GTM News Desk

How are B2B SaaS companies adapting to a market where traditional growth channels are failing?

What does the shift from a channel mindset to a network-based strategy mean for go-to-market teams?

How can companies leverage experiential events to drive deeper engagement and real business impact?

Those are the three big topics we’re covering in this episode of GTM News Desk. Josh King and Daniel Curtis from emc3 join us to break down the power of events, the pitfalls companies face in planning them, and how to create meaningful brand experiences that drive results.

Jump into the action:
(00:00) Welcome to GTM News Desk
(01:48) The challenges facing B2B SaaS and venture-backed companies
(04:22) Why companies need to move from channels to networks
(06:57) AI hype, DeepSeek, and security concerns
(09:10) The future of AI-first companies and go-to-market strategies
(12:26) The power of experiential events in B2B marketing
(15:14) How companies get events wrong and how to fix it
(18:09) The debate: Large flagship events vs. smaller targeted gatherings
(21:24) KPIs for experiential event marketing
(24:03) Exclusive content preview and closing thoughts

To hear Josh and Daniel’s insights on event strategy, sales and marketing alignment, and the future of experiential marketing, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Josh King: https://www.linkedin.com/in/joshkingemc3/
Connect with Daniel Curtis: https://www.linkedin.com/in/danielemc3/ 

Our sources from today’s headlines:
Segment 1: https://techcrunch.com/2025/01/26/2025-will-likely-be-another-brutal-year-of-failed-startups-data-suggests/ 
Segment 2: https://www.bloomberg.com/opinion/articles/2025-01-27/china-s-ai-deepseek-shows-silicon-valley-s-huge-blindspot 

Produced in partnership with: https://shareyourgenius.com/

What is GTM News Desk?

Welcome to GTM News Desk, the podcast where Mark Kilens and Rachel Elsts Downey bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market.

With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether you’re a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results.