Braxton McCoy and "Lawrence of Iowarabia" drop by the virtual bar to discuss their new business venture into the beef industry with Pasture Peaks Farms. We discussed processing, the marketing gimmicks you see on packaging, origins of big box store beef, grading of beef, barriers to entry into the American beef market, what makes a good beef cow and how can you tell, plus much, much more. Grab a glass!
What is There Will Be Bourbon?
I take interesting people and make them more interesting with bourbon.