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On this episode of the Sales Transformation Podcast with Connor Dube, founder of the Mile High Mentors podcast, board member in LocalX Denver, and director of sales and marketing in Active Blogs.
The duo talks about how important understanding sales and marketing is to get a better grasp of all things related. Also, they mention that podcasting is one of the best ways to create multiple contents for you to showcase. Want to know how? Listen on!
HIGHLIGHTS
02:34 How Connor started from selling rocks at the age of 7 to generating 10.5 million in 1.5 years
02:03 Why sellers need to have marketing skills if they ever want to be successful
02:42 How can a seller level up their marketing skills and get started on the right path to success
08:08 Podcasting can be another way of educating mid-funnel and how it greatly helps businesses grow
17:26 How to get in contact with Connor as well as his link to his own podcast
QUOTES
00:48 "You gotta be great at marketing to be great at sales today as well. So there's a yin and yang about that too, and I talk about that quite a bit is, you know, I'm a marketer at a sales person's body. And I think that's really where salespeople focus and prioritize their efforts. Learn and understand marketing that you as a salesperson pretty much are a marketer."
01:49 "The reason is that they were beast at getting in front of the right people and consistently staying in front of them. And that's what I learned from door-to-door sales, cold calling, you know anything I sold over the years."
05:18 "There's so many that are scared to give away all their good ideas, right? And you got to front-load with value, you got to provide and position yourself as the person or the company that's providing that education to them in that process to be considered in higher regard than some of your competition."
09:41 "You as a seller can play on that, to build new relationships and you're getting infinite amounts of content from recording a single podcast. Like we're doing this podcast now, Collin takes this, transcribes it, and boom you have a blog article. You can take a micro clip, and boom, you have video, you have the audio, obviously, for podcast, you can create micrograms, quotes, and memes from it. It is like the best method to get new leads and great marketing content."
15:57 "If you want people to refer you more business, be the person to take the extra action to refer business to other people, right? Everything reciprocates eventually, it's just the way the universe works."
Learn more about Connor in the link below:
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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!