Something's coming over the hill! In this episode of The Good Brand Podcast, Stewart sits down with Chris and Julie to tackle a thorny question: what happens when “cheap imports” aren’t cheap or inferior anymore, just good enough, well-priced, and increasingly well-branded? Using BYD and others as jumping-off points, we dig into how the playbook has shifted (price → quality → brand) and what that means for Western B2B manufacturers and tech firms.
We talk trust as a real moat (warranties, service, local presence), why heritage helps but won’t save you, and the unsexy truth that brand-building is a continuous practice, not a one-and-done campaign. No silver bullets, just what it takes to be match-fit before market share slips “slowly, then quickly.”
Take a look at the original article.About GoodGood is a brand consultancy, working with ambitious B2B businesses to overcome the problems that hold them back. We believe brand strategy is business strategy, helping companies sharpen their positioning, win customer loyalty, and unlock new opportunities for growth. Got a problem that’s keeping you up at night? We’d love to have a chat to see how we could help. Find out more at
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