Scott Kerr is joined by Anne-Lise Cremona, CEO of luxury bespoke fragrance house Henry Jacques. Anne-Lise discusses how the maison was born nearly a half century ago from her father Henry Cremona's love of the time-honored French perfume traditions. She also talks about taking over as CEO at a critical time and elevating it to new global heights without losing sight of her roots, why today's consumer has a new appetite for fragrances, the process behind creating and naming a new scent, and how the fragrance collaboration with tennis star Rafael Nadal and his wife Maria Perello came about. Plus: Why it took so long to open a Henry Jacques boutique in Paris
Featuring: Anne-Lise Cremona, CEO of Henry Jacques (parfumshenryjacques.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.