Paris Talks Marketing

What is the DNA of a successful marketer? In this episode, I interviewed Cody J. Lee, VP of Growth Marketing on the Peak Performance Group at Summit Partners.

Cody shares his personal framework when it comes to evaluating companies seeking funding. Some of the core focus areas are marketing strategy, channels, data, and organization values.

Hear more in this episode:

•How important is first-party data going to be in the next 12 months from now for SaaS.
•What are the common skills and characteristics of successful SaaS marketers.
•What are the main marketing improvements that VCs notice throughout all companies that are looking for investment.
•And much more...

Tune in and enjoy!

Show Notes

What is the DNA of a successful marketer? In this episode, I interviewed Cody J. Lee, VP of Growth Marketing on the Peak Performance Group at Summit Partners. Cody shares his personal framework when it comes to evaluating companies seeking funding. Some of the core focus areas are marketing strategy, channels, data, and organization values. Hear more in this episode: •How important is first-party data going to be in the next 12 months from now for SaaS. •What are the common skills and characteristics of successful SaaS marketers. •What are the main marketing improvements that VCs notice throughout all companies that are looking for investment. •And much more... Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!