Sparks by Ignium

Phil Rose talks to Adam Woods, a filmmaker, director and Chief Coach at The Camera Confidence Company. Phil and Adam first met in 2016 when they shared a room as part of the Hoffman Process. In this episode Adam talks in depth about the experience of stepping out from behind the camera and becoming the coach.

Show Notes

(Some of) The main points for listeners: 
  • Vulnerability in front of the camera 
  • The transition from film maker to camera confidence coach 
  • Sparks – the sense of fire and how to fan the flames, re-kindle people’s passion and drive your business forwards 
  • The transformation – when you’re serious about change – The Hoffman Process 
  • Moving from your old self, peeling away the identity and getting to the core 
  • What does success mean to you… and what do you want from life… 
  • How business owners / founders hit the wall… 
  • We can’t solve problems at the same level they are created 
  • How watching a film takes you on a journey of change … the hero’s journey* 
  • The camera shows the human being (as it is), and helps people ‘open up’ 
  • How old is your software? Are you running on outdated believes… and what 
  • Until we make the unconscious conscious it rules our life, and we call it fate 
  • Say what you can see from behind the camera and see what you can notice 
  • Connection and how we want to be ‘part of something’ 
  • How Adam turned up in front of the camera when he was used to be behind it 
  • Sharing every day to test yourself – Adam’s method of stepping out 
  • How can coaches really bring their ‘magic’ to the world 
  • Who will you be ‘beyond’ this… and how’s it serving you today? 
  • C.A.M.E.R.A 
  • Your communication is ‘not about you’ 
  • How empathy really supports the service we are giving to the world “What can you bring to the screen that will make a connection” 
  • The difference between answers and questions 
  • Adapting to uncertainty… And the vulnerability it takes to step up and say “I don’t know…” 
  • Businesses that are purpose led, above and beyond making money will do more for the world and will make money… 
  • The greatest purpose in life is ‘larger than us’ and why being congruent with our values is key. What we can learn from true purpose led organisations from the past 
  • The Quadrinity and Hoffman 
  • What could your purpose be? What can you do? What do you want to do? 
  • Right Road or left road? 
  • Is the Fool from King Lear walking alongside you? 
  • What do you ‘need’ to let go of to become something different? 
  • Finding your true connection with humanity – and building good for all. 

Learn More: visit the Ignium 
Subscribe for more exclusive content in the Ignium Spark Tank 
Listen to the show: 
More about Adam Woods: 
Connect with Adam here:  
Find out more about The Hoffman Process:

Books Referenced in this Episode:

*The Hero’s Journey: Joseph Campbell on His Life and Work, Joseph Campbell, 

Leadership Is Language: The Hidden Power of What You Say and What You Don't, L. David Marquet,

Turn The Ship Around!: A True Story of Turning Followers Into Leaders, L. David Marquet,

The Hoffman Process: The World-Famous Technique That Empowers You to Forgive Your Past, Heal Your Present, and Transform Your Future, Tim Laurence,

The Artist's Way: A Spiritual Path to Higher Creativity, Julia Cameron,

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What is Sparks by Ignium?

Conversations with business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up, resilience and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your spark one conversation at a time.

Learn More: visit the Ignium
Subscribe for more exclusive content in the Ignium Spark Tank:
Connect with your host Phil Rose on LinkedIn: