For our first-ever Roundtable Discussion, we had onboard Jeff Coyle and Stephen Jeske from the content optimization platform, MarketMuse. Together with George Chasiotis, they delved into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They discussed how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search.
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Key Points:
- Gain insights into the implications of the Search Generative Experience (SGE) for websites and publishers.
- Discover how the recent changes announced by Google at its Google I/O event will affect the visibility and traffic of your website.
- Learn how to adapt swiftly to these upcoming shifts in organic search, maintaining your competitive edge in the evolving digital landscape.
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Timestamps:
- (02:19) - Jeff’s and Stephen’s thoughts on the topic.
- (03:00) - The structure of this section.
- (03:56) - An overview of what’s announced by Google during its Google I/O event.
- (08:44) - Will SGE take away traffic from websites, publishers, and brands?
- (12:45) - Participants’ questions regarding the topic.
- (14:19) - How will SGE affect B2B content marketing?
- (20:18) - Most content professionals will need to make a radical mind shift.
- (22:46) - How do search results change for investigational keywords?
- (27:40) - Assumptions on the outcomes of the SGE.
- (32:36) - Changes to content strategies because of changes in Google search.
- (36:59) - What needs to be done regarding existing content inventory?
- (41:11) - Adding experience to your content and its importance.
- (48:38) - What’s MarketMuse's stance regarding AI content?
- (55:53) - How do these changes shape the content software solutions industry?
- (59:52) - How’s MarketMuse preparing for the changes on a product level?
- (01:02:39) - Outro
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