DAYZERO

This week on DAYZERO, we're joined by Bailey Robinson, founder of leading digital marketing agency 23rd Street, to discuss scaling a business and building a personal brand in real estate.

Bailey shares his journey from day zero to becoming a market leader, through persistence and strategic risk. He breaks down the difference between generic property ads and effective ecommerce funnels, explains why an agent's true digital asset is their retargeting data, and outlines the essential content strategy for every ambitious agent.

What is DAYZERO?

Where Australia’s property experts — and FOUNDIT — share what really happens on Day Zero.

DAYZERO is the podcast that goes beyond headlines and into the true beginnings. Hosted by FOUNDIT co-founder Angus Ferguson, each episode unpacks the defining early moments, mindsets, and lessons that shape Australia’s property future.

Born from FOUNDIT’s own journey to fix a broken system, DAYZERO shares raw, unfiltered conversations with buyers’ agents, founders, industry veterans, and investors backing the next wave of real estate innovation. It’s about what it really takes to build and rebuild in property. From hard-won insights to market-making decisions, this is where real estate gets real.