Chief Evangelist with Ethan Beute

Today’s guest is Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting and Host of the People Powered Community Podcast. Leslie joins Ethan Beute to share ways to identify, activate, empower, and connect our best evangelists. They’re all around us. And they can help us scale our evangelism efforts.

Among the many helpful strategies and tactics you’ll learn from Leslie is building community with the 90-9-1 rule in mind (90% don’t participate, 9% participate some, and 1% participate constantly).


Takeaways:
  • The most important role of an evangelist:
    • Be a true champion of your customers. Doing this effectively requires authenticity, sincerity, passion, and wholehearted belief in both your people and your product.
  • Anyone can be an evangelist, including your customers. Consistently providing an extraordinary customer experience that surpasses their expectations is a great way to do it.
  • Customers are obviously the lifeblood of any business. Prioritize their needs and feedback to deliver remarkable service. Create connections with clients by making customer-centricity part of your strategic bedrock from day one.
  • A community is a purposeful group of individuals based on value exchange and reciprocity. Members both contribute and benefit.
  • In-person events help build community and stoke evangelism. It doesn’t have to be expensive and it should be anchored by some facilitated conversation that serves the purpose of the gathering. By curating intentional and engaging discussions, everyone gains profound insights.


Quote of the Show:
  • “Anybody can be an evangelist. If you’re talking about your community or your customers, those are the people I like to focus on.”


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Creators & Guests

Host
Ethan Beute
Ethan Beute is the Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business.

What is Chief Evangelist with Ethan Beute?

Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries.