Shopify Stores Can Now Say Goodbye To Affiliate Links And Discount Codes With Anders Bill and Andy Cloyd Of Superfiliate

Show Notes

In today’s Shopify Ecommerce Podcast, my guests are Anders Bill and Andy Cloyd of Superfiliate.

Superfiliate is a platform that automates the creation of personalized storefronts for a Shopify brand's best customers and creators to get the most out of their word of mouth programs.

These personalized storefronts give Superfiliates access to a brand's best media content, while also allowing them to customize their storefronts with their own user-generated content, reviews and favorite products.

Most referral and influencer programs drive shoppers to a homepage or product page that totally cuts the customer or creator out of the commerce experience. With Superfiliate, merchants can automate the creation of thousands of personalized storefronts and drive a higher activation and conversion rate. Shopify merchants can leverage Superfiliate to run all their word of mouth programs in one place across referral/loyalty, ambassador, affiliate and influencer. 

Building a successful Shopify business requires not only hard work and dedication, but also access to the right information.

Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.

We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!

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Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience,

Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.

Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

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