Brand in the Making by ThinkTank Thought Leadership

Greg Austic and Dan TerAvest, co-founders of Our-Sci, share how they’re transforming agricultural research and technology by empowering communities instead of imposing top-down solutions. From handheld tools that measure food nutrition to software platforms that let farmers control their data, this episode explores regenerative agriculture, farmer-driven innovation, and the future of agtech that puts power back into the hands of those working the land.

Chapters:
(00:00) Welcome & Introduction to Our-Sci
(04:20) Mission-Driven Research and Community Empowerment
(10:15) The Rise and Plateau of Organic Farming
(16:40) From Lab Tools to Platforms for Farmers
(22:30) Soil Health, Crop Nutrition, and Big Data
(28:50) Challenges and Opportunities in AgTech
(34:20) Farmer Cooperatives and Future of DIY Technology
(40:15) Where to Learn More About Our-Sci

Creators and Guests

Host
Zach Ramirez
Zach Ramirez is a seasoned sales professional with 16 years of experience helping companies grow by focusing on people and performance. A proud father of three, he recharges through music and family time.

What is Brand in the Making by ThinkTank Thought Leadership?

Behind every brand is a person.
We share their unheard stories as their journeys unfold.

Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines.

Each episode takes you inside the process: the sparks, the setbacks, and the strategies that shape personal brands and breakout businesses.

If you're curious about what it takes to build a brand that matters, this is your front-row seat.

Presented by ThinkTank Thought Leadership — the content engine for ambitious leaders.