are items of interest to the criminal
element, uh, decrease when there's

00:41:41.310 --> 00:41:45.990
people actually in the gun store,
because of the concept of particularly

00:41:46.170 --> 00:41:48.210
particularly the American mentality.

00:41:48.750 --> 00:41:50.370
Well, these guys are
probably packing, right?

00:41:50.520 --> 00:41:50.760
Yeah.

00:41:50.760 --> 00:41:53.880
I mean, you gotta, I mean, regardless
of what part of the world you're

00:41:53.880 --> 00:41:56.340
in, if you robbing a gun store,
you got to have some pretty big

00:41:56.370 --> 00:41:58.590
homes or a special kind of stupid.

00:41:59.310 --> 00:42:03.180
I probably go a special kind of stupid
and the correct terminology in that one.

00:42:04.410 --> 00:42:05.370
Uh, yeah.

00:42:05.370 --> 00:42:12.000
So I'm asking if you can open it asking,
and when you talk about spinning it,

00:42:12.000 --> 00:42:15.450
like, even if it's not stainless or
nickel, I mean, you're going to do, you

00:42:15.480 --> 00:42:19.710
can possibly do damage to the cylinder,
stop to the yolk, or if it's a cult to

00:42:19.710 --> 00:42:25.065
the crane, um, You just don't manhandle
these things or bend them around

00:42:25.065 --> 00:42:28.815
or I can see drop it on the counter
from a twofold perspective as well.

00:42:28.815 --> 00:42:30.134
I mean, those counters aren't cheap.

00:42:31.905 --> 00:42:32.055
Yeah.

00:42:32.055 --> 00:42:34.185
And it's also like, it's
not yours, it's mine.

00:42:34.845 --> 00:42:35.384
You know what I mean?

00:42:35.384 --> 00:42:38.745
Like, you know, I wouldn't want you to
drop my iPhone on encounter my watch,

00:42:38.805 --> 00:42:42.705
but anything I own, you know, like
it's just like common courtesy, right?

00:42:42.705 --> 00:42:43.575
Like it's not yours.

00:42:43.605 --> 00:42:44.595
Treat it with respect.

00:42:44.775 --> 00:42:45.375
It's all it is.

00:42:46.095 --> 00:42:47.325
So here's another one I've been reading

00:42:47.325 --> 00:42:47.775
online.

00:42:48.585 --> 00:42:57.945
I, the gun buyback, I guess it's supposed
to be coming up in April and there's

00:42:57.945 --> 00:42:59.715
things that have been reading about that.

00:42:59.715 --> 00:43:02.935
They're going to, I think caliber press
actually puts something out about, uh,

00:43:04.065 --> 00:43:07.955
Sorry, caliber magazine, caliber presses
over the states, Daniel fritters, cat

00:43:08.504 --> 00:43:13.065
caliber magazine out of Canada was
talking about, um, oh, either ship

00:43:13.065 --> 00:43:15.705
the guns into the, uh, to the RCMP.

00:43:15.705 --> 00:43:18.004
And then the later on, they'll
tell you what the value is.

00:43:18.004 --> 00:43:19.004
Is, have you heard anything

00:43:19.004 --> 00:43:19.455
about this?

00:43:19.634 --> 00:43:23.145
Yeah, I've read a little bit, or I've
read that article that, I mean, a

00:43:23.265 --> 00:43:26.145
damn put out there and it was a great
article and people should read it.

00:43:26.654 --> 00:43:27.615
It'd be educated on it.

00:43:27.615 --> 00:43:32.745
Cause again, typical Canadian politics,
you know, you don't have any idea of

00:43:32.745 --> 00:43:34.484
what's going on until after the fact.

00:43:34.484 --> 00:43:37.785
And so that'd be a good thing for
people to go read, but yeah, from my

00:43:37.785 --> 00:43:41.234
understanding, their plan is to like send
you either a box or a case in the mail.

00:43:41.595 --> 00:43:45.075
You put your stuff in the case and
send it, you know, paid postage back.

00:43:45.464 --> 00:43:53.265
And uh, I mean, come on, you know, let's,
let's put tens of thousands of firearms

00:43:53.265 --> 00:43:58.815
in the exact same box going to the
exact same place through Canada posts.

00:43:58.845 --> 00:44:02.565
Well, first off, you know what,
probably going to be a hundred thousand.

00:44:03.405 --> 00:44:05.055
Firearms potentially
going through the mail.

00:44:05.265 --> 00:44:07.125
What's that going to do
to the postage system?

00:44:07.395 --> 00:44:07.725
Yeah.

00:44:07.785 --> 00:44:11.415
And you know, that's going to back
everything up, like crazy too.

00:44:12.135 --> 00:44:17.475
You know, this isn't a slagger Canada
post, but there are some people in Canada

00:44:17.475 --> 00:44:21.045
post firearms do go missing in the mail
mysteriously that there aren't answers to.

00:44:21.075 --> 00:44:21.345
Yup.

00:44:22.065 --> 00:44:26.925
And putting, like, making it so
blatant that it's the same box.

00:44:26.925 --> 00:44:28.275
Same, the same that everywhere.

00:44:28.305 --> 00:44:30.585
It's just, you know, I mean, it's typical.

00:44:30.585 --> 00:44:32.175
I mean, am I shocked at this point?

00:44:32.175 --> 00:44:32.595
No.

00:44:32.955 --> 00:44:34.845
Like that it's such a ridiculous system.

00:44:35.445 --> 00:44:37.875
Um, and then the big thing is, is that
they're going to tell you what it's

00:44:37.875 --> 00:44:39.405
worth after they have everything back.

00:44:40.095 --> 00:44:40.275
Yeah.

00:44:40.275 --> 00:44:40.755
That works

00:44:40.755 --> 00:44:41.055
well.

00:44:41.115 --> 00:44:41.595
And if you don't

00:44:41.595 --> 00:44:42.045
agree.

00:44:42.345 --> 00:44:42.975
Oh, well, yeah.

00:44:43.005 --> 00:44:47.085
Or how about how long has it, you
know, how just getting your tax return

00:44:47.085 --> 00:44:50.505
money is a big enough pain in the ass
sometimes, you know, so now you're

00:44:50.505 --> 00:44:55.710
going to deal with prohibited items, you
know, I don't like, I can't remember it.

00:44:55.710 --> 00:44:58.860
The ma at the article said like,
I'm pretty sure it's not the RCMP

00:44:58.860 --> 00:45:00.450
doing the physical work there.

00:45:00.450 --> 00:45:05.550
They're going to have, um, like
big centers to have this stuff.

00:45:06.120 --> 00:45:08.370
And it's just like, did, did you,

00:45:09.000 --> 00:45:11.730
did they publish or say anything about
the centers that are dealing with, or

00:45:11.730 --> 00:45:13.050
the companies that are dealing with that?

00:45:13.259 --> 00:45:13.680
No.

00:45:13.680 --> 00:45:16.259
Uh, well, if they did, I wasn't
really, I didn't, I can't remember

00:45:16.259 --> 00:45:17.250
it off the top of my head.

00:45:17.730 --> 00:45:21.570
Um, but yeah, I can't remember

00:45:21.570 --> 00:45:26.310
honestly, well, I try to remember where
I heard this one from, but a Murray

00:45:26.310 --> 00:45:29.820
Smith was supposed to be involved
with one of these at one, one point.

00:45:29.820 --> 00:45:31.770
I don't know if that's just
somebody causing rumors.

00:45:31.770 --> 00:45:33.330
And so I'll say allegedly this.

00:45:33.660 --> 00:45:33.810
So

00:45:33.810 --> 00:45:37.770
what I've heard, I heard that rumor too,
that he is somehow involved with the

00:45:37.770 --> 00:45:41.759
company doing the buyback, which is, I
mean, talk about conflict of interest.

00:45:42.000 --> 00:45:42.180
So

00:45:42.180 --> 00:45:48.420
Marie Smith is C um, he's worked
with, uh, uh, firearms program

00:45:48.720 --> 00:45:50.970
registry services and they're high.

00:45:52.335 --> 00:45:55.465
Essentially the chief was he scientists.

00:45:55.465 --> 00:46:03.075
He had chief scientist for the CFUs,
Seton CFP, and he's their lead, um, star

00:46:03.075 --> 00:46:05.535
witness for the whole buyback program.

00:46:05.595 --> 00:46:09.225
And it's based on a lot of his,
his affidavits and his work.

00:46:09.645 --> 00:46:12.315
I mean the, the conflict, I'm
sure there's a lot of conflict.

00:46:12.315 --> 00:46:18.015
I mean, he's getting paid to this
monster some allegedly after retiring

00:46:18.015 --> 00:46:20.505
to come back in and to run the job that

00:46:20.625 --> 00:46:20.895
right.

00:46:21.045 --> 00:46:21.285
Yeah.

00:46:21.285 --> 00:46:24.255
That he come on.

00:46:24.285 --> 00:46:30.135
Like, it's just such a, if that
is the case, I mean, I can't wait

00:46:30.135 --> 00:46:34.815
for the lawsuits to just start
flowing like money and power, right.

00:46:34.845 --> 00:46:35.715
Yeah, exactly.

00:46:35.715 --> 00:46:35.955
Right.

00:46:35.955 --> 00:46:36.855
It's it's crazy.

00:46:36.855 --> 00:46:38.565
But I mean, we'll see what happens.

00:46:39.495 --> 00:46:41.445
Um, Yeah.

00:46:41.475 --> 00:46:44.505
It's I was thinking
about it the other day.

00:46:44.505 --> 00:46:48.195
And we did a actually made a meme
that we posted on our Facebook page.

00:46:48.225 --> 00:46:51.825
I don't know if you saw it or not,
but, uh, you know, we're going back to

00:46:51.825 --> 00:46:54.645
when this all started and, you know,
Trudeau, you know, sitting on his

00:46:54.645 --> 00:46:57.885
soapbox with his, you know, whatever
it costs you means wearing this money.

00:46:58.875 --> 00:47:01.875
I'm saying, you know, people don't need
assault weapons, and we're going to get

00:47:01.875 --> 00:47:03.675
them off the streets and blah, blah, blah.

00:47:03.675 --> 00:47:08.265
And then meanwhile, you know, he's
sending Carl Gustaf's over to the UK.

00:47:08.475 --> 00:47:09.135
Exactly.

00:47:09.135 --> 00:47:09.375
Right.

00:47:09.375 --> 00:47:12.515
And then, so we put, uh, I put it
up with him and then, you know, he

00:47:12.525 --> 00:47:14.865
was, had his hands in like a prayer
position saying, you know, we're going

00:47:14.865 --> 00:47:19.005
to take AR fifteens away from, you
know, civilians don't need AR fifteens.

00:47:19.005 --> 00:47:20.775
And then, then there's the guy
with his hands on his hips,

00:47:20.775 --> 00:47:23.115
in the Ukraine going like, you

00:47:23.115 --> 00:47:23.355
know,

00:47:25.335 --> 00:47:25.755
so yeah.

00:47:25.755 --> 00:47:28.005
It's a, you know, it's a funny,
like, you know, it's typical

00:47:28.005 --> 00:47:29.265
politics stuff right here.

00:47:29.275 --> 00:47:31.815
It's like, you know, the
rules are for the, not for me.

00:47:32.085 --> 00:47:32.385
Yeah.

00:47:33.200 --> 00:47:34.790
You know, you're talking
about Canada post.

00:47:34.790 --> 00:47:38.750
I had, I remember a number of years
ago, uh, Canada ammo, where you at

00:47:38.750 --> 00:47:44.810
one point worked, uh, three Glocks are
getting shipped over and from, I think

00:47:44.810 --> 00:47:48.440
it was north Vancouver where their,
their warehouse was over to Delta

00:47:48.440 --> 00:47:51.109
here and they mysteriously go missing.

00:47:51.859 --> 00:47:56.779
So you file your police report, but
the fire's program doesn't remove.

00:47:57.735 --> 00:47:59.654
The firearms for the business license.

00:48:00.134 --> 00:48:03.134
And I always, that
always made me question.

00:48:03.134 --> 00:48:04.245
I said, well, hold on a second.

00:48:04.575 --> 00:48:05.475
They were Canada.

00:48:05.475 --> 00:48:08.475
Ammos, I've never received them.

00:48:08.535 --> 00:48:09.285
I've never seen them.

00:48:09.285 --> 00:48:10.035
I've never touched them.

00:48:10.035 --> 00:48:12.404
They've never come into my possession,
but they're registered to me.

00:48:12.765 --> 00:48:13.035
Yeah.

00:48:13.125 --> 00:48:17.714
And then the insurance company through
Canada post we'll do a, we'll pay you out.

00:48:17.714 --> 00:48:18.975
So I got three new ones to get.

00:48:18.975 --> 00:48:20.875
I still have these three
that are registered to me.

00:48:21.045 --> 00:48:24.045
Every time you get an inspection
for your renewal on your business

00:48:24.045 --> 00:48:25.755
license, the grill you about them.

00:48:25.785 --> 00:48:26.444
Where are those?

00:48:26.444 --> 00:48:26.775
Three?

00:48:26.835 --> 00:48:27.855
Same as last time.

00:48:27.884 --> 00:48:28.125
Right?

00:48:28.125 --> 00:48:28.755
Same as last time.

00:48:29.295 --> 00:48:30.375
So I said, well, hold on a second.

00:48:30.375 --> 00:48:31.185
What happens?

00:48:31.245 --> 00:48:35.654
They said, this is great because if they
show up, then you get three free guns.

00:48:36.075 --> 00:48:37.185
I said, hold on a second.

00:48:37.755 --> 00:48:42.194
Like if the insurance company now
paid for them, they're not my guns.

00:48:42.555 --> 00:48:44.265
Don't they belong to
the insurance company.

00:48:44.415 --> 00:48:44.745
Right.

00:48:44.865 --> 00:48:48.795
Anyways, um, that always, but
yeah, you're right to human nature.

00:48:49.065 --> 00:48:49.485
Yes.

00:48:49.515 --> 00:48:56.055
Guns go missing in Canada post, um,
I don't know how this whole buyback

00:48:56.085 --> 00:48:57.555
thing is supposed to play out.

00:48:57.615 --> 00:49:04.605
I can only hope that a future
election will help reverse.

00:49:05.455 --> 00:49:05.815
Yeah.

00:49:06.105 --> 00:49:07.725
I mean, in the big thing too is right.

00:49:07.725 --> 00:49:11.475
And like, you know, none of us are
naive as to, you know, gun owners

00:49:11.475 --> 00:49:14.175
have been through this a lot of times.

00:49:14.295 --> 00:49:17.925
And the reality, the fact is the
vast majority of that list is

00:49:17.925 --> 00:49:22.275
non-restricted and they're relying
on people's good intentions and be

00:49:22.275 --> 00:49:24.405
honest and sending the stuff back in.

00:49:24.405 --> 00:49:26.265
So it'll be interesting
to see how they report it.

00:49:26.265 --> 00:49:26.475
Right.

00:49:26.475 --> 00:49:30.915
If they get the ER, like if they get, so
their big thing is like the air 15, right?

00:49:30.915 --> 00:49:33.135
Like, like, you know, like
who cares at this point?

00:49:33.255 --> 00:49:36.975
Um, I think at those back, they're
probably going to report it as like

00:49:37.035 --> 00:49:39.975
a 90% success rate because they got.

00:49:41.459 --> 00:49:42.930
The percent of the AAR's back.

00:49:42.930 --> 00:49:43.200
Right.

00:49:43.200 --> 00:49:44.040
But like, you know what I mean?

00:49:44.040 --> 00:49:46.470
Like, so the numb, no matter how
this boils down the numbers are

00:49:46.589 --> 00:49:47.609
essentially going to be cooked.

00:49:48.149 --> 00:49:52.379
Um, as far as, you know, its success
rate and people who know will know

00:49:52.379 --> 00:49:58.649
that it's absolute garbage and, um, you
know, they'll just post it as like, you

00:49:58.649 --> 00:50:03.959
know, the great victory of whatever on,
on CBC or whoever's talking about it

00:50:03.959 --> 00:50:05.549
this week, what do they say?

00:50:06.149 --> 00:50:08.339
There's liars damn
layers and statisticians.

00:50:08.399 --> 00:50:08.640
Yeah.

00:50:08.669 --> 00:50:08.879
Right.

00:50:08.879 --> 00:50:10.140
Yeah, yeah, exactly.

00:50:10.140 --> 00:50:10.410
Right.

00:50:10.439 --> 00:50:11.250
You can make those numbers

00:50:11.250 --> 00:50:11.700
sing any

00:50:11.700 --> 00:50:12.109
way you want.

00:50:12.359 --> 00:50:13.169
Yeah, exactly.

00:50:13.200 --> 00:50:16.470
So it'll be interesting to
see how they report on that.

00:50:16.709 --> 00:50:20.009
And it'll be interesting to, like,
I gotta be a hundred percent honest.

00:50:20.069 --> 00:50:24.930
Um, I'm not down with
sending a prohibited firearm.

00:50:24.959 --> 00:50:27.180
That's in my name in a box.

00:50:27.930 --> 00:50:29.129
Like, you know, like,
you know what I mean?

00:50:29.129 --> 00:50:29.910
Like with no.

00:50:30.795 --> 00:50:33.435
So, if that goes missing,
does it all on me?

00:50:33.795 --> 00:50:36.795
Does it all of a sudden become the
property of the RC, like had happened

00:50:36.795 --> 00:50:37.335
in my clock.

00:50:37.335 --> 00:50:37.845
Exactly.

00:50:37.845 --> 00:50:39.915
But they're not like, so this
is, it won't work that way.

00:50:39.915 --> 00:50:42.225
They're not transferring
the guns out of your name.

00:50:42.225 --> 00:50:42.525
Right.

00:50:42.674 --> 00:50:43.125
Uh huh.

00:50:43.485 --> 00:50:46.845
Like I imagined because who are you
going to transfer them to the cause if

00:50:46.845 --> 00:50:50.235
you transferred them to the RCMP, they
have to go into, um, what's it called?

00:50:50.295 --> 00:50:54.255
Um, CFUs and exactly like it goes
into a different system essentially.

00:50:54.255 --> 00:50:54.525
Right.

00:50:54.525 --> 00:50:57.075
And then they hold it in
their arts, their system.

00:50:57.674 --> 00:51:01.695
Um, so yeah, like I N no fence,
I'm not super down with like

00:51:01.695 --> 00:51:02.955
throwing my prohibited item.

00:51:02.955 --> 00:51:06.585
That's in my name that I'm responsible
for in a box with a hundred thousand other

00:51:06.585 --> 00:51:09.105
Canadians and hoping that it gets there.

00:51:09.105 --> 00:51:11.805
And if it doesn't whose
fault is it going to be?

00:51:11.985 --> 00:51:12.345
Right.

00:51:12.615 --> 00:51:14.625
And that's the other one that's
always made me scratch my head.

00:51:15.615 --> 00:51:20.595
The person that is registered to will
be the deemed owner of that firearm.

00:51:21.600 --> 00:51:25.259
Well, I mean, I can, you can
register one of my cars in your name.

00:51:25.259 --> 00:51:26.430
It doesn't make it your car.

00:51:26.529 --> 00:51:29.370
I mean, look at the rental companies
are looking at a leased vehicle, right?

00:51:29.430 --> 00:51:30.299
It's yeah.

00:51:30.299 --> 00:51:35.220
You're registered and licensed in, in your
name, but at the end of the day, it isn't

00:51:35.220 --> 00:51:36.000
your vehicle.

00:51:36.270 --> 00:51:36.450
Yeah.

00:51:36.450 --> 00:51:39.120
And even if they do drop off centers,
you're not allowed to transport them.

00:51:39.840 --> 00:51:40.799
Like, what do you like?

00:51:40.799 --> 00:51:41.430
So, you know what I mean?

00:51:41.430 --> 00:51:46.290
Like, there's a lot of, there's a lot of
politics involved in this clearly because

00:51:46.290 --> 00:51:49.049
it's not thought out kind of smart.

00:51:49.980 --> 00:51:50.160
So

00:51:50.160 --> 00:51:51.660
what's the future of the gun industry.

00:51:51.750 --> 00:51:54.150
What's that looking like too in Canada?

00:51:54.150 --> 00:51:54.420
Anyway,

00:51:54.750 --> 00:51:59.759
um, it's hard to say, like, it's our
industry's ties so hard to pull the

00:51:59.759 --> 00:52:07.080
current politics that, um, but for me,
like, you know, I'm an optimist because

00:52:07.080 --> 00:52:08.700
this is my life and this is my obsession.

00:52:08.759 --> 00:52:12.690
It's guns and ammo until I'm dead
essentially is what I'm going with.

00:52:12.690 --> 00:52:14.610
And, um, I think that.

00:52:15.420 --> 00:52:19.259
The way Canada is, is that we'll
have firearms in some shape or form

00:52:19.890 --> 00:52:23.279
because we just, there's just too
much untouched land here that people

00:52:23.279 --> 00:52:25.650
live in and all that kind of stuff.

00:52:25.650 --> 00:52:31.950
So the reality, the fact is, is that
it's going to require a new government

00:52:32.160 --> 00:52:38.100
and a government to realize that like
farms ownership is important in Canada

00:52:38.220 --> 00:52:45.540
and it's to stop using it as a, um, a
soapbox to stand on and, you know, bump

00:52:45.540 --> 00:52:46.740
your stats and everything like that.

00:52:46.740 --> 00:52:49.230
So the future is it's
really unknown right now.

00:52:49.230 --> 00:52:52.890
I've been between the shortages of
firearms and ammunition right now

00:52:52.890 --> 00:52:54.150
with what's going on in the world.

00:52:54.660 --> 00:52:58.830
Um, you know, with Ukraine, Russia,
China, all that kind of fun stuff.

00:52:58.890 --> 00:53:01.799
Um, again, then what's
going on in the states.

00:53:02.490 --> 00:53:03.960
It's, everything's up
in the air right now.

00:53:04.109 --> 00:53:06.480
Everyone's fighting for
whatever product is available.

00:53:06.480 --> 00:53:06.630
And

00:53:07.230 --> 00:53:09.960
are you guys, I know some gun stores
are putting limits on the number.

00:53:10.785 --> 00:53:13.485
Uh, on the amount of ammunition
somebody can purchase.

00:53:14.025 --> 00:53:15.015
Are you guys doing that right now?

00:53:16.754 --> 00:53:17.745
We've thought about it.

00:53:18.044 --> 00:53:24.165
Um, right now we're not, we'll see,
we were so, um, when we realized we

00:53:24.165 --> 00:53:29.234
were out of blue box 30 on six, um,
we went pretty hard and bought hard.

00:53:29.265 --> 00:53:31.484
We bought a lot in deep what
we could, where we could.

00:53:32.174 --> 00:53:37.095
Um, so we've got a pretty okay
selection right now in the future.

00:53:37.095 --> 00:53:37.665
Who knows.

00:53:37.785 --> 00:53:41.055
Um, you know, I understand that
federal for example is really not

00:53:41.055 --> 00:53:44.745
doing a lot of reloading, so, or
it's ATK who does great, like the.

00:53:46.060 --> 00:53:46.720
Parent company.

00:53:46.720 --> 00:53:47.440
Yeah, exactly.

00:53:47.440 --> 00:53:47.650
Right.

00:53:47.650 --> 00:53:50.290
So they're like not doing a lot of
reloading, so there's not going to be a

00:53:50.290 --> 00:53:53.650
lot of powder available primers perhaps
because they're making ammunition.

00:53:54.700 --> 00:53:57.040
Um, but in the future, who
knows you, I mean, if we get

00:53:57.040 --> 00:53:59.380
down to it, we might, but I

00:53:59.380 --> 00:54:03.580
wonder just thinking outside the box,
because I guess I see the reasoning

00:54:03.610 --> 00:54:07.180
behind limiting ammunition so that
one customer doesn't come in and buy

00:54:07.180 --> 00:54:08.770
it all out and nobody else gets it.

00:54:08.799 --> 00:54:11.110
Some gun stores are
saying, we're not a museum.

00:54:11.319 --> 00:54:14.380
If somebody wants to buy a buy it,
others are saying, well, it's only

00:54:14.380 --> 00:54:15.490
going to be fair to the others.

00:54:15.490 --> 00:54:16.810
And they got the scale system.

00:54:16.810 --> 00:54:22.600
I wonder if a buying club would be an
interesting thing for a gun store to,

00:54:22.660 --> 00:54:25.120
to look at where people can pay to be a.

00:54:25.785 --> 00:54:31.935
Be involved with a, a club and as their
numbers cycles through, they get X amount

00:54:31.935 --> 00:54:33.525
of whatever it is that they put on there.

00:54:34.125 --> 00:54:34.875
Ah, yeah.

00:54:35.115 --> 00:54:36.165
I wonder if that's an opportunity

00:54:36.165 --> 00:54:39.975
for, um, I think that like
immediately for reloading stuff,

00:54:39.975 --> 00:54:41.055
that makes a lot of sense.

00:54:41.055 --> 00:54:44.835
Cause reloading stuff before
all this is hard to get, right.

00:54:44.835 --> 00:54:47.865
Like, you know, and reloaders
are kind of notorious hoarders.

00:54:48.465 --> 00:54:51.285
They, you know, they'll get 10,000
primers as much powder as they

00:54:51.285 --> 00:54:57.105
can, so I can see us a potentially
limiting, uh, reloading stuff.

00:54:57.705 --> 00:55:01.965
Um, but yeah, I mean, that, that makes
a lot of sense what you're saying there.

00:55:01.965 --> 00:55:04.995
Like, um, if it gets to, I mean, I
hope it doesn't get to that point

00:55:04.995 --> 00:55:09.525
where we're seeing that, but we'll
see what happens and I'm hoping

00:55:09.525 --> 00:55:12.225
that we'll go through it like a six,
seven month window here of like.

00:55:13.095 --> 00:55:17.415
Well, maybe a bit longer, but you
know, of the industry getting back

00:55:17.415 --> 00:55:21.015
to where it was and then you'll
start seeing a flow back in.

00:55:21.525 --> 00:55:23.415
Um, so I don't know.

00:55:23.505 --> 00:55:23.895
We'll see.

00:55:24.075 --> 00:55:24.404
Yeah.

00:55:24.524 --> 00:55:28.245
Silvercore Club got members all across
Canada and we worked something there.

00:55:29.174 --> 00:55:30.525
Um, Hmm.

00:55:31.065 --> 00:55:32.205
Just thinking about that.

00:55:32.924 --> 00:55:39.325
So, and so you guys, I think with the
first gun store, I think once also was

00:55:39.345 --> 00:55:41.805
the first gun store to offer financing.

00:55:42.045 --> 00:55:42.615
Oh yes.

00:55:42.645 --> 00:55:46.185
For firearms and ammunition, I
think you could finance too or

00:55:46.185 --> 00:55:46.395
not?

00:55:46.575 --> 00:55:47.205
Uh, no.

00:55:47.205 --> 00:55:51.075
So when we first started doing the
financing, um, it was through a

00:55:51.075 --> 00:55:52.515
company called taco capital Corp.

00:55:52.634 --> 00:55:52.935
Okay.

00:55:53.595 --> 00:55:56.715
And I believe off the top of my
head, the only thing you couldn't,

00:55:56.745 --> 00:55:59.115
you couldn't finance ammunition
because they were like a.

00:56:00.360 --> 00:56:00.930
Explosive.

00:56:00.960 --> 00:56:02.550
Yeah, no, cause you use them, right?

00:56:02.550 --> 00:56:05.220
Like, so like financing a
hamburger or something, right.

00:56:05.220 --> 00:56:07.710
Like you eat it exactly.

00:56:07.710 --> 00:56:08.010
Right.

00:56:08.010 --> 00:56:11.700
So yeah, we started doing that and
like, um, that was really interesting.

00:56:11.700 --> 00:56:15.240
We had, uh, I think CTV or
somebody, a few news companies

00:56:15.240 --> 00:56:17.220
came in and tried to spin it.

00:56:17.310 --> 00:56:20.280
And uh, I remember one
specifically was so brutal.

00:56:20.280 --> 00:56:24.600
Like they had like the criminology
professor at some university was like,

00:56:25.020 --> 00:56:29.580
essentially, like blatantly said, this is
bad because now poor people can have guns.

00:56:31.680 --> 00:56:33.690
I was like, so like what?

00:56:33.720 --> 00:56:34.440
Like, this is insane.

00:56:34.440 --> 00:56:36.060
I can't believe they put this on the news.

00:56:36.120 --> 00:56:36.540
Wow.

00:56:36.570 --> 00:56:36.900
Right.

00:56:36.900 --> 00:56:38.010
So that's what they said.

00:56:38.010 --> 00:56:44.625
And like the reality of the fact is, is
that, uh, For me personally, it's um, like

00:56:44.745 --> 00:56:48.105
when I want to buy something, if I can
break it up into chunks, why wouldn't you?

00:56:48.105 --> 00:56:48.375
Right.

00:56:48.375 --> 00:56:49.875
Like, it makes a lot more sense.

00:56:49.875 --> 00:56:53.384
And especially it can help me make
way dumber decisions financially.

00:56:53.415 --> 00:56:58.485
Like all of a sudden that $5,000 Nighthawk
or something, it's an attainable thing.

00:56:58.485 --> 00:57:02.445
If I've only got to spend, um, down
the road or, you know, a few bucks

00:57:02.445 --> 00:57:06.555
a month or whatever it is, but
now a big one is settled for us.

00:57:06.615 --> 00:57:06.855
Okay.

00:57:06.884 --> 00:57:13.185
Um, that one's a lot easier as far as,
um, the integration and all that stuff.

00:57:13.965 --> 00:57:17.685
Sessile is like a byte it's
it became super popular with.

00:57:17.715 --> 00:57:20.384
Um, because so many people were
stuck at home during the pandemic,

00:57:20.715 --> 00:57:23.325
essentially what it is is they'll
do like bite-size payments.

00:57:23.325 --> 00:57:27.330
Like, so they'll do, um,
Your payment broken up.

00:57:27.479 --> 00:57:30.899
Uh bi-weekly for, I think, six
weeks or something like that.

00:57:30.899 --> 00:57:34.319
So it's not as long-term, but
what it does is it allows you

00:57:34.319 --> 00:57:39.149
to, again, break it up over a few
payments and they do do ammunition.

00:57:39.390 --> 00:57:40.319
They'll do everything right.

00:57:40.620 --> 00:57:41.910
And what's really cool about sizzle.

00:57:41.910 --> 00:57:42.810
Is there.

00:57:43.845 --> 00:57:45.134
Because we're in this industry.

00:57:45.404 --> 00:57:48.345
Um, we confirmed with them that
they're okay with firearms and

00:57:48.345 --> 00:57:49.395
they're like, yeah, we're a hundred.

00:57:49.395 --> 00:57:49.634
Okay.

00:57:49.665 --> 00:57:50.055
We left.

00:57:50.174 --> 00:57:50.685
Totally.

00:57:51.015 --> 00:57:53.245
I do have to give a great shout out.

00:57:53.245 --> 00:57:56.265
Cause in this, you know, in this
industry, in this world that we're

00:57:56.265 --> 00:58:01.214
currently living in, um, supporting our
community doesn't mean a lot to us and me.

00:58:01.214 --> 00:58:04.095
So I'll always have a, you know,
a place in my heart for says all

00:58:04.095 --> 00:58:08.384
for, you know, being somebody who
supports the gun industry when

00:58:08.685 --> 00:58:10.125
you know, so many people don't,

00:58:10.365 --> 00:58:13.365
it's hard, it's hard for them
to support the gun industry

00:58:13.424 --> 00:58:14.805
is a hundred percent social.

00:58:14.805 --> 00:58:15.194
Pressure's

00:58:15.194 --> 00:58:15.855
not on their side.

00:58:15.855 --> 00:58:16.515
Yeah, exactly.

00:58:16.555 --> 00:58:21.674
You know, I can take one tweet or one
tech doc to sway a company's decision on

00:58:21.705 --> 00:58:23.355
who the who, and how they do business.

00:58:23.924 --> 00:58:26.145
So yeah, it's awesome.

00:58:26.145 --> 00:58:28.154
It's a great option for a lot of people.

00:58:28.245 --> 00:58:30.464
Um, and yeah, it's super easy to use.

00:58:30.674 --> 00:58:31.154
That's cool.

00:58:31.185 --> 00:58:31.575
How long have you

00:58:31.575 --> 00:58:32.085
been using them

00:58:32.085 --> 00:58:34.904
for says a little since
I want to say September.

00:58:35.115 --> 00:58:35.475
Okay.

00:58:35.535 --> 00:58:39.585
Um, so yeah, it's still a kind of a new
thing, but, um, yeah, it's, it's cool.

00:58:39.585 --> 00:58:40.904
And it's easy for everyone to use.

00:58:41.640 --> 00:58:41.760
Is

00:58:41.760 --> 00:58:42.630
anyone else using that?

00:58:43.020 --> 00:58:46.590
Yeah, I think a SFRC might be
using it in a few other people.

00:58:46.980 --> 00:58:51.360
Um, it's, you know, I could see
why some companies don't, cause

00:58:51.360 --> 00:58:52.680
it goes back to that conversation.

00:58:52.680 --> 00:58:56.250
We were just having a boat, you know,
being the absolute cheapest in Canada

00:58:56.250 --> 00:59:00.590
and the margins aren't super high, um,
in this industry, as it is and says, well

00:59:00.610 --> 00:59:03.000
does take, so it's 0% to the customer.

00:59:03.690 --> 00:59:05.850
Um, but they do take a
percentage from the retailer.

00:59:06.390 --> 00:59:10.230
So if you're already running
ridiculously low margins,

00:59:10.230 --> 00:59:11.640
that's barely keeping you going.

00:59:11.640 --> 00:59:14.910
And you're, depending on that
high turn rate, the product, if

00:59:14.910 --> 00:59:19.080
they're taking their percentage out
of it, it it's, it makes a giant

00:59:19.080 --> 00:59:20.640
difference in your company's profits.

00:59:20.790 --> 00:59:21.110
Right?

00:59:21.110 --> 00:59:21.350
Right.

00:59:21.420 --> 00:59:26.040
So some companies who don't, uh, who run
those low margins, uh, you know, they

00:59:26.040 --> 00:59:30.120
won't take says Alon, but, um, as far as
isolate, you know, we're happy to extend

00:59:30.120 --> 00:59:31.530
that to our customers as an option.

00:59:31.530 --> 00:59:32.640
And that's pretty cool.

00:59:32.670 --> 00:59:32.910
Yeah.

00:59:34.410 --> 00:59:39.000
So any other interesting advancements
that you can see the industry moving

00:59:39.000 --> 00:59:42.300
in aside from the buyer's club,
that aforementioned buyer's club?

00:59:42.810 --> 00:59:43.110
Yeah.

00:59:43.530 --> 00:59:46.560
Um, I mean, the technology is great now.

00:59:46.560 --> 00:59:49.470
I mean, when, um, you know, our
website, for example, we're going

00:59:49.470 --> 00:59:52.650
to be launching a new website with
soap box in the next little bit here.

00:59:53.010 --> 01:00:00.240
Um, you know, the, the industry was so
far behind to get online from day one

01:00:00.690 --> 01:00:05.640
that like a lot of people still use
their original websites from back in

01:00:05.640 --> 01:00:07.320
like the mid two thousands and stuff.

01:00:07.350 --> 01:00:11.445
And, um, I mean, if, uh, I
think, is it, oh, what ups?

01:00:11.775 --> 01:00:12.045
Yup.

01:00:12.105 --> 01:00:13.815
You've got like that old school.

01:00:14.205 --> 01:00:14.415
Right.

01:00:14.445 --> 01:00:16.335
And the thing is, is a
lot of people love that.

01:00:16.335 --> 01:00:16.545
Right?

01:00:16.545 --> 01:00:21.375
Like a lot of, lot of people love
that older kind of thing, but you

01:00:21.375 --> 01:00:24.075
know, if you're selling stuff,
like we are like backpacks and

01:00:24.075 --> 01:00:26.265
blow kits, all that kind of stuff.

01:00:26.325 --> 01:00:28.995
Um, you know, a new website
lends itself to that.

01:00:29.445 --> 01:00:30.615
So that's really cool.

01:00:30.675 --> 01:00:35.385
Um, but yeah, as far as that
goes, it's just as the technology

01:00:35.385 --> 01:00:39.135
increases is keeping up with it
is the trick and knowing what

01:00:39.135 --> 01:00:40.725
kind of new cool stuff you can do.

01:00:41.205 --> 01:00:41.535
Yeah.

01:00:41.595 --> 01:00:42.855
Social media is a big part.

01:00:42.885 --> 01:00:44.445
I mean, I've said it for a long time.

01:00:45.105 --> 01:00:46.425
Um, kick

01:00:46.425 --> 01:00:47.505
talk, are you on Tik TOK yet?

01:00:47.655 --> 01:00:48.525
I'm trying, man.

01:00:49.685 --> 01:00:54.855
It's just, honestly, it's like, I can't
describe tick tock to me is like, um,

01:00:57.000 --> 01:01:02.010
It's like plugging your brain into like,
like techno music, almost like it's

01:01:02.010 --> 01:01:06.600
like, so like, like there's so much
going on in karma, like 20 seconds,

01:01:06.600 --> 01:01:08.400
so much information all the time.

01:01:08.400 --> 01:01:14.190
So, um, my wife who helps me quite a
bit with social media, um, she's slowly

01:01:14.790 --> 01:01:18.480
getting me into it, but I'm definitely
not as deep into it as I should be.

01:01:18.480 --> 01:01:20.150
I mean, I see a lot of gun companies.

01:01:20.180 --> 01:01:21.900
I do see the advantage to tech doc, right.

01:01:21.900 --> 01:01:26.790
Because, um, again, it's like all social
media platforms is direct to your customer

01:01:26.790 --> 01:01:29.370
without any, without any middlemen.

01:01:29.400 --> 01:01:30.060
So that's good.

01:01:30.060 --> 01:01:31.860
So we're going to be
working on that slowly.

01:01:31.950 --> 01:01:35.400
Um, but again, it's hard to like with
all the responsibilities, I have to

01:01:35.400 --> 01:01:38.070
film a funny tech talk during the
day when we're filming, you know,

01:01:38.070 --> 01:01:41.190
when we have to film our commercials
and do all that kind of stuff.

01:01:41.190 --> 01:01:41.400
Right.

01:01:41.400 --> 01:01:42.930
So it's, and there's a

01:01:42.930 --> 01:01:46.740
clamp down on Tik TOK, from what I
understand on firearms related things.

01:01:46.740 --> 01:01:46.880
So.

01:01:47.640 --> 01:01:49.440
It makes it a little bit more difficult.

01:01:49.440 --> 01:01:51.930
And the only reason I got that is
because they're showing some clips

01:01:51.930 --> 01:01:54.090
from the Ukraine and everyone's
like, all, I guess they changed

01:01:54.090 --> 01:01:56.550
their firearms policy until yeah.

01:01:56.640 --> 01:01:59.340
Um, so I'm not a.

01:02:00.870 --> 01:02:04.440
I'm not well versed in the tech doc
world, but I do understand that if you

01:02:04.440 --> 01:02:08.910
want to be relevant and you want people
to hear you, you have to speak in the

01:02:08.910 --> 01:02:12.569
places where people are looking and
that's exactly, and that's one of them.

01:02:12.660 --> 01:02:16.109
And I don't know if it necessarily
always has to be funny or if it

01:02:16.109 --> 01:02:22.560
can be educational or informational
or, uh, but I've thrown a couple up

01:02:22.560 --> 01:02:25.529
there myself, but I mean, for me,
I'm just doing it for fun, right.

01:02:26.069 --> 01:02:27.240
I mean, I'm not selling product.

01:02:27.299 --> 01:02:27.960
It seemed like.

01:02:27.960 --> 01:02:28.200
Yeah.

01:02:28.200 --> 01:02:31.140
So that's the big thing too, is
like, uh, you know, the algorithms

01:02:31.140 --> 01:02:32.640
are always running against us.

01:02:32.910 --> 01:02:33.270
Right.

01:02:33.299 --> 01:02:38.100
So, um, I've been doing some research
to like, um, people I follow on

01:02:38.100 --> 01:02:39.600
Instagram and also have tech talk.

01:02:39.960 --> 01:02:43.049
Um, you know, and there, there, there are
some cool stuff to do that I'm kind of,

01:02:43.080 --> 01:02:46.799
I'm writing some notes down and stuff to
start doing that, but I think that's where

01:02:46.799 --> 01:02:50.250
the future of the gun
industry is, is finding.

01:02:50.549 --> 01:02:52.400
I mean, there's, there's two ways on it.

01:02:52.410 --> 01:02:57.480
I mean, number one, you can say, Hey,
from our cold dead hands and I'm through

01:02:57.480 --> 01:02:58.890
and through guns and ammo, right.

01:03:00.195 --> 01:03:04.425
And I sure that's an important stance
and important way to do it, but it's

01:03:04.425 --> 01:03:10.935
also, uh, going up against a larger and
larger force of opposite opposition.

01:03:11.175 --> 01:03:15.825
So if you can find that prevailing
tide, that stream, that's going

01:03:15.825 --> 01:03:20.355
down and be able to ride that
one with the firearms messaging.

01:03:20.835 --> 01:03:25.695
And that's, I think the difficult or the
tricky part, how do we, how do we find

01:03:25.695 --> 01:03:28.785
the over overriding interest right now?

01:03:28.785 --> 01:03:30.375
That's probably, I'm gonna throw it out.

01:03:30.375 --> 01:03:34.695
There might be preparedness,
uh, safety, survival.

01:03:34.695 --> 01:03:38.115
I mean, COVID probably awaken that
and just leave the firearms is

01:03:38.445 --> 01:03:38.655
yeah.

01:03:38.685 --> 01:03:40.665
Two and I agree a hundred percent, right?

01:03:40.665 --> 01:03:40.995
Like there's.

01:03:42.240 --> 01:03:45.300
Like, so part of this, what I
like about this industry too, is

01:03:45.300 --> 01:03:47.100
that it's all encompassing, right?

01:03:47.100 --> 01:03:51.090
So like first aid is a part of it, a
wilderness, you know, going out into the

01:03:51.090 --> 01:03:53.100
Bush, wilderness, survival, preparedness.

01:03:53.130 --> 01:03:54.390
That's all part of it, which is good.

01:03:54.810 --> 01:03:58.800
The other thing too, that's important is,
um, realizing we're living in a different

01:03:58.800 --> 01:04:01.140
time than we were in previous years.

01:04:01.140 --> 01:04:03.810
And what I don't want to
say, I'm going to say it.

01:04:04.590 --> 01:04:05.640
I hope it is not taken the wrong way.

01:04:05.640 --> 01:04:08.280
Is watering down the message of yes.

01:04:08.310 --> 01:04:11.730
Guns and animal from my cold, dead
hands, all that kind of fun stuff.

01:04:11.730 --> 01:04:12.720
That's sure.

01:04:12.960 --> 01:04:17.040
But you have to present it in a way that
doesn't make, you seem like some kook

01:04:17.040 --> 01:04:20.400
living in a basement, like getting ready
for an apocalypse that's not happening.

01:04:20.550 --> 01:04:20.880
Right.

01:04:21.120 --> 01:04:21.420
Right.

01:04:21.420 --> 01:04:23.310
So that's, what's really important.

01:04:23.310 --> 01:04:25.920
And a lot of people in the
industry like fight against that.

01:04:26.100 --> 01:04:31.080
Um, and the reality is, is that
times are changing and you have to

01:04:31.080 --> 01:04:34.070
get your message out there in a way
that people are going to accept, not.

01:04:34.964 --> 01:04:36.555
That you think they should accept.

01:04:37.065 --> 01:04:37.335
Right.

01:04:37.335 --> 01:04:42.615
So, um, figuring that out and like, you
know, for us, for me, what I'm super

01:04:42.615 --> 01:04:46.365
sarcastic and like, you know, I'm, I
love comedy and all that kind of stuff.

01:04:46.365 --> 01:04:49.904
So doing those funny videos and stuff,
that's how I like doing it personally.

01:04:49.904 --> 01:04:51.194
That's the only way of doing it.

01:04:51.194 --> 01:04:54.585
There's a lot of other ways, but for me,
it's just like breaking down that barrier.

01:04:54.944 --> 01:04:58.634
Um, you know, when you do it in
a funny way, people can see, oh,

01:04:58.665 --> 01:05:03.105
they're not just like a bunch of, you
know, guys, you know, in a gun store

01:05:03.404 --> 01:05:07.575
talking about how awesome world war
three would be or whatever it is.

01:05:07.575 --> 01:05:07.785
Right.

01:05:07.785 --> 01:05:09.734
Like it's just, we're just dudes.

01:05:09.765 --> 01:05:12.464
And this just, just happens
to be what our passion is.

01:05:12.464 --> 01:05:14.415
It's no different than
anybody else's passion.

01:05:14.865 --> 01:05:15.765
Um, yeah.

01:05:15.765 --> 01:05:18.705
And it's just presenting it to people
to where, you know, they can feel

01:05:18.705 --> 01:05:21.435
okay, walking into a gun store,
asking questions to somebody who owns

01:05:21.435 --> 01:05:23.415
guns and they're not going to get.

01:05:24.525 --> 01:05:27.765
Well, you need it to defend your life in
case the end of the world is happening.

01:05:27.765 --> 01:05:30.315
And it's just also cool and fun.

01:05:30.945 --> 01:05:32.925
That's a large aspect of it.

01:05:32.925 --> 01:05:35.955
And you know, I always tell people
that when they're first guns, I was

01:05:35.955 --> 01:05:38.355
like, it's 50% function and it's 50%.

01:05:38.355 --> 01:05:41.805
What you think is cool, because if
you don't, I could tell you what the

01:05:41.805 --> 01:05:43.305
greatest gun in the world is going to be.

01:05:43.305 --> 01:05:45.795
If you don't think it's cool,
you're not going to want to use it.

01:05:46.065 --> 01:05:46.275
Yeah.

01:05:46.305 --> 01:05:48.465
So, you know, that's an
important part of it.

01:05:48.465 --> 01:05:48.705
Right.

01:05:49.245 --> 01:05:50.535
Awesome, man.

01:05:50.535 --> 01:05:52.395
We've covered kind of the gamut here.

01:05:52.455 --> 01:05:55.035
Is there anything that we missed
that we should be touching on?

01:05:55.425 --> 01:05:59.415
Um, I don't know, like, um, off the
top of my head, I can't think of it.

01:06:00.240 --> 01:06:00.690
Okay.

01:06:01.440 --> 01:06:04.920
Well, if the audience wants to
learn more about anything, I'm

01:06:04.920 --> 01:06:08.490
sure they can leave comments and
they can write in a, what is it?

01:06:08.490 --> 01:06:10.860
podcast@silvercore.ca perfect.

01:06:10.950 --> 01:06:13.470
I can go to one soul
so they can check out.

01:06:13.650 --> 01:06:14.190
Is it once

01:06:14.190 --> 01:06:16.410
those.com no one sells online.com.

01:06:16.440 --> 01:06:18.150
Juan installs, online.com.

01:06:18.480 --> 01:06:21.479
So I was.com is like some family
law office in like South Carolina.

01:06:22.650 --> 01:06:22.799
Well,

01:06:22.799 --> 01:06:23.880
you can leave him some messages.

01:06:24.180 --> 01:06:26.160
They might, they might be good
enough to forward that over.

01:06:26.759 --> 01:06:29.830
Uh, Matt, thank you very much
for being on the Silvercore

01:06:29.850 --> 01:06:30.299
Podcast.

01:06:30.390 --> 01:06:31.170
Thank you for having me, man.

01:06:31.319 --> 01:06:31.799
Appreciate it.