Modern Day Marketer

Scott Vaughan is the former CMO at Integrate, an experienced marketer in the B2B world, a SaaS Executive, and a Growth Accelerator. Scott shares his perspective on implementing change in the marketing space and creating more human and authentic relationships with customers.

Show Notes

Scott Vaughan is the former CMO at Integrate, an experienced marketer in the B2B world, a SaaS Executive, and a Growth Accelerator. Scott shares his perspective on implementing change in the marketing space and creating more human and authentic relationships with customers. 0:00 Intro
1:00 Conversation with Scott
4:00 Marketers’ relationship with customers
7:40 Authentic connections
13:30 Marketing automation
17:05 Implement change
26:09 Print to digital
30:05 Compelling content
37:16 Program vs campaign
40:56 Short term results and long term strategy
44:04 Connect with Scott
45:15 Outro

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What is Modern Day Marketer ?

A podcast that explores the Modern Day Marketer as the catalyst for change in B2B and the ways they are helping push brands forward.