Paris Talks Marketing

What is the DNA of a successful marketer? In this episode, I interviewed Cody J. Lee, VP of Growth Marketing on the Peak Performance Group at Summit Partners.

Cody shares his personal framework when it comes to evaluating companies seeking funding. Some of the core focus areas are marketing strategy, channels, data, and organization values.

Hear more in this episode:

•How important is first-party data going to be in the next 12 months from now for SaaS.
•What are the common skills and characteristics of successful SaaS marketers.
•What are the main marketing improvements that VCs notice throughout all companies that are looking for investment.
•And much more...

Tune in and enjoy!

Show Notes

What is the DNA of a successful marketer? In this episode, I interviewed Cody J. Lee, VP of Growth Marketing on the Peak Performance Group at Summit Partners. Cody shares his personal framework when it comes to evaluating companies seeking funding. Some of the core focus areas are marketing strategy, channels, data, and organization values. Hear more in this episode: •How important is first-party data going to be in the next 12 months from now for SaaS. •What are the common skills and characteristics of successful SaaS marketers. •What are the main marketing improvements that VCs notice throughout all companies that are looking for investment. •And much more... Tune in and enjoy!

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.