Scott Kerr sits down with Lukas Czinger, founder, president and CEO of American hypercar manufacturer Czinger Vehicles. Founded along with his father Kevin Czinger in 2019, Lukas discusses how their 3D-printed '21C' hypercar is catalyzing a new age of designing and building cars. He also talks about why Czinger launched with a $2 million hypercar in an already saturated market, smashing production car lap records, targeting ultra-wealthy owners, and how Czinger positions itself against iconic luxury car brands with illustrious racing histories. Plus: Could its proprietary Divergent Adaptive Production System (DAPS) be used to manufacture luxury goods?
Featuring: Lukas Czinger, Founder, President and CEO of Czinger Vehicles (czinger.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.