Franco Fubini was born in Argentina, raised in Italy, educated in America, and built his career in London.
He’s worked for Goldman Sachs, Apple, and luxury food brand Valderrama.
But then came Natoora.
Today, Franco is the founder of Natoora – the chef-obsessed fruit & veg supplier, serving Ottolenghi, Dan Barber, and Alain Ducasse.
This episode is an eye-opener into food systems, supermarket power, and how our plates shape the planet.
ON THE MENU:
- Growing up between Argentina, Italy & the U.S. – how culture shapes taste.
- The Goldman Sachs years – why Franco walked away from banking.
- Apple’s obsession with perfection – and how it influenced Natoora.
- Alain Ducasse, Dan Barber & Ottolenghi – building trust with world-class chefs.
- Why supermarkets destroyed seasonality – and how Natoora fights back.
- The hidden cost of cheap fruit & veg – why “local” doesn’t always mean good.
- How Natoora built a supply chain from scratch – and why it matters.
- Why chefs are the real gatekeepers of better farming.
- The problem with food labels, and why transparency beats marketing.
- Franco’s long-term vision – a revolution in how we eat and farm.
An honest, global, and deeply inspiring conversation with one of food’s great challengers.
What is HUNGRY.?
HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.
We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.
We help you grow bigger, faster, stronger.
Over the last 6 years, we’ve chatted to some insane guests on the poddy:
Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,
The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco
Look, I’ll be blunt,
HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.
got what it takes?
Buckle up. Strap in.
get ready to… FEED YOUR HUNGER