{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Introduction\r",
      "startTime": 0,
      "endTime": 178.49
    },
    {
      "title": "The Power of Words in Memory\r",
      "startTime": 178.49,
      "endTime": 278.49
    },
    {
      "title": "What Makes Words Memorable?\r",
      "startTime": 278.49,
      "endTime": 417.49
    },
    {
      "title": "Informal and Conversational Language\r",
      "startTime": 417.49,
      "endTime": 511.49
    },
    {
      "title": "AI & Memory\r",
      "startTime": 511.49,
      "endTime": 627.49
    },
    {
      "title": "Memorable Slogans\r",
      "startTime": 627.49,
      "endTime": 739.49
    },
    {
      "title": "Predicting Memorability: Why We Get It Wrong\r",
      "startTime": 739.49,
      "endTime": 848.49
    },
    {
      "title": "Framing in Communication\r",
      "startTime": 848.49,
      "endTime": 977.49
    },
    {
      "title": "Creating Meaningful Interactions\r",
      "startTime": 977.49,
      "endTime": 1107.49
    },
    {
      "title": "The Final Three Questions\r",
      "startTime": 1107.49,
      "endTime": 1579.46
    },
    {
      "title": "Conclusion",
      "startTime": 1579.46,
      "endTime": 1628.03
    }
  ]
}