Back on T-R-A-C-K

Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world.
Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community.
Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need for collective accountability. So please sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers!
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3 pm ET.
Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers, and even us... marketers.

Show Notes

Trevor van Woerden, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. 

Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community. 

Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need for collective accountability. So please sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers!
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Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers, and even us... marketers.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.