Retail Remix

Riding on the hype surrounding cryptocurrencies, NFTs have become hot commodities in the digital creation space. While some tech fanatics are bidding on NFT versions of tweets, brand loyalists are snatching up NFT products.

But what does the future hold for NFTs? How do they present new opportunities for brands and retailers to fuel digital innovation and virtual experiences? This special edition of Retail Remix highlights insights from two NFT experts.

Show Notes

Riding on the hype surrounding cryptocurrencies, NFTs have become hot commodities in the digital creation space. While some tech fanatics are bidding on NFT versions of tweets, brand loyalists are snatching up NFT products.  
 
But what does the future hold for NFTs? How do they present new opportunities for brands and retailers to fuel digital innovation and virtual experiences? This special edition of Retail Remix highlights insights from two NFT experts. Listen to get their perspectives on:  
  • The current state, and future of, the NFT market and the factors that will influence growth; 
  • How NFTs can support digital-to-physical engagement by creating a “metaverse” for online shopping;  
  • The benefits of creating unique NFTs to drive brand awareness and activation; and 
  • Ways to integrate NFTs into brand and product strategy, including who drives initiatives and how to measure success.  
     
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.