Marketing technology promised you didn't need IT. That was the myth that started the war.
In this solo episode, Shamir draws on past guests' expertise about why the marketing and IT divide exists, what it's costing your organization, and the specific moves that actually close it.
From martech tool limitations to the flywheel framework that only works when both teams are pushing, you'll walk away with a clearer picture of why marketing can't deliver great customer experiences alone… and what to do about it.
=== In this episode, you'll hear from:
=== Listen to the full episode to learn:
1:00 - Why martech tools create a false sense of independence from IT
4:30 - What misalignment between marketing and IT is actually costing you
9:00 - The flywheel model that replaces the funnel — and why it needs both teams to spin
12:30 - How to build a real collaborative relationship with your technical counterparts
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.